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In this video Matt Gerchow is interviewed by Greg Jeffries. They talk about business, travel, life and a lot of things in-between. One of the biggest lessons to learn from this video is to not quit on yourself. Even when the chips are down and things look bleak, just keep working and keep your chin up. Eventually all the factors that are fighting you give up, and make way for your greatness!

Transcription

Greg: All right so my special guest today is Matt Gerchow. He makes multiple 5 figures a month, expert at SEO, he’s a founder of NicheBuilder.com which is a awesome membership site that teaches you how to make money online.

One of my favorite things about him is he’s traveled the world basically living the internet marketing lifestyle, a lot of the things that you’re sold in these internet marketing videos and products out there, Matt’s actually done. I’m not just talking about traveling, but he’s actually lived in these places for several months at a time. Matt, welcome to the show.

Matt: Hey, how’re you doing Greg? Thanks for having me.

Greg: I want to give people a little bit of context into how I know Matt. I think that’s pretty important. I met Matt about a year ago at the internet marketing party. I live here in Austin, Texas and Matt was here visiting. What got my attention about Matt is we just kind of walked up to each other and he doubleu casino cheats, “I’m visiting here from Mexico.

I just decided to come here and visit and I’m thinking about moving here in Austin.” I thought that was really awesome because you don’t meet to many people that are just kind of wander into a different city and just say I’m thinking about just relocation here just on a whim.

That really got my attention. Eventually Matt did move here a couple months later like he said and we met up a couple times more at the internet marketing party and just became friends from there. I just want to give that context because it’s important to know how I meet these certain people that I interview and stuff rather than just …

Sometimes you randomly meet at an event and things like that. It’s cool to know the context of this relationship and stuff.

Ok, Let’s just dive right into these questions here. I’ve got a couple questions that I know you know the answer to and you’ve kind of alluded to these the times we have hung out and stuff. I think these are some awesome questions that will give people a lot of value that are tuning into this. You had mentioned that your success …

Let’s just put it this way. There’s a million different ways to make money online offline. What was the vehicle that got you from a job to freedom, basically? Living the internet marketing lifestyle.

Matt: It’s kind of a long story but what took me from the job to not having a job was getting fired. Back in 2001, I was working at a fuel state holding company out of Miami. They were fairly large, multiple billion dollar company. When 911 hit, every department had to lay someone off.

I was the newest guy there and also I didn’t really like what I was doing, they knew it. They said we’re gonna cut our ties. I started doing real estate investing and much like the internet marketing game, it took a long time. I never set any records in getting things done fast.

I would get into something but I would just stick with it. I loved what Gary Vaynerchuk says, you’re here to get hit. What I think separates us and makes us stronger is the ability to get beat up over and over and over again and still get up and get in front of the computer that next day or later on that night and just casino games ranked by house edge digital agency going, and just keep pushing through.

What took me from job to no job in … Looks like you’re getting some praise there.

Greg: Yeah somebody’s tuning in. Didn’t expect it.

Matt: I was living in Columbia and I had a bunch of real estate in Miami. The real estate market turned and I decided that I’m going to bail the country and I was in the process of moving to Argentina. I decided to move to Columbia after I met Sandra, who’s now my wife. As soon as I got to Columbia, it was like, okay, I can take a breath.

There’s no collection companies calling. There’s no pressure from the real estate market collapsing and dealing with all that. It was like I was able to really see clearly. Okay, what do I want to do? The challenge was every direction I turned, I would just hit a brick wall. I couldn’t work in Columbia because I didn’t speak Spanish.

I couldn’t invest in real estate down there because I wasn’t a citizen. I couldn’t work in Columbia because I wasn’t a Colombian citizen and you could analyze this 10 different ways. What it came down to is I got to make money on the internet.

I was building a company called MLS Gorilla where what it would do is it would take the properties out of the multiple listings service and then it would merge them with certain data fields and it would produce an offer to purchase that then you could send to the listing agent. What we would do is we’d offer like $0.40 on the dollar and what we’re trying to do is identify short sales. I worked on that for awhile and then I dealt with so many development issues that I kind of stopped working on it.

Then we found out that my wife was pregnant and she was not gonna be able to work later on down the road which presented a whole new set of challenges. I was dinking around with some affiliate marketing trying to get some things going. Actually, I had a website called the real estate investing.com and it had hyphens between the words.

