You can use FREE tools that offer cutting edge views into:
Audience Demographics – These are your customers, the people you serve and provide value too. The tools available in the Facebook Audience tool let you know what your audience want’s in their core – like what they value in life, frustrations, fears.
Traffic – What if in the future we could see where all of the various companies in your niche were getting their customers.
Wait. The future is Now! We can see where competitor’s websites are getting traffic.
Websites/Sales Funnels – It’s easy to discover the sales copy, email optins forms and products that is selling in your niche.
Advertisements/Email Auto Responders and Marketing Materials – Find what your audience responds to and get a head start on your copy and advertising materials
Customer Avatar –
• Identify your Hard Core Customer – Ideal, has everything you want. The perfect customer won’t exist all in one, but most will have some of these traits.
• Customer Buys from you again and again
• You like interacting with them and enjoy helping them.
Demographic analysis can cover whole societies, or groups defined by criteria such as age, sex, education, nationality, religion and ethnicity, location.
Psychographic anaysis includes such as personality, values, opinions, attitudes, interests, and lifestyles, brands, politics, names, lingo, diet, vacation spots, dreams and desires
Customer Avatar Example:
Single or in a relationship but her own own person
In a helping profession such as teaching, nursing, social work
Loves dogs. The are her family.
Wants to lose about 15 to 30 lbs.
Has been trying to lose weight all her life
Tired of yo-yo dieting or gimmicks, but isn’t sure what works anymore!
Not being at ideal weight and body composition
Natural born leader, driven by challenges.
Hobbies are reading, writing, travel
Needs to learn how to relax and have fun
Loves to help
More Data –
Customer avatars aren’t the only thing we can get from Market Research. It’s also a place to gather Traffic Sources, Sales Copy, Photos, Marketing Material, Email, Product ideas and More.
1. Research Shortcut –
Do You Have an Email List?
If so, hot-dang. Facebook, Towerdata will allow you to upload the email list and give you demographic information on the list. Not only demographic, but other details like interests, purchasing behavior and more.
If you upload a list like this, Facebook and Google can also find similar audiences and market to people who match the profile of the list you uploaded.
Pretty amazing huh? Just export your email list onto a .csv file, which can be done through Microsoft Excel.
Then, you can upload into Facebook, etc. then voila, you have some nice data to work with.
Get Ready to Research
To start, you want to have your main Keyword ready. That helps with all of the tools we will be using.
These data tools will allow you to enter keywords and websites url’s to source reports.
2. Keywords for Market Research
• You need at least one keyword to start market research
• These are the terms your market/niche uses online.
• Get Keywords from Google Search. Use Adwords, Nichebuilder, SEM Rush – More in depth analysis.
Prepare to Document your finding – Links, photos, ads, funnels, pricing, products, new keywords, social media, authority figures.
Engage while You Go – Sign up for newsletters, social media pages, freebies to get email copy, upsell products, etc.
3. Google Search
Google’s basic search is how many tools gather data for niches.
A simple Google Search with your keyword will tell you Market Terminology, Sub-Niches, PPC, SEO Competition, Ad Copy, Sales Funnels, Competitor sited sand more. In Google, paid ads can be the top 3 results on the page, and the results on the right hand side of the page.
Action Step –
1. Open up Google Search and type in the keyword you want to research.
2. Is there PPC(paid ads) and SEO? – Look at the top paid and top organic search results.
3. Click through the sites that look interesting, and copy the site’s urls.
4. Also, note the ad copy, headlines, landing page ideas, products, etc.
In Google, paid ads can be the top 3 results on the page, and the results on the right hand side of the page.
The Google Keyword Tool is Part of Adwords. It gives great insights on keywords, competition and trends…what people are searching for.
Here, we can find areas of high demand(search volume) and low supply(products and good information)
1. Enter a similar site or keywords to gather Intelligence.
2. Look at the trends
3. Ad Group Ideas – Are related groups of keywords that your market uses. Here you can discover great ideas for content, lead magnet, other products, joint ventures
4. Notate Market Semantics and Additional Keywords – find golden nuggets demonstrating interest.
5. Nichebuilder Keyword Tool
This market research tool Combines features of Google search and Adwords and is an efficient way to research. It shows detail PPC and SEO Competition, Easy Navigation. It also has domain analysis.
This is one of my favorite research tools. It helps you discover traffic sources, keywords, and similar websites to analyze.
1. Go to similarweb.com
2. Type in a main competitor or website for your Niche.
*Some site’s won’t have enough traffic to analyze.
3. Scroll Through and notate keywords, main traffic sources and similar websites.
4. Analyze similar websites looking for patterns, ad space.
8. Forums –
Research forums on your topic to find common pain points, product recommendations or improvements, and authority figures. The are great places to interact with your customers and research problems.
1. Search in google: “forum” + “keywords”
2. Note Ads, popular threads(you can make blog posts with the information gleaned from these), product suggestions, unsolved issues.
3. Also use corporate social media comments to find out where customer’s needs aren’t being met(opportunity).
Blogs are a great place to get the temperature of your market.
1. Do a search in google for: “Blog” + “keyword”
2. Note the mosts shared and commented blog articles. Read through the comments and get ad copy, language, problems and solutions(product ideas).
10. Amazon Best Sellers
Amazon in General shows what people are buying in a particular niche. The amount of reviews on a product gives an idea of its popularity.
Specifically, I’m interested in books to determine what type of information people are interested in. Also, I can tell what copy(headlines, bullet points) people are responding to.
1. Go to amazon.com
2. Select Books
3. Do a Keyword Search
4. Select Best Sellers
5. Sort down to lowest relevant category.
6. Analyze these books – Use “Look Inside” Feature
What are the most Popular Books:
– Reviews – Positive Reviews? What are they missing or can do better!
– Headlines/Ad Copy and Benefit Statements
– What your market is responding to. Remember 4hr workweek title copy test.(the author determined the book title using the most clicked headlines from a ppc campaign).
Well if you aren’t completely stoked and inspired by the information and ideas you have discovered, then keep at researching.
Once you get some useful data, you can start to build your website and marketing material.
You should now know:
What type of posts to write
Keywords to use
Most popular and viral topics in your niche
What freebies to use to solicit for emails
Which pricing and products to use
Are there any other tools that you like? Please share below.
Trump started blogging for his campaign
Obama blogged for free health care and gay rights
…and the Pope was blogging his memoirs
They would all have been better off using NicheBuilder to do keyword research, build their WordPress blogs and use the content authors within Nichebuilder…
Okay, you see here, this is what “newsjacking” is all about.
NewsJacking is a way of getting into the press on the back of another story.
You relate the most current breaking news “somehow” to your product or service…
News Jacking is the art up injecting your ideas into a breaking
When a new story comes out it usually breaks like this…
When news stories break, they follow a bell curve…
In the beginning they are hot and fresh. That’s when they break. This is exactly when you want to inject your twist on the breaking news…in the beginning
Your goal is to actually become part of the story in some way, although this is not always possible.
For example, when the iPhone 6 was released, Nokia was quick to act and released this picture…
They did that and it was re-tweeted 29,000 times.
Another example is the current very early presidential campaigning that is going on. In order for candidates to get any media attention, they are relating themselves in some way to the Trump candidacy.
Here’s why I disagree with Trump… Here’s where I think he has valid points… Here’s why Trump shouldn’t be President…
This is a win-win situation because it gives the reporters and journalists something they can sell, namely, more about Trump! It also gives the other candidates what they want…TV time!
Okay, so now let’s bring this home to your business…
How can you use newsjacking to grow your marketshare?
When news hits you want to make sure to post within a few hours but at the latest within the next few days.
The sooner the better because all of the big reporters are looking for interesting twists to comment on to make their stories seem more compelling as well…
So here is a step by step plan for doing a quick NewsJack…
Step 1. Setup a google alert for breaking news Step 2. Do keyword research for the main keywords in the story Step 3. Setup a new alert for that particular story Step 4. Do a video commentary as quickly as possible and get it onto YouTube. Step 5. Fact check your information. Make sure it’s not a TheOnion.com (fake) story. Step 6. Go to BuzzSumo and find out who’s sharing related stories. Then send them your video link.
Okay, so there you have it. A recipe for a successful NewsJack.
You’ve probably been pitched such garbage from internet marketers claiming this formula and that formula are the guaranteed path to success…and it’s funny because by law today you are entitled to your money back, but not entitled to success.
Attracting customers is like attracting the hot guy or girl from across the room. No one tells you exactly how to do it, but you know the more attractive you are, the better chance ‘something’ is going to happen.
Same goes for business. You have to make your business attractive to new customers.
What are Lead Magnets?
A lead magnet in simplest form is an ethical bribe in exchange for a persons email address. You can ask for other fields as well, like their name and phone number, but the market is moving more and more towards email only.
The difference between a sign up box and a lead magnet is the compelling offer… a freebie that has tremendous value in exchange for their email. When you have the right lead-magnet, your advertising process gets so much easier.
Having the right lead magnet can make a difference between just having a website…and having automated income.
If you aren’t currently using a lead magnet, this one change can catapult your business into the stratosphere.
There is a concept in business known as “moving the free line”. Eben Pagan, a high end business marketer, is usually credited with this term.
What it means is that once a customer enters your site or sales funnel, there is this line that separates your free content from your paid content, software, hosting, etc.
Creating a lead magnet is a way of moving the free line back one step so the user isn’t prompted for their credit card on the very first screen.
