Simple and Free Market Research to Drive Income
Whether selling your own products, or selling others’…
You don’t need to start from scratch!
You can use FREE tools that offer cutting edge views into:
Audience Demographics – These are your customers, the people you serve and provide value too. The tools available in the Facebook Audience tool let you know what your audience want’s in their core – like what they value in life, frustrations, fears.
Traffic – What if in the future we could see where all of the various companies in your niche were getting their customers.
Wait. The future is Now! We can see where competitor’s websites are getting traffic.
Websites/Sales Funnels – It’s easy to discover the sales copy, email optins forms and products that is selling in your niche.
Advertisements/Email Auto Responders and Marketing Materials – Find what your audience responds to and get a head start on your copy and advertising materials
Customer Avatar –
• Identify your Hard Core Customer – Ideal, has everything you want. The perfect customer won’t exist all in one, but most will have some of these traits.
• Customer Buys from you again and again
• You like interacting with them and enjoy helping them.
Demographic analysis can cover whole societies, or groups defined by criteria such as age, sex, education, nationality, religion and ethnicity, location.
Psychographic anaysis includes such as personality, values, opinions, attitudes, interests, and lifestyles, brands, politics, names, lingo, diet, vacation spots, dreams and desires
Customer Avatar Example:
- Age: 28-35
- Single or in a relationship but her own own person
- In a helping profession such as teaching, nursing, social work
- Loves dogs. The are her family.
- Wants to lose about 15 to 30 lbs.
- Has been trying to lose weight all her life
- Tired of yo-yo dieting or gimmicks, but isn’t sure what works anymore!
- Not being at ideal weight and body composition
- Natural born leader, driven by challenges.
- Hobbies are reading, writing, travel
- Needs to learn how to relax and have fun
- Loves to help
More Data –
Customer avatars aren’t the only thing we can get from Market Research. It’s also a place to gather Traffic Sources, Sales Copy, Photos, Marketing Material, Email, Product ideas and More.
1. Research Shortcut –
Do You Have an Email List?
If so, hot-dang. Facebook, Towerdata will allow you to upload the email list and give you demographic information on the list. Not only demographic, but other details like interests, purchasing behavior and more.
If you upload a list like this, Facebook and Google can also find similar audiences and market to people who match the profile of the list you uploaded.
Pretty amazing huh? Just export your email list onto a .csv file, which can be done through Microsoft Excel.
Then, you can upload into Facebook, etc. then voila, you have some nice data to work with.
Get Ready to Research
To start, you want to have your main Keyword ready. That helps with all of the tools we will be using.
These data tools will allow you to enter keywords and websites url’s to source reports.
2. Keywords for Market Research
• You need at least one keyword to start market research
• These are the terms your market/niche uses online.
• Get Keywords from Google Search. Use Adwords, Nichebuilder, SEM Rush – More in depth analysis.
Prepare to Document your finding – Links, photos, ads, funnels, pricing, products, new keywords, social media, authority figures.
Engage while You Go – Sign up for newsletters, social media pages, freebies to get email copy, upsell products, etc.
3. Google Search
Google’s basic search is how many tools gather data for niches.
A simple Google Search with your keyword will tell you Market Terminology, Sub-Niches, PPC, SEO Competition, Ad Copy, Sales Funnels, Competitor sited sand more. In Google, paid ads can be the top 3 results on the page, and the results on the right hand side of the page.
Action Step –
1. Open up Google Search and type in the keyword you want to research.
2. Is there PPC(paid ads) and SEO? – Look at the top paid and top organic search results.
3. Click through the sites that look interesting, and copy the site’s urls.
4. Also, note the ad copy, headlines, landing page ideas, products, etc.
In Google, paid ads can be the top 3 results on the page, and the results on the right hand side of the page.
4. Google Keyword Tool
The Google Keyword Tool is Part of Adwords. It gives great insights on keywords, competition and trends…what people are searching for.
Here, we can find areas of high demand(search volume) and low supply(products and good information)
1. Enter a similar site or keywords to gather Intelligence.
2. Look at the trends
3. Ad Group Ideas – Are related groups of keywords that your market uses. Here you can discover great ideas for content, lead magnet, other products, joint ventures
4. Notate Market Semantics and Additional Keywords – find golden nuggets demonstrating interest.
5. Nichebuilder Keyword Tool
This market research tool Combines features of Google search and Adwords and is an efficient way to research. It shows detail PPC and SEO Competition, Easy Navigation. It also has domain analysis.
To use this tool:
- Go to nichebuilder and sign up for a free account.
- Test your seed keyword in the tool and run SEO analysis on keywords with decent search volume(over 1000).
- Then take a look to see if any of the sites are optimized for your keyword.
- Check your PPC competitors for those terms by clicking on the keywords.
6. Facebook Audience Insights
Facebook combines Demographics and Psychographic information, which can be extremely useful when truly connecting with your market.
Facebook offers unparalleled access into this data, thanks to Facebook’s partnership with Acxiom, Epsilon and Datalogix.
This is a major reason why they are valued at $202 Billion.
Anyone with a facebook account can access this data.
1. Go to Ads Manager > Audience Insights
2. If you have an email list, you can upload a custom audience to analyze.
Otherwise, you can search by page likes, interests, finance, education, behaviors, market segments, politics, work and more!
One trick is to find a popular page in your niche. Then type that into the “Interests” Box to see the audience data for that page.
You can often learn key facts about the audience of popular pages with a few clicks.
7. Similarweb –
This is one of my favorite research tools. It helps you discover traffic sources, keywords, and similar websites to analyze.
1. Go to similarweb.com
2. Type in a main competitor or website for your Niche.
*Some site’s won’t have enough traffic to analyze.
3. Scroll Through and notate keywords, main traffic sources and similar websites.
4. Analyze similar websites looking for patterns, ad space.
8. Forums –
Research forums on your topic to find common pain points, product recommendations or improvements, and authority figures. The are great places to interact with your customers and research problems.
1. Search in google: “forum” + “keywords”
2. Note Ads, popular threads(you can make blog posts with the information gleaned from these), product suggestions, unsolved issues.
3. Also use corporate social media comments to find out where customer’s needs aren’t being met(opportunity).
Blogs are a great place to get the temperature of your market.
1. Do a search in google for: “Blog” + “keyword”
2. Note the mosts shared and commented blog articles. Read through the comments and get ad copy, language, problems and solutions(product ideas).
10. Amazon Best Sellers
Amazon in General shows what people are buying in a particular niche. The amount of reviews on a product gives an idea of its popularity.
Specifically, I’m interested in books to determine what type of information people are interested in. Also, I can tell what copy(headlines, bullet points) people are responding to.
1. Go to amazon.com
2. Select Books
3. Do a Keyword Search
4. Select Best Sellers
5. Sort down to lowest relevant category.
6. Analyze these books – Use “Look Inside” Feature
What are the most Popular Books:
– Reviews – Positive Reviews? What are they missing or can do better!
– Headlines/Ad Copy and Benefit Statements
– What your market is responding to. Remember 4hr workweek title copy test.(the author determined the book title using the most clicked headlines from a ppc campaign).
Well if you aren’t completely stoked and inspired by the information and ideas you have discovered, then keep at researching.
Once you get some useful data, you can start to build your website and marketing material.
You should now know:
- What type of posts to write
- Keywords to use
- Most popular and viral topics in your niche
- What freebies to use to solicit for emails
- Which pricing and products to use
Are there any other tools that you like? Please share below.