I was trying to get that going as a social network. That had its own challenges. If anyone’s ever tried to create a social network, you know that that’s not the easiest thing to do. You really have to get the traction within the market and the support of that market. It’s kind of hard to do when you’re in a foreign country. One of the things I realized was that a lot of people look at you as that foreigner now one you get to the foreign country. They don’t consider you a expat that is down there.

The vehicle … I sold that company and we immediately took off traveling. We left for San Andres Island which is off of the coast of Costa Rica. We were there for a month, came back for a month and then we left for Thailand for 6 months.

Greg: That was all from this company?

Matt: Yeah. That’s how I met my current business partner John [Schroder 00:07:43] as well. We had been friends through my … Basically about a year before I left and I kept in touch with him after I got down there and then he’s a developer and he was able to take my MLS Gorilla program. I’d spent about 2 years trying to develop it and within 3 weeks he was able to rewrite it for me. A month after that I was able to sell it for close to $100,000.

Greg: How did you … I’ve heard of companies selling things like that, software’s and licensing and then to selling companies in general. How did you, I mean you had some experience in that, but how did you find that fire?

Matt: All companies it sounds like okay, yeah you just … It’s kind of like when someone gets a job. You assume that they sent it their resume and the people called them. Where 9 times out of 10, it’s like so and so knows so and so and they got you an interview and yeah maybe you’re not qualified on paper but you’re the best person for the job.

Kind of a similar situation. A guy named Zach Childres who’s a fairly major real estate marketer, he wasn’t at the time, he was working with Jeff Adams at the time and I came to him with this project and I said, “Zach, would you want to become my partner in this and invest some money into it?” He ended up investing I want to say twenty, thirty grand into getting it done and getting it to market. The thing was taking off like hotcakes.

I was in the foreign country mode and was presented with a situation where he offered to buy me out of the company and having a baby on the way, it made a lot of sense. I think there was … Zach was gonna be out traveling the country promoting it. I don’t think that it made the best sense for him to have a business partner in it and realistically he went through so much crap with that software. I wish him the very best.

He ended up buying it off me and I got my first wire transfer on that about 7 hours before Mateo was born. I went from … You know the entrepreneurial story as well as anyone. I went from being in Colombia, living on a tiny bit of money that my parents had given us for the wedding and that was dwindling to nothing. We’re not talking about a big amount of money, we’re talking a couple grand. My wife was having to stop work to have the baby and now we had money. I did the logical thing. I planned a trip for a month to a remote island.

Greg: Basically it happened overnight but it was like 5 years then overnight.

Matt: Yeah, 5 years then overnight. We went to Thailand for 6 months, ran out of money. I got a large tax return in while we were over there. We came back to Colombia. I now had about two grand a month in affiliate income and I was making that go in Colombia somehow.

Greg: Did you teach yourself that in that time?

Matt: What it was is, I took some of the money and I bought some sites off Flippa and I was nurturing those all through Thailand and using that over there add maybe thirteen hundred a month. Which wasn’t enough but I had a little bit of the money left and somehow we made it work. It was stressful though. I highly don’t recommend that you do the travel with anticipation that you’re just gonna make money over there some how. At the same time, had I not gone with that intention, I may have never gone.

Greg: You were like urging me, you got to travel, you absolutely got to travel. Is that really affected your view of the world or your success in internet marketing in anyway of having those perspectives?

Matt: Let me put it this way. We’re doing quite well financially now. I’ve been in the Philippines with $700 on the bank and no return tickets and a 1 year old and a wife and living in an apartment where there sucking the air out of both sides because they’ve got improper ventilation so you feel like you’re dying and it’s 110 degrees and the air conditioning will bring it down to about 90. Having that fear is unhealthy but now when I look at situations that I face here in the first world, I’m just like whatever. I’ve seen and experienced so much more, felt so much more than this that really the problems I have now just seem so small in comparison.

When we got back to Columbia, it was like, okay, I’ve got some sites. They’re making money but I need more sites. I worked very hard at convincing my business partner, John who’s now my business partner, to create this website hosting solution that would essentially do what he was doing with real website, one of his companies, he was creating real estate websites but this would create more affiliate based websites and it would promote what, at the time, we called the niche traffic builder.

No that is correct, niche traffic builder. The company at the time was called niche traffic builder. The way it worked is you would build little satellite sites that all fed your main money site. When that first copy that went live. I was able to build 23 websites in 28 hours. It was like a massive impact on getting sites out to the market.