In an ultra-competitive market, this allows those that truly have the goods to demonstrate value to their would-be customers before asking them for the sale.
Giving someone an email is theoretically free, aside from be annoying to receive too many.
This often gets those that are hesitant to spend money into your sales funnel…or at a minimum, onto your autoresponder series.
This gives you a better chance to convert them to customers using a staggered multi-contact approach.
What Are The Benefits of Lead Magnets?
There are a lot of reasons to create a lead magnet, some of them I just mentioned above…but here are some additional reasons that are worth taking note of.
– You create a sense of reciprocity with your subscribers. Once you have given them something, they feel compelled even if it’s ever so lightly to do something for you in return.
– You create curiosity about your paid program. When the user gets this high value item from you, they can’t help but think, “what’s the paid content going to be like?”
– When the lead magnet is of value, people will share it with others.
Make Sure It Resonates
You want to make sure your lead-magnet offers something that resonates with your brands overall message. In other words, don’t offer them a set of Ginsu knives when your website is about Child Safety.
Your lead magnet should also tie in with the ad, article, YouTube video or press release that you are getting your traffic from. So if your ad states, free report on retirement planning…it only makes sense to make your lead magnet deliver on that promise.
Most times it’s a bit of a given that people will be receiving ongoing emails from you after the opt-in. But you might want to clarify that for new subscribers. You can do this either on the thank-you page or in your first email to them after registration.
Getting People Into Buckets
First you have to get people into buckets… What are buckets? Buckets are categories that your customers fall into. One of the biggest mistakes that I see marketers make is they pitch the same message to all of their clients.
Let’s say for example that you have a Business that books travel to Puerto Vallarta, Mexico. Each person coming there is looking for something different.
Your clients might fall into the following categories (or buckets)…
Students looking to travel for Spring break and release finals energy in Mexico.
Retirees looking to find a second home in a warmer climate.
Families looking for a stress-free all-inclusive resort on the beach.
Single men and women looking for adventure and possibly love.
Adventure minded people of all ages looking to zip line, 4×4 and deep sea fish.
Each one of these groups would respond to a different lead magnet. When creating the NicheBuilder blogging experience we developed our theme with this in mind, allowing for a different lead magnet on each and every page of your website.
So you can write a blog post about “Partying in PV” and have a lead magnet that appeals to the partiers…
and on another page you can write a different blog post about the Real Estate opportunities in PV and have a lead magnet aimed at retirees…
Having lived there for the better part of two years I saw people come and go every day. The companies that had a solid internet presence filled their boats and tour buses every day while those with little to no Internet presence sat around trying to hustle the locals for a couple of pesos here and there.
In this example we’re talking about offline businesses, but the same goes true for online businesses.
An online business is usually delivering some sort of digital good such as a course, a print out, a tutorial or anything else that can be delivered electronically.
In order for a lead magnet to be affective, the person downloading it has to use it.
If the person doesn’t actually use it, then having a lead magnet is okay, but unlikely to propel the visitor to the next step.
Make Them a Promise
Get into the conversation already going on in their head. I get emails all the time saying, “it’s like you knew what I was thinking… how are you doing this?”
Ask them what they are having trouble with…
Find out what their biggest challenges are…
Know your customer avatar intimately… what do they do on the weekend? what causes do they think are noble?
Make it Highly Valuable
Give them something of value in exchange for their email. Listen, web users are not dummies. They are real people and they realize there is value in them giving you their email address.
Whatever you give them should provide value in their lives. And that doesn’t mean just title the offer to get them to click through. This is your first transaction with them. It should be pleasant and leave them with a good emotion about your company.
Name Your Lead Magnet
This is the name of the actual product that you are giving away. This should deliver results in advance and use language that your customer is familiar with. It should be of high value to them.
Gardeners How I Grew Tomatoes In the Snow
Investors How to Successfully Straddle the Option
Peppers Survivalists How To Purify Any Water
Guitarists How to Learn Songs Faster
Marketers How to Get $1 Leads
Travelers Get First Class Flights At Coach Prices
Choose a Type of Lead Magnet
When creating your lead magnet, it’s important to match your lead magnet to your viewer. Are they visual? Most men are… a quick peek at the porn industry pretty much validates that. Are they auditory? Do they want to listen to you? Art Bell has made a total career with his soothing voice and his night time radio show. Are they readers? Most products originally start like this. But what about including a graph or two? Or an infographic? In the next several paragraphs we’ll discuss the types of lead magnets. Maybe this will trigger the necessary thoughts for choosing one for your customer.
Types of Lead Magnets
In the internet game, time is everything. Offering a cheat sheet that simplifies something complex or helps someone navigate a complex process is a great way to get the email.
A list of keyboard shortcuts for Excel that you can print out and put on the wall is a good example here.
WordPress is the 800 pound gorilla in the room these days.
It can do a lot on its own, but often requires special plugins to do specific niche related tasks.
For example, we created a special plugin called LinkTrust that redirects users through an affiliate link but shows the root URL of the destination when hovered. So instead of a complex affiliate link for Verizon wireless, it simply shows… www.verizonwireless.com.
We give this plugin away for free in exchange for the visitors email.
Webinars are still the craze in the online world, but they are not used in the same way they were used 5 years ago. As the free line has moved, so has the purposing of webinars.
Now webinars are being used for more than a 90-minute sales pitch. Offering your subscribers a webinar where they can see how you do business differently, with no sales pitch, will often bring them to the door with checkbook in hand, even if you don’t ask for the sale.
Checklists are awesome! I mean, how do you know if you’ve completed something unless you are following a checklist.
That doesn’t mean you’ve done everything right, but having something done for each step of the process will help whoever is helping you to check your work and make new suggestions.
Resource lists are concise and easy for the user to digest. Some examples travel resource lists, outsourcing resource lists, lending resource lists…basically anything that will save someone trial and error time.
Think of this, you could call 30 lenders to see if they will lend at 10% down, or you can download a list of 6 that will for sure do it. This probably saved you 2 hours of frustration.
Survey, Quiz or Poll
Take this survey is a great way to get people to start down your funnel.
In the online marketing world it might be, “Are you cut out for Online Business? Take this Survey to find out…”.
The quiz is gaining a lot of popularity right now. The Ask Formula from Gary Levesque is currently a New York Times best seller. In it he demonstrates how to find out exactly who your customer is by analyzing their quiz and survey responses, then developing your offers to specifically target those problems.
Infographics help you bridge the gap between the online and the offline world. If your info graphic is solid, People will print them out and post them on my wall.
Think about it this way… can you name the last 10 websites that you visited? Okay, those are your most favorite sites… now can you name the last five sites you visited that covered a topic you are researching?
Exactly. By creating a info graphic that is worth printing out…
You’re now in their mind every time they sit down desk or glance at the wall.
Spreadsheet are great because you can build complex formulas into them that make people’s lives much much easier.
Examples of this could be a property valuation worksheet for the real estate market or a funnel calculation worksheet for Internet marketers.
Probably one of the oldest and most widely used formats for the lead magnet. This is essentially the person signing up to receive your autoresponder emails over a specified time.
The only difference is, rather than a marketing message, the expected result is an educational course that teaches the subscriber something.
Your video course can be delivered either all at once or over a specified period of time
This can be a limited time offer. The next stage in your customer funnel will be the tripwire offer or lead-in offer. So you might presell a special discount on that product in exchange for their email.
Giveaways are pretty straight forward, unless you are collecting emails for one big prize. Then you need to check with your specific state as to the governing rules for giving away prizes.
Free Trial (SAAS)
This one is very near and dear to our hearts. We like to have as many people as possible on NicheBuilder and providing people with a trial allows them to see just how easy and time-saving NicheBuilder is.
Private Facebook Group
Offering access to a private Facebook group can give your visitors a sense of community, and really give them a chance to connect with you.
Coupons will offer a discount on any product. What’s nice about coupons is you can cross pollinate your message with complimentary products. In our case, that might be a coupon for a $1 domain, so long as it’s purchased through NicheBuilder.
This one works great for business coaches, attorneys, dietitians and consultants of any kind.
It used to blow me away how $400 an hour attorneys would sit and spend 2-3 hours educating me for free. But in hindsight I usually ended up spending forty grand with them throughout the ensuing relationship.
Free Tickets To An Event
This is a great one. One of our close relationships, FortuneBuilders, they offer free tickets to their hotel events where they will educate you on how to flip real estate in your current market. At the event they offer more personalized coaching to move you closer to your goals.
A swipe file is a collected group of email copy, graphics, word documents, screenshots and whatever else a person might put aside for future reference. Marketers may offer this collection of materials in exchange for the email address.
Access to An Online Tool
This might be in the form of a downloadable app, a keyword tool, a domain searcher, a blog name generator, a blog post name generator or any tool that works for your specific niche.
If you were a chiropractor or acupuncturist, you might have a tool that shows a description for the pain in the area where you are feeling it.
A Gated Video Course
This is a nifty little tool. Wistia has developed this into their portal very nicely. You can set how long you want the video to play before the email form pops over. You then need to enter your email to continue with the video.
Access To a Private Blog Post or Content
This is pretty common, it can be very similar to an email course, only the user gets all the information all at once, after they enter their name and email.
As marketers, we’re in the business of Time. I loved the movie In Time with Justin Timberlake. It’s about a time in the future where the only thing that matters is time.
Your business should be structured in a similar format. The only thing that matters is time. Where you can, try and position yourself in the market to save your subscribers time.
Whatever your competitors are doing, simply do it faster for them.
The 5 Minute Rule
And speaking of time, can your website visitor consume the lead magnet in 5 minutes or less? This is key. Look at it this way… If you give them a 279-page eBook, while that might be of tremendous value, your new lead will probably feel they need to digest at least some of this mammoth book before moving onto the next step with you. Your ideal lead magnet gives them a valuable piece of the puzzle, but not the entire puzzle. They will be able to complete the puzzle with your first paid product.
Finding Ideas for Lead Magnets
I’m going to give you a really quick hack for finding out what’s getting traction in your niche. http://www.BuzzSumo.com
When you go there, you simply enter your keywords and they will show you what’s getting the most Facebook Shares, Twitter Shares, Pinterest Repins and Google Shares. Simply look at the title and copy and start conjuring your own version. If you need traffic for your offer, why not contact the same people and see if they will share your link as well.
Are you being specific enough?
When you are too vague in your offer, it is difficult to get people to take action. Consider, “How Would You Like to Make More Money Online?” versus… “Make $35 Dollars Online in the Next 24 Hours!” The first one will probably get lost in the
Did you focus on one big thing? Our tests have shown that focusing on one big thing vs. 100 smaller things, gets a higher click through rate.
Even The Button Matters…
It’s important to have optimized CTA (call-to-action) language on your button as well. Give Me The Report! is much better button text than Sign Up Now!
Connecting Your Autoresponder
In order to have an effective lead-magnet, you’ll want to have an automated system on the back end, even if you plan on calling every lead and broadcasting sporadically.
This automated system warms them up to working with you.
The first email should thank them for allowing them into their busy life, set some expectation as to how often they will hear from you and deliver the ethical bribe that you offered for their email.
Once you have your landing page built, you will want to connect your autoresponder to that page. That’s done by importing your html form from Aweber, ConstantContact, iContact or MailChimp.
When you do that on NicheBuilder, we will automatically pull the form fields and add them to your landing page for you.
Single vs. Double Opt-in
There are several trains of thought on this. We have tested giving them the material directly after the option on the next page, after the confirmed optin, in the first email, etc.
Your goal should be to create enough of an instant impact with your reader that they give you their best email, without having to trick them into giving it to you. Make sense?
Best Places to Have Your Opt-in Form
Facebook is great for advertising your lead magnets. You can advertise there based on age, male or female, pages they have liked, geographic location and several other parameters.
Sending traffic directly to your blog post is better than sending them to your landing page.
By sending visitors to a blog instead of a squeeze page, all of the ad-nazi’s at Facebook and Google will approve your page.
You won’t seem like such a money-hungry scammer (not that you are)…because you are bringing the user to valuable content, not to a page specifically designed to siphon user information from “their” users.
The reason Facebook and Google are so strict, is because they value the privacy, user data and wallet of “their” users. If they show ads and allow a negative experience into their users lives…that will reflect bad on them. Too much of that, and they are no longer in business.
Testing Multiple Lead-Magnets and Adjusting
Having one lead magnet isn’t the end all beat all. You really should have more than one. But this will happen naturally over time. When your first lead magnet starts adding subscribers, you’ll either automatically be receiving feedback from your customers about it, or you can survey them. What you are looking for is the parts that they like most about it.
So for instance, let’s say you gave away a guide to buying musical tickets cheap in NYC. And your product is an affiliate promotion for the various shows. Your customers tell you they were thrilled that they got to see Chicago (the musical) for example.
This data tells you something. Maybe what people are looking for is a way to get to see Chicago for less?
So you can create a new LeadMagnet guide that specifically focuses on the musical Chicago. This might convert better overall as the person visiting your page might be thinking, “sure they have deals, but not for Chicago…”.
Easy Setup On Your NicheBuilder Blog
The best advice that I can give new marketers is to simply get it done. Repeat after me…“done is better than perfect”.
When implementing your lead magnet on NicheBuilder it’s as simple as filling out a few small forms, uploading a picture and clicking save. Our goal is to reduce the technical pain when creating online assets such as your blog and lead magnets.
Let’s Get Started
If you aren’t currently hosted with NicheBuilder, now is your chance to take advantage of the number one blog posting for WordPress available on the Internet.
Simply click this link here to get started right now, and we’ll see you on the inside.
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If you got value from this article, please share and comment below.
If we forgot something, or you feel we got something wrong… please tell us in the comments below.
Getting started as a blogger, you start to think of different things… The first one probably being, what the #$%^ (bleep) do I write about?
Writers block can find itself in the blogging world as “bloggers block”. This is that frustrating feeling that you don’t know what to write about.
So let’s solve this problem…
The Brain Dump
The first thing I like to do when filling up my blog is the same thing that I like to do when writing books, I do a brain dump.
This is me setting the timer for five minutes and then writing down everything I can possibly think about, that has to do with my subject.
Now, if you don’t know what subject you want to be in, go ahead and take a look at this post on choosing your niche.
So let’s do this for our niche… the blog and make money online niche… [word cloud]
Blogging, blogger, make money online, affiliate marketing, email marketing, MacBook air, dictation getting started, having fun, software, content management, WordPress, keyword tool, internet marketing, money, retire young, travel the world, freedom
And this would be just a short example of one of my brain dumps. It can go on for several hours. But one things for sure, I won’t be able to say that I have nothing to write about.
I find five minutes to be a good amount of time to get 30 words or phrases on the table.
Creating Quick Post Titles
So now that I have these items written down, the next thing I want to do is create a blog post title for each of these words.
That would look something like this…
How to Get Started Blogging
Why You Should Pass On Blogger
Making Money Online is Easier With This Plan
What Is Affiliate Marketing?
Is Email Marketing the Same As Lead Generation?
How I Run My Business From My MacBook Air
Does WordPress Still Give the Best Blog?
Okay, you get the picture… No need to do all 20 right now. And you don’t have to either. Just get the first 5 done, and by done I mean, on the web, published, live!
Voice Your Opinion
Writing a blog is your chance to voice your opinion rather than state the facts.
So if someone is telling you that the sky is blue for example, this is where you will showed that it’s actually blue green.
So let’s do that… For the titles you just created above, think about how you will approach each one with your not so common Point of view.
When blogging, There is a saying it’s called kicked the hornets nest. What that means is you want to write with a controversial tone.
For example, if everyone is excited that Barack Obama is coming to town… you right why it’s the worst thing that’s ever happen to your town, make sense?
The reason you do this is because it gets people interacting. Just make sure that whenever you’re opinion is, You can back it up at least a little bit. Don’t be afraid of a fight!
Solve a Problem For Your Readers
Still have writers block? No worries, let’s talk about your so-called readers. Maybe your Google analytics hasn’t spiked through the roof with new traffic just yet, but you’ve got a pretty good idea who your readers are. If you don’t, you want to check out my post on creating your customer avatar.
So, let’s make a list… What’s bugging them? Top five!
If we were looking at my market and convincing people they should blog every day, the problems might be something like this…
Can I really make money blogging? Like full-time money?
Where can I find cheap reliable hosting for my blog?
What should I blog about?
Should I promote other peoples products or my own products, or both?
How can I do all of this without being a techie?
Do It Yourself (DIY), Checklists and Tutorials
Along with solving a problem, creating a do-it-yourself article that takes them step-by-step through one of those problems will get you likes, shares, re-tweets and all of the other social mojo that you not only desire, but you absolutely need if you’re going to make impact in your market.
Checklists or another Great resource for people. Giving them something that they can download and print out and put it on the wall or have on their desk is even better. Making the transition from online to their off-line world this huge step in the right direction.
Infographics are Visual diagrams of a process. They show the reader visually how to get from point A to point D or from step 1 to step 6 without a break in the action.
Usually the map will be done on just one page so the users mind can see the entire process from start to finish.
This is done visually so that’s something that would normally be technical or complicated in nature is digesting easily by the mind.
You can get infographics done anywhere from $5 dollars on Fivver to $5,000 dollars for something very custom.
We have a source for great illustrations in info graphic format for around $200 dollars. Email me at firstname.lastname@example.org for the contact information.
Reveal and Remove Their Fears
Along the lines of solving their problems, you can also help to remove their fears.
What are they afraid of?
If you were blogging about something that is dear to your heart…then what are you afraid of?
Louis C.K., A famous comedian says he likes to bring to light the subjects that people talk about it in quiet with respectful fear.
Then he just beats that subject to death over and over again from 20 different angles with humor to remove the fear.
This technique works tremendously with subjects that your readers care about is well.
For example, have you ever gone through it step-by-step tutorial that maybe even had 15 steps to it?
But by the time you finished that tutorial, you got the results you wanted without the frustration along the way.
That’s what I’m talking about here.
Show Them Something New
Readers also want to learn something new, this helps them feel knowledgeable in relation to their peers.
Think about the last time you knew something before your circle of friends. Maybe it was a new movie that just came out and you saw it first.
Funny how much better it was when you know no one you’re talking to has ever seen it, same goes for travel.
When you have been to some place that your friends haven’t, you can recommend all of the things that created your best memories there.
Niche It Down
Let’s say that you want to start a blog about organic gardening.
So, rather than trying to be the organic gardening guru… how about you become the organic gardening guru for your particular region, climate or elevation.
Pick a niche that you can actually corner the market on.