About 2 months later, that’s now making $300 bucks a day and I’m living in the culture where $10,000 a month is like brain surgeon. It really gave me the ability to take a breath again and say okay, what do we want to do. From there, I forget where we went next but we-

Greg: How did you come up with that strategy that you knew that that would work or what-

Matt: Well those were based on sites that were already making money. I had affiliate sites that were already making a little bit of money and all I did was create more of the same sites just based on different keywords. Now that strategy isn’t as fond anymore because this was all prior to penguin and panda and all the other updates that have happened along the way. It was a solid strategy back then.

Greg: About what year was that?

Matt: 2011, 2010…

Greg: Not to long ago.

Matt: From there I believe our next trip was back to Thailand and we went to Vietnam for awhile. We went to Thailand, went to Singapore and just kept on traveling to different countries and enjoying automated income. It was kind of one those things that I didn’t know when it was gonna end and I feel like I’ve lived like 7 lifetimes already. I’ve just been, done so much. I lived in 5 different states in the United States and had businesses or worked prominent jobs in each of them. My whole thing originally was, okay if I can get to Thailand and live there for 6 months, well anything else after that is a bonus, I’m kind of ready to die. Oh, it sounds like the families coming home.

Greg: In regards to travel. I guess one of the things that keeps me from it or has kept me from it so far, just not knowing what to do, not knowing how to do it. I think from talking to you that seems to be some of the lies that we tell ourselves. It seems like you just did it. In order to learn how to do it, you just like, forget it, I’ll fail, whatever it takes. I’m just gonna do it and figure it out. You said that was one of the greatest things that you did. You went back multiple times. I’m sure the second time was better than the first but you went there the first time and experienced it and it seemed to really have a big impact on the way you approach things.

Matt: If I could do it again I would recommend moving to a country that’s within your same time zone, to the north or south from where you’re at currently. We’re here in Austin, you could go to Panama or to Argentina.

Greg: Just to get your feet wet?

Matt: Yeah. You can do a lot more. What happened to me in Thailand was I got over there expecting to have some really big deals go through right after I got over there and they both fell apart. I was exactly 12 hours different so midnight to me was noon (in the USA) and noon to me was midnight (in the USA). I got sick when I got there, I wasn’t able to keep in touch with people as well. I had 2 deals from about 60 grand together that was gonna finance my first trip that both fell apart within, I don’t know, I want to say about 6 days after I got to Thailand. If I could do it again, I’d like to say that I wouldn’t change anything but I probably would have traveled to something that was on the same timezone so I could have gotten those deals closed or I probably would have waited til those deals closed. As you know, when you’re waiting to get things done before you go, before you do, things just never happen.

Greg: To put a ballpark number on it to give people some idea of what it would cost to just … I’m not talking living luxuriously over there but just to live over there. I’m not talking about staying in a 5 star hotel or anything.

Matt: You could go and you could stay at, there’s this lady they call her Mama and she has Mama’s restaurant and she’ll rent you a room for $150 a month. We didn’t stay this inexpensively but mostly because we had the family. Otherwise I would. I have friends that are UFC fighters that stayed there and they were perfectly happy with it.

You get a room for $150 bucks a month and then she serves the most awesome Thai food and it’s like $1.50 a meal. That includes the most awesome curry, pineapple shake and I think an egg roll or 2. You can’t eat it all and rice, you can’t eat it all and she has a nice pool there. For like $400, $500 bucks a month, you could be living there but I would budget for a single person about 2 grand a month. For a family I would budget 12 grand a month and this is in addition to your flights.

Greg: Which I’ve heard is the most expensive thing. Once you get there it’s not really that expensive to live.

Matt: Moving around it what’s expensive. Once you get somewhere in the 3rd world, it’s pretty inexpensive.

Greg: You did the real estate thing, you got the software and that kind of helped snowball and fund this initial part of your journey in internet marketing and then from there you went to SEO niche sites?

Matt: Mm-hmm (affirmative).

Greg: Basically, you didn’t try to learn this initially from scratch. You just went and bought existing sites that were already profitable right?

Matt: Highly recommend that. If you’ve got 10 grand to spend on getting started. You really need to do your due diligence, like really do your due diligence because there’s so much scam and so much garbage out there but if you can buy something that’s already making a profit… Oh my gosh, the sites I bought were making on the high side like $500 a month, something like that. I’m not able to disclose the number publicly but I’ve disclosed them with you. There’s quite a bit of difference between what they were making then and what they make now.

Greg: Wow so you’ve still got some of those sites?

Matt: Oh yeah.

Greg: I’ve heard mixed reviews of basically any platform out there but with Flippa there’s the horror stories that go along with the positive ones as well. Have your results been pretty much positive with dealing with people?

Matt: No actually I stopped buying on Flippa because I got the initial sites were good but I had 4 losers right after that. I was just like wow. What it came down to finally was I had niche builder and I could build my own sites so I didn’t need to just be at the mercy. What you end up with on Flippa a lot of times, you have people that are just cranking out sites, just one after another and then they’re selling off the ones that didn’t work for them or the ones that aren’t to profitable. Does that make sense?

Greg: Right yeah.

Matt: They’re trying to get just whatever they can for them.

Greg: I like what you say in the beginning though. The thing that separates entrepreneurs especially in internet marketing from everybody else is you’ve got some winners but you had some losers. Some people might have taken that hit and quite all together just because they had maybe 4 in a row, that would have been enough to knock them down and quite.

Matt: Let me tell you about my real estate investment story. It took me 18 months to buy my first property and then I lost $38,000 on that property.

Greg: That’s painful.

Matt: Most people would quite then. Get their lumps. I remember when I realized that I was gonna be taking this loss was when we went to visit the property, this duplex in this terrible neighborhood and the guy that was doing my plumbing decided he was going to just rip all my walls and ceilings out to put the plumbing in.
I remember my legs just buckling and I’m just sitting there going oh my god. I’m a hundred and two grand in debt on this thing. What am I gonna do? It was one of those moments where you’re at the low of the low of the low in your life and it’s kind of like that moment in the Philippines. You somehow get through it. That makes you so strong for the next thing. That moment might have made me strong for the moment in the Philippines.

Greg: I have kind of the same situation. I haven’t had any loss as big as that but like zero means nothing to me. If I have zero that’s great cause I’ve been 20, 30, 40,000 in debt.south point casino buffet

Matt: What I was gonna share is that okay, so 38K the first 18 months but then I think I cleared 250 the next year and 500 the year after that. It was like, how many people ever get even to that 18th month without finding anything. How many people …

I see it all the time. We have people start niche builder all the time that quit in 30 days, not even 30 days. We have people that quit the next day. I’m just like wow, freedom is like, it’s there. Yes you have to work for it but oh my god. I feel so sorry for people when they quite. I’m just like wow, you’re just not grabbing hold of your possible chance of freedom.

Greg: To go along with that. I look back at everything I’ve ever done online and I think 100% of the things I’ve done pretty much have worked. They’ve made me some money. They’ve made me at least a dollar. They may have taken a year to make me that dollar but I’ve given up to soon and then when I come back I’m like wow, it actually worked. I just didn’t give it enough love and time to scale it up and master it.

Matt: When I was a teenager, I made money in [inaudible 00:26:07]. Two years of getting kicked in the face in that business. I feel a little jaded towards it. I wasn’t really … I made some money but I spent a lot more money then I made and I think that’s true for a lot of people [inaudible 00:26:23] businesses but it was one of those things that if I read a stock book on something.

I’ll sit down and apply myself until it works. We live in a nation of quitters in my opinion. We just got so many people that are ready to quit. They look at celebrities and everybody living the good life and having easy street. Our media is designed to do that. It’s designed to show these success stories but never to show the work. It’s weird. You’ve seen this. People buy 27, 37, 57 dollar products and expect it to frick’n work in a month.

It’s just not the way the world works. Even SnapChat, Twitter or any of these companies that look like the unicorns like oh, they just put like blam the technology we’re using right now. People don’t see the 18 hours a day that goes into making this go.

You get on niche builder and people are like, “Oh, I couldn’t figure out how to do this. It must be garbage.” There’s 2 million lines of code behind that that are constantly … What it does … Are you familiar with native commerce by Ryan Dice?

Greg: I’m familiar with their company a little bit.

Matt: With like survival life and [inaudible 00:27:53] and those blogs. What nice builder does is it implements that which is just a massive model but they’re doing $20 million a year with that model. To expect it to be like … They’ve got 150 employees implementing those models.