You would be better to have 2,000 fans that love and adore you than 20,000 fans that barely know who you are.
Give Them What’s Missing?
In our case, what’s missing from other make money blogging blogs… or blogs about blogging, is the complete solution.
So many blogs about blogging are just simply trying to push you to an affiliate offer for hosting.
They are like a one string banjo… playing the same tune over and over and over again.
What we have found is that it’s better to cover the entire “make money from the Iinternet” spectrum and provide value to our customers versus a quick ask for a sale.
The same goes for whatever topic you’re looking at.
Give them a wider or higher elevation view than the common pitch of least resistance that everyone is doing.
Teach Them About You
A very well-known blogger by the name Steve Chou remarked that when he first launched his product, he was trying to just teach, teach, teach, all the time, and while the engineering mind inside of us tells us this is what people want, they actually want to know about you the person that is teaching them even more.
Steve said that once he started revealing his story that brought him to the point of creating his blog, sales quadrupled within just a few months.
How about telling them 15 quirky things about you that make up your personality.
Write your life story from start to finish, from childhood to today.
Make it one long post or use parts of it to teach lessons to your readers.
Help your reader connect with you, because when they know who you are, they can then begin to care about your cause.
Post pictures from your life and not just pictures related to your blog message.
Did you recently get engaged? Write a post about it.
Do you have a cool workspace like A high-rise view or a rooftop patio?
Show it to them!
I can’t stress this one enough, when you are writing or dictating as I am doing right now using the dictation feature on my MacBook Air and my kick ass SoundTrue™ headphones by Bose… this doesn’t even feel like work, and you know the old adage, “if you love what you do, you never work another day in your life”.
But more than that, try picking a subject where your natural tone will be a benefit rather than a penalty to your readers.
Think of it this way… Jim Carrey shouldn’t be writing about how to stay out of the public eye. His entire life has been lived, enjoyed and scrutinized by the public eye.
What Would You Read?
When you’re blogging, try and think about what you would find interesting.
I used to have a writer help me with one of my technology blogs, I asked her to daily take a look at all the news related to Google and other web technologies.
She had really simple instructions… just write about what interest you.
She tended to write a lot about Google glass and digital tattoos. That was what interested her, and I would suggest that you do the same thing.
You are probably your best reader and guess what, there are ton of people just like you out there.
You’d actually be surprised how many people are a lot like you in the world and are waiting to hear your voice.
Chase Your Passion
This subject kinda follows the same thread as the last two paragraphs in that you want to blog about something that you are passionate about.
Think about when you sit down to read the news online or other blogs or watch YouTube videos.
What are you looking at? Try to relate those items back to what you’re blogging about.
You see, most people aren’t just mono-subject oriented. They want to know about all sorts of subjects… probably the same subjects that you are passionate about.
If you could write about just one thing though, What would it be?
Think of it this way… If you could get up in the morning and write about just one thing… What would it be?
That is probably your passion! Write about that and don’t stop until it’s getting you what you want from it, be it money, fame, respect, recognition or some combination of all of these.
Are You Spending Money Here?
This is kind of a gut check question. Whatever the subject is that you’re interested in… be it Donald Trump for president (which I find fascinating) or Vinyasa hot yoga (which I do for exercise)… am I spending money there?
Well at least on the yoga side I spent quite a bit of money.
Between my wife and I, We probably spent round $300-$400 a month on classes, waters, books, blocks or whatever else can move our passion forward.
I find that it is a little unfair to expect others to spend money on something that you are not willing to.
Remember, these people are most likely just like you. If you won’t spend money there, they probably won’t either.
Ready to Start Blogging?
We are anxious to help you move your blog business forward.
We’d love to show you the powerful tools that we have in place to help you get started fast and keep your momentum, even when times get tough…
If you’re ready to get your blog going on WordPress… let me show you how.
Wooing your customer is a complicated and lengthy process. You can’t and shouldn’t do it overnight.
I’m going to be using the example of dating here to show an analogy between customer sales-cycle and the dating to marriage relationship cycle.
When you meet someone, as men, we are often tempted to race for the finish line. To get them into bed as fast as possible.
For purposes of this article, we will use men as the “Marketer” and we’ll use women as the “Customer”.
Ask any woman (or most women) and they will tell you that sleeping with somebody on the first date often ruins the chances of hearing from them ever again.
That is, unless the woman has a higher social status than the man… then…she will probably have just as much trouble getting rid of him as she would any other guy she’s not interested in for the long-term.
But in this article we’re not going to talk exceptions…more in generalities.
The process of acquiring a new customer and selling them products or services is called a sale cycle. As marketers, we’re constantly trying to shorten the sales cycle in a world where the sales cycle is ever lengthening.
This article should probably be called, “Why you shouldn’t propose on the first date”…but that’s a little more obvious, isn’t it?
Plus this headline has more click juice.
The online sales cycle that you take people through is very similar to the courtship of dating.
I’d like to illustrate the analogy between the two using this table…
The PPC or Facebook Ad
Asking for a phone number
AutoResponder Call to Action
The first phone call
The VSL or Sales Letter
The date request
VSL Call to Action
The first date
The First Sale
The second date
The Upsell or 2nd Purchase
The 3rd date and sex
The Core Offer
High End Offer VSL
High End Offer Purchase
High End Offer Delivery
Product Testimonial / Evangelist
So how do you get customers to fall in like with you, to be ready to buy from you? That’s what this is all about, right?
You wouldn’t walk up to someone and say, “Nice to meet you, Let’s get married!”
Aside from some crazy reality TV show, that would be completely awkward and not get you the results you’re looking for.
So what should you do? One by one, let’s break down the sales cycle using the dating analogy.
I’ll tell you in advance I had a little fun with this…
So let’s get into it.
The first step in courtship is making contact. When it comes to waving hi, online this is what you would do with Pay-Per-Click Google or Facebook ads.
Your prospect sees the ad and finds it interesting so they click through to see what it’s all about.
When saying hello, this is the same as asking permission to continue with the conversation.
In marketing, this would be asking for their email. Just like in dating, if the person is not 100% physically attracted or ready for the offer…a small bribe can be used to obtain this permission.
This is called a lead magnet and it will often deliver on the promise of the Google or Facebook ad.
Now it’s time for some casual conversation, before you ask for the phone number.
In marketing, this would be the autoresponder or the drip feed emails that go out daily, weekly or on a sporadic basis.
These emails are designed to educate, entertain and demonstrate credibility.
Asking For The Phone Number
Okay, so now some casual conversation has happened… it’s time to go for the number close.
This is when someone (usually the guy) asks for a phone number.
With regard to marketing, this is a call to action either in an email or on your blog… but it usually signals that there’s a sales presentation or product offer on the other side.
Or in the words of Chris rock… Want some d**k?
Again, that’s going to be too direct… but if you’ve seen his act, you were probably thinking it too… and I just wanted to say it.
The First Phone Call
So here it is, the first phone call or in marketing, that would be your first sales presentation.
Up until now you really haven’t had any risk of rejection. What you say or do in that first presentation will determine whether or not the person goes forward or sends you back to loser-ville.
Your job is to put your best foot forward, show them why you are the best solution for their their need, problem or desire.
The Date Request
The date request is you finally asking for something from the other person.
Up until now every move other than them giving you the email has been initiated by you, now you are asking for the for sale.
This is that awkward moment where the date requester says… I’m going to be out with some friends on Friday night… you should come meet up with us, it will be fun.
And then that long awkward pause where are you really don’t know what’s going to happen and what the answer will be.
In marketing, often times people just aren’t ready yet. And really, the word “yet” is key here.
Because let’s face it, meeting someone for a beer is less commitment than breaking out your credit card for a monthly subscription.
Notice how I framed the date request in this case. Instead of saying, “would you like to go to dinner with me?”I crafted the invite to make it almost rejection proof.
First, I demonstrated social proof in that I have friends. Second, I made it light hearted and noncommittal when I said, meet up with us.
Truth be told, when I met my wife I was so busy partying as a single guy in Miami that most of this happened naturally. I was just out and about all the time.
With marketing, you want to do the same thing. You want to make your offer noncommittal without them ever really having a chance to say no. Instead of no, The answer is more like, not now.
If the person does buy from you the first time around, GREAT! But if they don’t, you want to present your offer in such way that the door is always open in the future.
Think about it this way… what if you asked the woman of your dreams out on a date and she said, “I can’t tonight I’m meeting my parents for dinner” and you said, “WELL SCREW YOU THEN!” You wouldn’t do that (hopefully) because that would ruin your chances of a future date.
The same goes for marketing. You aren’t going to call someone a loser or tell them they will never ever succeeded at anything in their life, just because they didn’t buy your product on the first go round.
As someone who has had this happen to him, not so directly, but the emotion was there, it totally ruined my relationship with the person and all I had said was that I wanted to wait for two months before committing to a $15k program with them.
Back to Casual Conversation?
So now, this is where gets a little tricky. You’ve asked for the first date or the first sale… and the person hasn’t responded. Here, you have two choices.
When a new interaction is required, like with dating, you maybe tempted to never contact them again.
But luckily in the marketing world, you can simply let your autoresponder continue to contact them and bring them back to your blog for additional content…all the while getting them more and more ready for the initial purchase.
It’s important here not to simply send them nine emails offering them the exact same thing they said no to.
That would be the equivalent of calling one time per week and saying, “Hi Judy… Ready for that date yet? No, Okay, talk to you next week!”.