For someone to expect to sit down and just have everything be click click easy, to set up something that has potential to make them millions of dollars, it’s like give me a fricki’n break. Before we had niche builder we just had WordPress. We’re trying to put everything together manually and it was an absolute nightmare. My body used to physically lock up doing WordPress.

Greg: Little carpel tunnel?

Matt: I’m not a programmer. Every single part of it is exactly opposite to what my body feels it should do.

Greg: I’m sure that when you’re saying you’re not a programmer, niche builder is pretty amazing on the inside. Were you the main person behind giving those orders to design [crosstalk 00:29:11]

Matt: … main person behind that. I would say that I’m kind of the squeaky wheel so to speak. I would say what we need and I’d have most contact with our customers so I’m constantly requesting new features and new models and working with them to put them in place.

John and Sasha and Boban are three dedicated programmers and they’re often on 16, 18 hours a day just cranking this. We just released our new auto responders. We’re just constantly coming out with new tools. We’ve got a drag and drop page builder coming at the end of next month. Just exciting stuff, it’s an exciting niche to be in. No pun intended.

Greg: I want to ask you about this. I’ve noticed in the last couple of months but you’ve probably done this for years but I notice in the Facebook feed the last couple of months, you’ve been going to a lot of different masterminds and I actually met you at a live event, Internet Marketing Party (IMP). For those of you in Austin or visiting, internetmarketingparty.com, it’s a great meet up group to come and be a part of for internet marketers. How long have you been going to these events and getting out and what impact has that had on your business?

Matt: I’ve been going to events … The first internet marketing event I went to was in 2003, well 2005 ish was altitude out in Los Angeles with Eben Pagan. That really blew my mine. It was a $10,000 for a week event and I met a lot of people that I still keep in loose contact with. That’s where I met John Benson, Tellman Knudsen, Dean Jackson, gosh who else, Brett Fogle just [inaudible 00:31:16] traffic and conversion. Just a lot of people where Ryan [inaudible 00:31:25] at that time, now it’s Kelly Felix.

Just a lot of people were at that event and I just loved it. I just loved the comradely that we have at these events and the ability to network and just the friendships. You’re out there and it’s like okay, you can go to your local bar, right, I can go, I’ve got a Brewery down the street from here. For the most part it’s a bunch of idiots and that doesn’t take anything away from them. Sometimes you need a bunch of idiots to hang out with. If you’re gonna be out drinking and partying and horsing around, you might as well be having really intelligible conversation with people that are like minded to you. People that want to do the same things, they have the same kind of end goals.

You make the ability to do cross promotions but for me it’s just been about learning strategies and tactics and just gaining as much knowledge as I can. If you look at Elon Musk, Elon Musk as a child, he read every book in his library to the point where they had to order more books for him. If you look at, oh gosh, so many people. Warren Buffet, he reads 4-5 hours a day. What is the guy that, what’s the guy from Dubai?

Greg: Com Mirza.

Matt: He reads 4 hours a day. Before he had money he read 4 hours a day. Still taking at least 2 hours a day of marketing content, inspirational content, just as much as I can because it’s like whatever you can learn, you can pass on, you can apply, you can pass on, you can digest. We’re in a constant learning [inaudible 00:33:23]. For me I thrive on it. I just enjoy it.

Greg: That’s kind of one of my big goals in becoming more and more successful is to free up more time so I can have more time to read basically so I can get smarter so I can make more money.

Matt: I highly recommend, you’ve got an iPhone. I probably got him in my pocket. It seems like I don’t go anywhere without him. I just got my Bose headphones and they’ve got the little connector. You’ll run into me everywhere on the street and I’ve got these things in. You’ve probably saw me with them in at Old Fruits when we ran into each other.

Greg: Yeah, yeah.

Matt: This little connector will pause your phone call or pause the YouTube or pause the audio. I’m just trying to take in as much as I can as often as I can.

Greg: So like audiobooks, do you do that?

Matt: I do audiobooks, I’ve got a high level subscription to Audible. One of the things I love about being back in the States oh sorry, United States. People always get on me. They’re like don’t call it the States. Actually one friend from Germany, don’t call it the States. There’s states in every country and that’s right, there are states in every country. One of the things I like about being in the United States is I can get YouTube and YouTube Red is one of the best subscriptions that I’ve got right now. Are you familiar with that?

Greg: Yeah. I only know a couple of programs though.

Matt: It’s not programs. YouTube Red is a subscription free sorry a commercial free, no more ads. It also lets you do other apps on your iPhone without ending the video.

Greg: Oh awesome.

Matt: You can go to your navigation’s, you can go to you gmail or whatever else you’re doing without ending the audio. That’s just allowed me to get so much more in.

Greg: I think you’ve already answered this but I wanted to ask you, what do you feel is one of the most important qualities or characteristics that really separates people that make it, and that can be any level really, freeing yourself up from your 9-5 job from those that don’t? Basically, what do you feel that separates those who try from those who’ve actually achieved it?

Matt: Arnold Schwarzenegger is, I consider him a hero aside from whatever happened in his personal life. I used to compete in the body building world and I think the guy has accomplished so much. He’s got 6 rules and I’ve been teaching them to my son. Rule number 1 is trust yourself. Rule number 2 is break some rules. Rule number 3, is don’t be afraid to fail. Rule number 4 is don’t listen to the naysayers. Don’t listen to the people that tell you you can’t do it. Rule number 5 is work your butt off and rule number 6 is give something back. Those are just … Well my son knows them better than I do. He’s just got a sharper memory then I do and he’s 6.

The biggest thing that I don’t even see up there is I guess it would be don’t listen to the naysayers kind of because I’ve had situations where people very close to me have told me, “Don’t get your hopes up.” And I’d be like, “What do you mean don’t get my hopes up?” I’ve got my entire hopes on this thing!!! are you kidding me? This is my ticket.

I mean I guess they don’t want to see me disappointed or something but it’s like, man, I’ve got my entire … Whatever you do, if you put your entire heart and soul into it and you work it eight to faint and I don’t mean 8 til 3 PM thing. I mean 8 til 3 AM thing. I used to fall asleep with the laptop in my lap for like 2 or 3 hours and then I’d wake back up and go right back to work. That’s what it takes to be successful.

I love what Gary V says. He says, “People need to stop freaking kidding themselves.” Quite pretending to be entrepreneurs because it takes hammering at something. It’s like you just go and go and go. I remember working on projects for weeks at a time trying to figure out one little line of code on real-estate-investing.com because I thought, if I can just get this I can … It was to do with Aweber and connecting the Aweber form so people could sign it through real estate investing and get added to my A Weber list at the same time. Seems pretty reasonable right? But god forbid a social network company like Ning …

If anyone’s worked with Ning, they know my pain … Would make it so that you could put your responders sequence on this back end of the sign up form, of the registration form so you could start sending people emails after they sign up which is kind of a given if you sign up for Facebook, look how many emails Facebook sends you. People just get into the terms and conditions.

I remember working on things for weeks at a time. What separates it. It’s just not giving up on yourself, don’t hate yourself. That’s the biggest device that I would give anybody. I see people quit themselves all the time. It just makes me sad but I heard Curt Maly say something on the blab, you know Kurt.

Greg: Mm-hmm (affirmative).

Matt: He said, “You’re competition doesn’t want to get out of bed because mommy didn’t hug them, daddy left to early each morning or some little girl shut him down.” He goes, “That’s your competition. If you’re just consistent and you get out of bed and you make the video where other people don’t, you’re gonna win every time.” I have to agree with that full heartedly.

Greg: That’s been kind of my experience too. I don’t even call it this really work cause it’s never … I grew up in the south and working to me is outside in the field hoeing for three hours a day in the sun at noon or something or picking peas, that’s work.

Matt: Work has dirty fingernails.

Greg: Yeah. This I just call effort cause it’s gonna take effort but it’s not work. It’s frustrating when you can’t figure out a solution or something but it’s still not work. I mean you’re sitting inside an air conditioner behind the laptop pressing buttons and stuff.

Matt: Like oh, my butt’s sore. I’ve been sitting too long. Yeah, well stand up, do some jumping jacks and get back to it.

Greg: I came across this quote by Jack Ma Alibaba founder the other day. I wrote it on my little board up here and it says, “Poor people fail because of one reason, their whole life is about waiting.”