Just as that wouldn’t work in the dating scenario, It’s not going to work with marketing either.
It’s very possible that your solution just doesn’t match up with your prospects need.
In the same way you are not going to be the perfect mate for every woman that you meet.
So show them your solution a different light.
Using your list of common problems, use your autoresponder emails to to bring them to your blog where you demonstrate how your solution IS the best solution for their problem.
This may take time or it may never happen.
The same goes for dating… your girlfriend or wife most definitely was not the very first woman you ever talk to.
In marketing, you need to have several prospects in the pipeline at all times.
It’s just the nature of the beast that a few will buy but most won’t.
The Second Date
Now comes the second date or the second sale or the upsell.
Let’s say that this person is now your customer. They have purchased from you once and they like what bought.
Now they want to know what else do you have?
First, it’s key that whatever they’ve purchased from you the first time was of high quality and they came back for more because they liked it.
So the upsell should just be more of what they liked the first time around. Make sense?
When selling a product or service, tests have shown that simply offering more of the same product or service is the best way to upsell.
But there’s a catch… Instead of offering the exact same thing, you offer bulk discount to buy more.
In dating, maybe your first date was an hour over beer or coffee and then a kiss on the cheek good night.
The second date could be tickets to a rock concert that is sure to be a longer more pleasurable experience and will likely end with more than a kiss on the cheek.
The Third Date and S-E-X (Yeah Baby!)
When it comes to the third date, this is you making your core offer… this is usually one of your higher-priced offers that has your most profit in it.
In dating, this is the dinner at the Space Needle or the romantic overnight at Snoqualmie Falls.
Both parties are making a significant investment in the evening. You both know each other by now.
There have been several phone calls and a few dates. Generally your core offer is between $497 and $1497 based on the current economy.
Your customer has already purchased from you on a lower level, say at a $47 one-time purchase and a $27/month subscription.
Now they are ready for the $497-$1497 sale. This will be your whole enchilada.
This is the “send it in the mail” big box that contains everything valuable that you put out to market.
This is arguably the best part of relationship. Everyone is happy and things are continuing forward as status quo.
Of course like any relationship, there will be problems. These can best be handled by having a community.
In this community, people will actually be able to get support not only from your staff but also from the other members of your program.
Just like dating, this status can go on for years and years without too much variation.
Unless you choose the wrong person…then, this period of time can be an absolute roller coaster both emotionally and physically.
We had a particular customer just recently that used our livechat service more than 70 times in one month and then asked for all of his money back.
That is an example of a bad relationship.
With your online business, you want as few bad relationships as possible.
We’ve had customers that buy everything we offer and never write in for any kind of support…other than to tell us what a great job we’re doing and how thrilled they are they’re finally making money online.
The Proposal, Engagement and Marriage
The proposal, engagement and marriage all kind of go together and are usually wrapped around a high-end offer such as a done for you implementation, specific business consulting, high-end coaching, a mastermind program or other high-priced offers.
Just like in the dating world, this is a delicate process because the stakes are very high.
A high-end offer might be anywhere from $2K to $30K in price. For many, this can be the equivalent of their entire life savings.
Just like the proposal and marriage, having children is another high-stakes venture.
If you currently have children you know that in marketing, the stakes are not as high, but, this is your reputation we are talking about.
If your customer’s happy, they will write you a testimonial and become an evangelist for your product.
Think about when you have really enjoyed a product or service. What do you do?
You tell everybody about it in hopes that they use it too.
It’s important that your customers think highly of you and respect you.
The very best way you can achieve this is to one, deliver on all of your promises.
And two, help them solve their problem be it more money, a better love life, greener vegetables, etc.
Essentially you are bringing them more of whatever they were looking for in their life.
So as you can see, having sex on the first date really gets in the way of creating a long-term relationship, both in business and in the world of relationships.
Now there are people out there that specifically target the quick-turn dollar.
I would sincerely urge you to instead create lasting relationships with your customers.
Here at NicheBuilder, we are happy to help you construct this type of business. Let us know where you are at right now, what’s holding you back and how we can help.
Until next time…stay awesome, keep learning and go forth and be fruitful!
Let’s face it, wordpress wouldn’t be anywhere near as attractive as an all around, bad ass lead and sale generating platform without it’s Plugins.
At the time of this article, there are 39,695 Free plugin downloads for the WordPress open source CMS.
Plugins and their tireless developers have helped wordpress move beyond a simple blogging CMS, to create high end marketing websites with full functionality.
If you want your website to do anything imaginable…from running a raffle to downloading data into quickbooks, developers have likely coded a solution as a WordPress Plugin.
Many WordPress Themes now come pre-programmed with some of the top plugin features.
So the WordPress themes are advancing with the plugins!
It’s become a symbiotic monster of success because:
Traffic Loves WordPress
Wordpress can do Anything
*If it can’t, make a plugin that will…
That’s what companies like Nichebuilder do. Once wordpress functions are dreamt up, the team will make bring that concept to life.
If Nichebuilder wants some crazy marketing link coaking do-hickey, they just make it up(see linktrust)
The moment a plugin is made, and a new function of wordpress born.
So, now you see what’s possible in the big picture.
To start with a great foundation of plugins for a marketing website, first consider adding these
5 Key Functions or Plugins For Your WordPress Blog:
1. Contact Forms
Let’s get something straight right now. WordPress won’t work for lead generation and sales without contact forms. You need that sidebar or end of post widget, which will allow people to contact you with ease and submit their information.
Nichebuilder hosting has a contact form built in. People who aren’t on Nichebuilder hosting will require Contact Form 7
Make sure to keep this plugin up to date if you use it…1 Million+ installs…the hackers are after it.
Contact Form 7 allows you to use shortcode to insert a contact form after any blog post, page, footer or widget…
See the power?
2. On Page SEO
Once you build a website, you will need traffic. Organic traffic can come, but rarely by chance.
You need to do On page or on site SEO, optimizing your pages for search engines and visitors.
Done right, you can rank your WordPress Site with On Page SEO alone.
To save you from doing a bunch of coding, Plugins like Yoast and All In One SEO assist you in building your on page SEO architecture, with easy to fill fields and really helpful tools.
Some of these tools allow you to select which photos and text are shared when visitors share your link in social media, like the Facebook.
Additionally, they help you with your meta tags, analyze your keyword use, furnish xml sitemaps and robots.txt.
SEO plugins Save Time and help you Rank.
3. Social Sharing Buttons
These convenient and slick buttons help create automatic and natural backlinks to your site.
These buttons help your site’s visitors share your posts, pages, photos and homepage.
That helps your visitors are make backlinks for you, which is great for SEO and also free, organic traffic from social media.
*I recommend having a share bar at the top and bottom of the content on each post, so before and after content…that gives people a chance to share your story if they get distracted and don’t read to the bottom.
WordPress is prone to hacks. From outdated plugins and themes to login attacks, Alot of wordpress sites get hacked and then robots take over the server, sending out all those Viagra and Nigerian prince emails.
Or whatever they want to use your server for.
Don’t let that happen.
Server security is one level, and wordpress security is another. There are a few plugins that allow you to monitor logins, site changes, protect against attacks and receive alerts regarding outdated plugins.
Wordfence is one of the most popular and easy to use out there. It has the main functions you need to monitor security, and protect against certain attacks.
Want to turn your WordPress Blog into an Online Store?
WordPress is the prime meeting point of content and commerce. Never has it been so easy to surround your products and services with useful content. Content which is the driving force of traffic, and is what ultimately brings people online, information.
Having your products strategically positioned around useful and entertaining blog posts, provides those results in advance…and the content is a traffic magnet.
The absolute hot, hot commerce plugin for wordpress is Woocommerce. It will turn your blog into an online store Today.
Much more than a Shopping Cart, Woocommerce is product and payment management.
It’s function and flexibility beats Shopify and Magento, hands down.
So, that’s just a taste, the most critical functions or plugins you need to add to stock wordpress or at least investigate.
There are loads more, you can access right from within the wordpress editor, on wordpress.org, or the plugin developer pages.
The best place to search for new plugins is by keyword from the wordpress editor.
With the search results, you’ll get instant ratings, and be able to install the plugin right from the editor.
And if you don’t find that perfect function that you absolutely need your website to have, then have someone make a Plugin For That!
You can find plugin developers on locally on Craigslist or Internationally Upwork.
Boosting Facebook posts is one of the best and easiest get instant traffic to your WordPress Blog.
If you have a Facebook account, they make boosting posts easy…right from your Facebook Page.
So, now you can pay Facebook to promote your blog posts to groups of people that YOU select..
This is a major breakthrough, as Facebook’s advertising platform provides amazing targeting so you can instantly reach your audience online!
The targeting is Nutz…like Peanut Butter Nutz, take a look at this…where you can target people on mac’s that enjoy peanut butter cups!!
That’s just a loopy example…The long and short of it that you have Pinpoint Targeting in Facebook.
You’ll have tech tools with Deadly Accuracy at your fingertips…use them!
To be relevant and to reach the perfect audience!
Not to trick unsuspecting people into falling into your evil marketing funnel.
Use Facebook’s Targeting to find the people who you will bring value to.
Actually, Facebook will banish you for being a sleezey salesman.
Using the word “Weight Loss” alone even get you banned from Facebook Ads.
Read the Facebook Ad Policy, it’s really quite interesting, before you Boost your first post
Facebook wants to help drive traffic to your great blog.
So use the targeting to find those who will love your blog!
Once you find the right people, then it’s time to engage them!
If you want to expand your audience greatly, plan building an email list, use retargeting and make fresh and relevant content.
So, that’s the Map…The big picture.
How to Boost a Facebook Post:
Once you have a blog and a Facebook page, and have read Facebook’s ad policy, Boosting a post consists of a few steps.
*If you don’t have a blog or a facebook page, Nichebuilder will help you build a blog and has training on how to make a killer facebook page.
Once you have those set up along with your first post written it’s time to go out and boost your post.
Add your blog post or link to your pages facebook newsfeed.
Now you can click boost or hope for the best…or optimize your post and make good things happen.
How to Get the Most out of a Boosted Post:
Here’s how to Optimize a Boosted Post On Facebook:
You can alter the Text before or after your link, change the photo, headline and subheadline.
Headlines should be well thought out!
If your headline doesn’t connect with your audience immediately, they will be on to the next shiny object.
Headlines preframe your entire blog post and the end result you are seeking.
So put some effort into your headline.
What do you want to say to people Core to Core…create intrigue…get people interested?
What is the first thing you want to tell someone about your blog post?
Once you have that, consider the following tactics to get your Boosted post heard over all the other noise.
Gang Psychology Headlines
This is where people will take action because other people are taking action…gang or group psychology.
This works well if you are giving away valuable content like tips and strategies that other people find success with.
So, you can include a word like Everyone, or a Famous Person, that your Niche adores.
“99% of Organic Farmers Use This”
“Every Profitable Website Has This”
Those are just some examples of how to make your Headline more intriguing.
*Make sure you’re headlines are congruent with your content on your website!
If you find a concern that your readers have, and address it in your headline, it is better positioned to capture that important click or a share.
Give a consequence of what might happen if people don’t act on or read your blog post.
“#1 Soil Fungus That is Killing Tomatoes”
“Why You Shouldn’t Touch Tomatoes”
“Is Someone Stealing Your Passcodes?”
Give a benefit people will gain from reading your blog post.
“500% more Tomatoes With This Trick”
Other Headline tips include:
• Using Numbered Lists: 10 Best Tomato Seeds
• Asking a Question: What’s Your Favorite Seeds?
Repeat or rephrase your headline here. Also, a call to action can bump conversion rates, telling people to click on your ad…but subtly.
You should fill this up with relevant benefits from reading your post and preframe your offer(if you have one)
There is enough room to handle objections here as well, so speak to your audiences concerns.
You can delete or upload a different photo for your post. To stand out, your photo should be interesting or funny.
Per Facebook rules, it cannot be more than 20% Text.
Make sure the photo is relative to the content on your site as well.
Cartoons, graphs, and pictorials are HOT on Facebook right now.
Time to Publish!
I recommend you publish your post to preview and proof it before boosting.
You will have an option to boost right after you publish.
Ok, so when you have proofed your Facebook post, you can click “Boost” From your page here.
That Opens a Window For Targeting and Budget:
So first, you’ll want to select an Audience. This what makes facebook so useful…they give you options on who to target.
You can target people who like your page and their friends!
That’s word of mouth advertising on Steroids
What if I don’t have Friends?
Well, not really friends, but fans. If your page is new and you don’t yet have many followers of fans, Facebook Facebook has you covered.
Here’s where you can target people who might like your blog based on metrics of:
• Gender and
The interest targeting is critical to finding the right blog visitors.
Play around with different words and topics to see what suggestions facebook will provide you.
You can also search facebook for pages that have fans that might be interested in a blog like yours
Look around at the popular pages in your niche. If they are big enough, you can target their fans!
Budget, Duration and Payment
One of the last steps to boosting a Facebook posts is setting up your Budget, duration of campaign and your payment. This is straightforward and not much need for optimizing yet.
Start with a small amount…at least $20 to get some clicks and views of your blog posts.
Want Better Targeting Options and Cheaper Clicks?
That’s available in the Facebook Ads Manager.
Here, you get access to advanced targeting options, which are based on behavior and other metrics from Facebook’s data partners Datalogix, Epsilon, Acxiom, and BlueKai.
When you boost a post you have to pay for any engagement(comment, like, click).
However, if you select, “Send People to Your Website”, then you only pay for clicks.
Advanced Targeting in the Ads Manager.
The Main Targeting Difference with Boosting Posts from The Ads Manager is that you get behavioral Targeting, in Addition to the interest targeting.
They are mutually inclusive.
So, your audience will need to meet one of your Interest Requirements And Behavioral Requirements.
You’ll also have the option to bid for impressions or clicks.
You pay CPM, or Cost Per 1000 Impressions, or CPC, Cost per click.
The Ads Manager also gives you with the ability to create an ad without making a post in Facebook, “A Dark Post”.
Additional targeting options and settings are also available in the Ads Manager, but that’s for a separate blog post.
Just be aware you can boost your post or better yet, pay for clicks to drive traffic to your blog instantly, and if you poke around with the advanced targeting in the Ads Manager, you’ll have a better chance at having the right people read your blog post.
It’s not an Exact Science –
The whole facebook ads platform still in its infancy…so don’t expect targeting to be exact…you may miss a few times before you find the right group of people.
So, boost your post and then be sure to look at the Facebook and Google Analytics:
You want to see how your Boosted Post ad performed. In the ads manager you can see the data on your boosted post. You will get metrics like clicks, shares and Ad Quality Score.
Using this data, you can modify your existing ad/boost based on the Facebook results.
Google Analytics will tell you if people are reading your article, or “bouncing” right way.
Once you have Google Analytics setup, you can see how long each visitor spends on a specific blog post.
If you don’t have success at first, don’t give up. One change can make all of the difference.
Causes of poor boosted Post performance:
Bidding – Budget too low.
Targeting – Wrong interests, not a big enough market segment
Blog – Not the right Content, poorly formatted.
Don’t give up! Keep reading articles like this and get some more pointers on how to drive happy traffic and visitors from facebook.
Content Aggregation – How to Cure your Content Ills
Your audience and Google loves great, informative and fun content.
Marketer’s know content is what feeds their audience as well as the SERPs.
It can be time consuming, agonizing and expensive to pound out useful content from scratch.
So, many top marketing firms use content aggregation or curation.
You to can create extremely useful content by cutting and pasting, and curating your own content in the form of discussions, blogs, wiki’s, ebooks, emails, anywhere you can code.
On one extreme, content aggregation can be automated where content is scooped up by a robot and automatically published to your site or blog. Bots will aggregate or collect data from preset keywords or other targeting options, then republish on your website.
That type of content aggregation is not very valuable to most audiences and website visitors viewers. If too much work to find the information they are looking for, they will leave your site promptly.
On the other end of content aggregation is a process called content curation.
In it’s simplest form, it’s social bookmarking…like a facebook page where someone collects and posts links about a particular topic…like Paleo Diets.
A more marketable and controlled approach would be to build a resource page with your curated content.
Curated content has been touched by hand, more so assembled with intent.
This intent can be to make people laugh, inform/educate, entertain…whatever you do, make it about your audience.
Facebook does an amazing job at curating content, actually you do it for them.
The links are from different websites, all supporting a Paleo lifestyle/diet.
Some of the content is original thanks to Facebook.
Facebook hosts the content curation and stimulates engagement on the curated facebook page.
So, Facebook sends traffic, allows hosting, and facilitates comments and clicks for the curated/aggregated page.
That’s some great content curation happening on Facebook, which is basically social bookmarking on steroids.
What’s even better than curating content on facebook, is curating content on your own website. You can architect your own value on a page that’s all yours, where you have the control.
That can easily be done on WordPress Blogs.
On your own WordPress Blog, you can curate content, links, photos videos from around the web. Tracking, offering products or lead magnets and retargeting features open up when you curate content on your own website.
This is especially important when you have an email list, as you can then drive traffic to curated posts on your blog that your list will love.
That’s the goal.
Curating content is a way to efficiently provide value for your list and also cold traffic from your market.
Here is a demonstration of content curation:
5 Keys to Content Aggregation/Curation
1. Quality and Value
As a content curator, you are marketing yourself as a supplier of good information: a funnel that filters out the crap and promotes the gems. The more people can count on you and the quality of your content sharing, the more they will eventually support you, share and click on your links, and recommend you to others. Quality is a differentiator as a curator. Content Curation – 5 Ways to Succeed
Yes, you want to share good information…the best stuff. If you sift through the less useful and less relative info online, and collect and present the most useful and entertaining content to your niche, that’s a big service.
In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes, and then publishing that information. A Beginner’s Guide to Content Creation
This brings BIG Value to people. We’ve all been up late at night pouring through forums and videos to find key information. If you collect your best research and offer that to your Audience, that should really help them right?
So, like Pinterest Boards, Organize useful information…almost as a professor would for a class. This is cut and paste…pretty simple bookmarking here.
…a content curator continually seeks, makes sense of, and shares the best and most relevant content on a particular topic online.” Content Curation 101
Know your audience, and give them similar content around on theme.
See what people are sharing on social media and make it better. For example if the most shared post on the Paleo Facebook page was something about dessert recipes, then use that intel to know that’s the exact kind of information people are looking for on social media, and is exactly what you are going to improve and write about.
If there’s a viral post that has 12 Paleo Chocolate Deserts, organize content around 50 Paleo Desert Recipes.