I kind of found that to be true to, especially with business opportunities because I feel like when people fail at business opportunities or when they jump into it they say like, “What have you got for me? What’s this opportunity? Are you gonna lay the magical formula in my lap and make me money?” It’s never the case. When it fails because they don’t do any work, they jump to the next person that promises them that.breitlings rolex replica watches

Matt: I heard a saying and I want to give the person credit but I can’t think of who it was right now. They said, “People who believe in magic will always believe in magic no matter what you tell them.” That’s just … We’ve been trained by Disney to believe in magic. funky watches replica replica omega Speed Master shop

There is no magic unfortunately. It was someone in the weight loss industry, actually it was Robby Amaro, there I’ll give him credit. I think you know Robbie as well. He used to be at 6 pack shortcuts and now is at a shot of adrenaline. People who believe in magic. We’ve been trained to believe in magic our entire life. We’ve been shown so many quick solutions and then when someone doesn’t have it…

I mean if someone’s actually got a real seven minute minute solution, hey, bring it to me, let me put a couple of interns on it and see if they can make it work. I joined Amway on what I thought was supposed to be a 1 year to millionaire and I don’t think that ever made more than $400 bucks in a month.

Greg: Better than most.

Matt: Way better than most! What I find is people that believe in magic are always gonna believe in magic and in order to get skeptics off the couch, it’s almost like you have to preach this magic.

Greg: I know. That’s the downside. I just got done reading a couple copy writing books cause I’m trying to get better at that and one of the leads in the secret lead, convincing people there’s some magical secret like I’m almost tempted, when I first met you that first night, it was like telling me all these things you have done, traveling and I was want to ask you, what is your secret? How did you make it? Then you learn well, there’s a lot of hard work and then things fell into place slowly.

Matt: You look at Tim Ferriss the 4 hour work week, the guy works 80 hours a week to pitch the 4 hour work week and all of his other colleagues as well. I mean he’s a hard hard worker and I respect the guy and all that he’s done but he’s not living the 4 hour work week.

I came pretty close to it at one point. We were in Costa Rica, I wasn’t working at all and had significant money coming everyday and so I didn’t have to work. I would say if I could give a piece of advice to people, I would say focus on automated income. You being the auto profit, what is it? Auto profit income? You get this. Focus on passive income.

I’m giving you my hours today, how does this effect me 2 years from now? Am I still gonna see a return from this 2 years from now? We sit and make this video. I remember some of my videos, I stayed up in Costa Rica til 4 AM and I had terrible allergies and I couldn’t sleep and I decided okay, I’m gonna make one more video.

That one more video that I made has made me probably a quarter million dollars. Had I not done that, I would have a quarter million dollars less. Just that one more, can I do one more thing before you go to bed, is there anything left undone.

There was a guy Brad Wolgamott that was my upline and I got a lot of great things from him, a lot of great business training. That was one of the things he used to say. Is there anything left undone, is there anything I can do before I go to bed to push my business forward. I would challenge everybody to do the same. Also, what separates … One of the things that I’ve been doing that Tom Mirza turned me on to was writing my goals every single day.

I’d rewrite my goals, I had about 16 goals and I’d write them every single day but then I have another document that I do and on that document, I write the goals pretty detailed. They’re each about 3 lines long and then I come up with one to do item for each of them each day. Then I’ve got my to do list for the day. I’ve got 16 things I’m gonna get done and if I can get 4 of those 16 things done that day I’m extremely happy. It really depends on what I’m looking for in life at the time. If I need to move the income needle then I’m gonna focus on income related stuff. If I need to move the social needle or the Mateo needle or stuff for Sandra, then I’m gonna work on that.

That’s how I lead my day is from my goals list versus a to do list. What happens there is it causes you to be proactive in the way you do things versus reactionary. A lot of people what they do is they sit down in the morning, they go through their email and they go through Facebook and then they build a to do list based around the things that they need to react to. This websites not working, I need to get a phone call from you about X, Y, Z. I can’t find my way into this property et cetera etc etc. People will give you a to do list if you don’t have one for yourself.

Greg: Yeah true.

Matt: Yeah, I like to start … I try to get up by 4 AM and have my stuff all figured out by 6 AM and then anything that happens is kind of noise, for the most part, I’m just cruising through and getting my stuff done and anything for the most part that happens is just bouncing off me because I know what I’m trying to get done for the day and really that’s all that matters at the end.

If someone else doesn’t get what they’re looking for done from me for that day, well it’s a shame but it’s not moving me closer to my goals. Every action you take should be working towards your goals and you need to really fight for that time. Genevieve says, “Fight for seconds.” I grew up with 2 brothers that are both bigger than me so fight for seconds for me is like more about eating fast so I can eat again at dinner. I fight for minutes.