Get my drift? Maybe you can organize the 10 Best Paleo Desert Videos onto a blog post, make comments or just add the videos. Always think of adding more value!
Once you’ve gathered your fresh content, and deemed it worthy to republish on your social sites, the next step is ‘the attention grabber.’ Read the post thoroughly and create short updates that introduce the content to your community. Say something interesting and create a really great headline for each post. Never publish content without your own input or insight! Content Curation Vs Content Aggregation
Putting some effort into a good headline will pay dividends. You can start by molding your headline into one of the following formats:
Ask a Question – Example: Are there such thing as Paleo Desserts?
Add Numbers – 10 Paleo Diets in 3 Minutes or Less
Emotional Words/Adjectives: Fresh Recipes to Boost your Paleo Pride
Gain: Save Time with Paleo Meals
Prevent Loss: Don’t Eat Paleo Trash, Good Recipes Here
– Another demonstration of Content Curation/Aggregation:
Top Photos/Infographics Demonstrating Content Curation
With Google’s ever changing Search Algorithm, It’s one of the most controversial and exiting fields of Internet Marketing. Floods of people have been repeatedly frustrated by google’s algorithm updates which have squashed tactic after tactic meant to game the system.
What if we stop trying to game the system and give Google what it wants?
I’ll tell you from experience, when you work with Google and other sites around the web, it opens the door to long lasting page #1 results.
SEO Concepts – Pagerank, Backlinks, Relevance, other Internal SERPs you can rig.
Requirements – Website/On Page SEO, Keywords
What Not to Do – Spammy link Practices, outsourcing SEO, Software
7 SEO Strategies That Work in 2015 – Link Profiling, Web 2.0 Properties, Blog Commenting, Articles, Broken Backlinks, Link Trading, PBNs
Now, to get page #1 results, you must have an understanding of basic SEO concepts like pagerank, backlinks and relevance.
Then later we’ll cover the requirements for SEO and go into detail on what will waste your money and get your website banned by Google.
And last but not least, we will give you 7 SEO strategies that are Google Friendly. Most of them are so natural and useful to people, they will never be marked as spam. You are going learn how to strategically place and build useful backlinks links to related content on your website.
Oh, and one last thing, Google has close to 70% of the search volume while Yahoo and Bing Squabble over the other 30%.
Pagerank(PR) – What Google see’s as your page’s value. Determined by backlinks from other valuable pages. PR can be passed through “do follow” backlinks. PR of 1- 10. Google and Twitter a 10
Relevance – Links from irrelevant sites are useless. Find relevant sites to link from or make your own. Relevance in Keywords.
Backlinks – 60% of Ranking Score, Choose good Neighborhoods and funnel that PR.
Easy Raking on Internal SERPs – Internal search engines, like those on Facebook, Linkedin, Amazon, Youtube can still be manipulated as they don’t have the powerful algorithm of Google Search.
Ok so let’s dive into SEO Concepts and talk about Page Rank
PageRank is what Google uses to determine the importance of a web page. Google calculates pagerank based on things like the number and quality of links leading to that page. Pages with higher PageRank are more likely to appear at the top of Google search results.
According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.
See this visual example of pagerank. Site’s B and A are benefiting from 2nd and 3rd degree links downstream. Site C passes the linkjuice from the “D” sites and helps rank the B site. Eventually all that link juice from the D,C, and B site is passed to the A site.
So, understanding how PR works will guide you to building more powerful links.
It’s best get links from higher page authority sites, because they have lots of link juice that will pass right through to your site via Backlink.
A Quick note about PR. Google updates their pagerank internally quite frequently, but Page rank is only updated publically every 6 months or so. So page can appear to have a PR of Zero, but Google internally has a different Pagerank.
Also, There are tools which you can add to your browser that quickly measure the pagerank and other key metrics of the page that you are on.
Next up is Relevance.
Relevance is of prime importance when doing seo. Ask yourself whenever building a backink before posting each link is, Is this relevant.
And, if you can’t find enough high quality relative pages to work with, then you build your own high quality sites and pages to link from. More on that later.
Next up is Backlinks . A majority of your SEO score is determined by your backlinks. Some 60% of ranking score by Google is determined by backlinks. And it’s not just quantity of backlinks anymore, it’s quality.
Remember different types of backlinks carry different weights with google. A link from a highly relavant, high PR site, will bring you great link juice, but a couple hundred links from bad neighborhoods bring no juice, and could also get your site deranked.
Links built in repetitive, unnatural ways are discovered by the search engines and the website those links were pointing at is discredited, or worse triggers a 2 year de-index. This de-indexing can be done by a computer, or a manual review by a person if your link building triggers an alarm or you are reported for a “link building scheme.”
It’s not as easy to game the system, as it was prior to 2011. Using a computer software to make links, or paying someone on Fiverr to use linkbuilding software is a waste of money.
Even hand done seo is figured out by google when repetition is involved. For instance, if all of your backlinks had a hypertext of the same keyword, or even your company or product name, the links would be given less credit. Google is always sniffing out un-natural link building.
And what about Internal search engines. Did you know they are not as snobby as google. It’s true you can rig them with keyword stuffing and some old school seo tactics. Linked in, Youtube and Amazon are examples. You can rank on these SERPs much easier than Google Search. We address SEO for these site like Youtube, Facebook and others in their individual trainings.
So, are you on board with doing SEO the right Way? Join us who have moved on from of spending months on black and gray hat linkbuilding strategies, only to have that work erased overnight with the latest algorithm update from google. You’re just not getting any long term ROI from your labor by systematically trying to fool google.
Allright, here are the requirements to get started doing SEO the Right way.
Onpage SEO – Comes first, before link building
-KW rich Text, titles and markups
-Linking out to relevant content
-Great Navigation and Structure
KeyWords – Get a list of keywords you want to rank for. Look for high impressions and low competition. Use Nichebuilder’s Keyword Tool and competitors on-page markups.
First, you’ll need a high functioning website that has been optimized for proper ranking. Do this before any off page SEO begins.
On Page SEO practices include using keyword rich text at proper keyword density, title and description markups, having great navigation, external and internal linking, load time and more.
Having a well optimized website for both search engines and visitors is critical for ranking.
Also, you’ll need that keyword list handy, the one you used for optimizing your website. If you don’t have one yet, that’s ok, you can optimize a website after it’s built. Use a keyword tool like Nichebuilder’s to find your markets keywords.
You can source additional keywords by looking up the top ranked competitors, and pulling keywords they are using in their On Page SEO Markup.
And, For the off page seo, you’ll use be using these keywords when searching out places for backlinks and of course, you will use diverse strings of these keywords in the hypertext of your backlinks.
What Not To Do
– SPAMMY LINK PRACTICES
– Links with optimized anchor text in articles or press releases distributed on other sites.
– Over Optimized Anchor Text Anywhere.
– Large-scale article marketing or guest posting campaigns. Spammy Blog Posting
– Automated Software – Automated linkbuilding is detected and squashed by google.
– Low-quality directory or bookmark site links – Don’t add your links to useless pages of links.
– Widely distributed links in the footers or templates of various sites
– Forum comments with optimized links in the post or signature.
As you may have gathered, SEO is also an exercise in what not to do.
Before we dive into the 7 strategies to rank your website, you need to know how to avoid wasting a lot of money or worse, getting your website sandboxed by Google
Here’s what not to do to save money and avoid de-indexing:
Spammy Link Practices will always damage your rankings. – Google calls spammy links, “link schemes” and considers the following practices spammy:
Links with optimized anchor text in articles or press releases distributed on other sites. Over optimizing your anchor text will kill links from even the best sites. Also, Press Releases – have ben devalued by google completely. Even the seo people on odesk will tell you that.
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links. Put your articles on your blog. Market them with linkbuilding, Ezine, Forbes Maybe – Good Quality content is best on your own blog.
Using automated programs or services to create backlinks. So, that $97 SEO software ranking software really won’t work for SEO. It won’t work even if you pay someone from Fiverr, $5 to run the linkbuilding software for you. You have to realize that SEO software was designed to trick Google’s algorithm, which is written by some of the top computer ranking computer professors in the world, you know the guys who write the computer science textbooks. So, when trying to trick these geniuses algorithim with $97 software, plan on having a “learning”, or should I say “schooling experience” as Google protects it’s Brand by deranking your site.
Low-quality directory or bookmark site links – Bookmarking sites that are pages of links are a waste of time. Adding your link to a directory that only contains links and of no real value will not help your Rankings. Backlinks from bookmarking sites can help your rankigs when links are surrounded by rich content of text, photos, videos, etc.
Widely distributed links in the footers or templates of various sites
Forum comments with optimized links in the post or signature. This forum one is interesting, It talking about repetitive hypertext in your signatures.
Ok, now that you have been given fair warning about spammy seo practices, let’s focus on the positive, and really hone on what is going to rank your site and pages to #1.
Here’s What To Do to Rank:
Competitor Link Profiling
Strategy: Analyze Backlink Profiles of Competitors Sites
Benefits: See what links google views as important, Easy to do.
See what’s working for your competitors – Find their link profile –
Rind high ranking sites for your keywords
Look at their link profile with a program like ahrefs.com
Go get those same backlinks.
What you do here is grab the same backlinks as a high ranking competitor.
If a website is ranking high in google with your keywords, why not copy what they are doing? Services like Ahrefs will allow you to see what high quality backlinks any website has going to it.
It’s no secret what backlinks google is using to rank sites. This is the low hanging fruit people. All you need to do is run a google search query for your keywords, then find the top 3 sites and run link profiles on them.
Record the Websites where their quality backlinks are coming from, then go build links on same or similar pages.
Strategy: Build High Quality Web 2.0 Pages – High PR Websites that allow you to make a page on their site. These are Social Sites.
Benefits: Rank individually, Easy to do, 100s to choose from, some pass PR, Helps find your Market, run ads later.
Make content rich and engaging Web 2.0 Pages. Use Keywords.
Facebook, Yotube, Google+, Twitter, Linkedin, Pinterest at minimum
Some Web 2.0 Funnel PR Externally. DOFOLLOW links. Juicey links!
Some Web 2.0 Funnel PR Internally Only. NOFOLLOW links. Still Good!
Engage Socially on your Web 2.0
Test Market and Run Ads
Web 2.0s are high ranking social websites that allow you to stake a claim on their domain. Facebook, Pinterest, Yahoo Business Profiles and many other websites allow you to create pages on their sites.
There are so many blogs, wikis and social media sites to make high quality pages, funnel PR and get a juicy, relevant backlink from. In a sense, claiming page on Web2.0 sites allows us to stake a claim on other domains, and point links back to our website.
You make these links Relevant by adding keyword rich and useful content to our off-site pages. We can even funnel PR from some of these Web 2.0 sites, but at the very least, we are building relevant backlinks and engaging with our market.
The key web 2.0 properties to establish are:
A special note on Google+. There are many SEO benefits to having a verified and robust google + page. It is google after all. If a local business, Verify your business’s physical address with Google+ and get Big SEO Value. Use your keywords in the page title and Build a Google+ Business page with keyword rich media. Also, be sure to fill these pages with backlinks to various content on your website.
And, once you do add enough engaging content on any of your web 2.0 pages, those pages will rank themselves for your keywords. In fact, your web 2.0 pages can dominate the entire first page of the google search results.
So, be sure post relevant, useful and entertaining content for your audience. That drives quality traffic to your website which scores you SEO points, and also encourages natural backlinking from social sharing and engagement.
Some web 2.0’s allow you to pull internal pagerank and that will funnel that PR through to your website. Facebook, Youtube and many of the big players don’t pass PageRank, but other sites like behance.net and bigtent.com, freeimages.com and many more have DoFollow links.
To take advantage of this, you just have to find related web 2.0’s with do follow links, then make related pages on those sites and then engage with members. That pulls internal pagerank from their pages. And if you smartly follow and interact with the members that have the highest PR Profiles, then you funnel their pagerank back to your website.
The sites like youtube that don’t pass pagerank externally, still pass it internally. That means you can engage socially on these sites to help your web 2.0 pages rank in google. For example, On youtube, you can help rank your videos by commenting on other high PR channels. Your comments make an internal link and funnel PR from Channel to channel.
Want an easy place to start, Stake your claim on your favorite social media site. Come one, You know you have one…FB, Pinterest, Instagram…where do you hang out, or better yet where does your market hang out?
Go there and study the most popular pages in your niche. Make note of the most popular and engaging content on that page. Then, make your own page using the key elements from the successful pages.
Now you will have a valuable web 2.0 link, possibly passing pagerank, you will have a channel right into your market. If you develop popular pages on Web 2.0’s that allow ads like facebook and twitter, you will be able to run and test payperc-lick ads to your market, and also expand your market with the advanced targeting tools.
High Quality Articles
Strategy: Use High Quality Articles On Your Site and Other High PR Sites
Benefits: Rank Well on SERPS, Stimulates Organic Backlinks
Write 1000 Word Keyword Rich articles that are useful.
Take from top ranking articles and make better.
Use Catchy, Keyword Rich Headlines
Post on your website
Guest Blogging – Write a 1000 Word Article and post it on another High PR site within your Niche
Content is still king, and if you have the best content, you’ll get links naturally. You need to add fresh, quality, keyword rich content to your website on a regular basis. This not only facilitates organic linking, it naturally diversifies your link portfolio. It’s best to have backlinks to an array of pages on your site.
Here is a Content Marketing Strategy for you – Take the top ranking articles in your niche or your competitors top blog posts, rewrite them and and make them better.
Make a catchier title and headline using similar keywords, then post them to your blog. This will be link-bait for viral sharing, and also provide google exactly what it wants to rank for a particular keyword. I really don’t see the value in posting article sites, especially when using the Web 2.0 Tactic.
Want another tip to get a juicy relevant link from your niche? Try Guest Blogging. First you find high quality related blogs. You can do this by simply typing your keyword along with the word blog in Google Search.
Research the blogs and find one you can offer a useful article for their audience, in exchange for a link in your profile at the end of the article.
Strategy: Post useful comments on Non-spammy Relative Blogs
Benefits: Easy to Do, Free Traffic
Search out related blogs with open comments – search parameters:
Type in Google: inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
Read the article and make a comment that addresses something specific in the article, or offer some additional useful advice.
Include your link to more helpful content on your site.
Login is ok, put your backlink in Profile like Disqus
Not only will this help ranking, you’ll receive organic traffic as well.
You’ll want to put comments on high quality and relative blogs. Quality comments does not mean leaving comments like “nice blog” with a backlink. You’ll want to respond directly to the blog post you are commenting on, and add some helpful information.
One strategy to get comments on high traffic blogs is to search the top ranking blogs with your keywords and make comments there. Some blogs don’t allow you to add links in the text, but you can have a fat backlink in your commenting profiles, like Disqus. Make sure you change the hypertext and links when running multiple blog comments.
Strategy: Trade backlinks with any remotely related websites
Benefits: Easy To do, Can get high quality links, Informs others on SEO
Contact remotely Related Websites, Non-competitive. Help them too.
Check with friends, family other high profile folks on Social Media
A lot of people ignore this one, I think because it is so easy. One of the quickest ways to get relevant, quality backlinks is to ask.
Ideal sites are those that contain your keywords and are not competitors.
When approaching websites like this it’s best to explain how a link trade would help both of your SEO. Present yourself as careful and selective in your linkbuilding.
Explain that you can have a mutually beneficial relationship for ranking ranking.
Think of all possibilities here, Other relevant folks in your space, friends, families sites…every legitimate backlink counts.
Remember, Change up your link! Don’t use the same backlinks and hypertext.
Strategy: Finding broken links on High PR Sites and offering Replacement content on your site
Benefits: One of the best strategy to get High PR Links
Search out broken links on pages with related content of the site you are trying to rank. Use Browser tools to find broken links
Make substitute content and place it on your own site. Source original content from Waybackmachine.org
Offer the webmaster your new link with live content.
You can also find broken links by looking at the backlink profile of changed or disabled websites. Use search strings like search strings like “service not available”, “page no longer exists”, “website does not exist”
This technique will allow you to get legitimate backlinks from pr7 Websites. What you do is search out broken links on websites with related content. Then offer the website owner to fix their broken link with your new link containing valuable information.
When you find a broken link, lookup the original content on Waybackmachine. Then you write a similar article or a new article that would be relevant to that page you are trying to replace the backlink on. Provide something that would add value to that page, and would give reason for the webmaster to swap out your link.
There are browser tools that check for broken links, so when you’re searching out high ranking websites in your niche, you can browse their sites for broken links on pages and offer a substitute link to useful content on your website.
Another way to find broken backlinks is to work backwards from the company or website that no longer exists. If you find a site through search strings like “service not available”, “page no longer exists”, “website does not exist”, you can look at their link profile and see where their backlinks are. So, that would give you a list of sites to contact about backlink replacement.
Private Blog Networks
Strategy: Rebuild sites on expired High PR Domains and funnel PR to one Money Site
Benefits: Very Effective, High PR Links, Controlled by you.
Find Related Expired Domains with PR1+; Page Authority 30+, Trust Authority15+ and Citation Flow15+
Build on WordPress Blogs.
Add valuable articles and kw rich content, source from Waybackmachine.org. Point all sites at the site you want to rank.
Use Separate Hosting for each site
Do not internlink sites. Use different plugins and themes.
If you make these useful sites, they will rank themselves
Private Blog Networks or PBNs are groups of 5 or more websites that you create in order to funnel PageRank to your main site. These aren’t just any websites, they are built on High pagerank expired domains. That’s the key piece.
First, You buy a used domain that has some decent links(from legit websites) and is in your niche. Then you dig up the old content from the WaybackMachine, or make new similar content and enrich with your keywords. Then you add a few links back to the site you want to rank, using various keywords in the hypertext of course.
The pagerank should hold or be re-established and then you are funneling pagerank that’s relative to your niche. That’s powerful!
When building private blog networks, there are quite a few precautions to take in order to make the sites look like they were built organically.
One is to host the sites on different servers. The next is to use different wordpress themes and plugins for the sites. And lastly, you never want to interlink your PBN sites.
Also, don’t get caught up in bidding wars for expired domains. There’s a guy on Fiverr that will find expired domains with decent page authority, trust and citation flow.
Now that you know what’s working and not with SEO, you should be less tempted to hire an offshore SEO agency for $99/month to rank your new website on page one in 3 months.
It’s fine to outsource specific SEO tasks as we just discussed, but remember, anything in repetition and un-natural growth will trigger red flags with Google.
So, how about it? What SEO strategies do you have to share? Local citations working? What are the best tracking tools…let us know what you think.