I’ve got my son here, he wants to go to Splash which is a park and creek museum and we’re gonna do that right after this. It’s Tuesday, I think I’ve got another appointment at 8 o’clock tonight. Then tomorrow we’ve got a dinner where we’re having some internet marketers over. Everything is planned now and I’m planning it versus just…

I remember times even during my travel where I just kind of bobbled through life and let things go and what not and you really just … Depending on what you want, at the time I just wanted to do that. Depending on what you want, you just have to be proactive in actually chasing things everyday.

Greg: You’re more aware of this but something that I’m becoming slowly more aware of is the only thing that you can’t ever buy back is that time and you’ve got a limited amount so you got to delegate it really wisely.

Matt: Yeah, how much time do we waste in Facebook? How much time do we spend searching through email to find something to work on? It’s like whatever your goals are, just do that. I would say best advice to anybody is to write your goals every single morning. Tom Mirza says to write them 4 times a day and I would agree. Every time I sit down at the computer and I’m like okay, what do I have to work on?

Well, one, I’ve got the to do list for all my goals but if I don’t have that to do list, if I didn’t make it, I’ll go back and rewrite all my goals and then writ the to do list from my goals. That just is a way to … It’s just weird how it works because it’s like you start internalizing it and you start just, you feel closer to your goals when you’re writing them all the time and you see them every single day. It makes them so much more real.

Greg: One last question is, if all you had, if you had all this taken away but all you had was what you learned along the way and you had a thousand bucks of leverage whether that be a thousand bucks cash in the bank or a thousand dollars on the credit card, maybe you have enough to get by but it’s just enough to pay your bills, cover all expenses and you’ve just got this money on the side. Whether it be cash in the bank, a thousand bucks or a thousand bucks on the credit card, which I think is pretty doable, a pretty realistic circumstance for most Americans. What would you do to increase that knowing what you know what the experience-

Matt: Increase money?

Greg: Increase that or what advice would you give to other people in that same situation? A lot of people, they may be thinking this is all I have but it’s not enough to do what Matt’s done or what some of these other marketers are doing.

Matt: It’s hard to say but I would look at ways to generate money from nothing. What do we have? This blab is gonna go up on YouTube. We’re going to get traffic to this video from there. People will opt in from there and then we can send them offers on a regular basis in addition to great content. I would say make YouTube videos and I would find videos that have tons of views and make similar videos and just go after that market. I’d reverse other people’s thoughts. See what their doing, copy it.

Greg: Basically be just completely original right?

Matt: Yeah.

Greg: I’m just kidding.

Matt: I would go out and I would make content. What’s so cool like you look at what we’re doing here, how long would it take me to write this out? How long would it take you to write this out?

Greg: A long time.

Matt: We’ve been talking for close to an hour. How long would it take someone to actually go and transcribe this, you know, the data’s put together? I don’t know how long it takes them but I know it’s a buck a minute. You know what I mean? Now you’ve got content.

Let’s say we talk … You spend 60 bucks on that, you load part of that into YouTube and you create 3 separate text blog posts out of this and then you load this video up to YouTube as well as onto your website and you can start building a list from that and then you take and you send those people emails telling them about your life and offering them things that you think might better theirs. That’s what I would say, in order to start building it up again.

Greg: I just want to reinforce what you said about finding freeways because regardless of all the opportunities and things out there there are to spend money on, there are still opportunities that are completely free or other than the cost of the equipment to make this and microphone, the computer which most people probably have if they’re watching this. There’s so many free little pockets of ways to make money out there you just have to put a little effort into it.

Matt: I would take the thousand dollars and I would buy a MacBook Air. That’s what I would recommend someone do. I got started on a little Sony Viao laptop and it was torture in compared to my MacBook.

Greg: We’ll put the affiliate link to the Apple, no, I’m just playing.

Matt: [crosstalk 00:53:49] free it just, it’s made my life so much better, like quality of life higher. If you’re doing this on a PC, you’re doing it wrong in my opinion.

Greg: What are some of the projects that you’re working on? Where can people learn more about you or some of the tools some of the projects that we’ve mentioned so far?

Matt: I know you’re gonna post this interview. I’m also gonna post this up on game of marketing.com up in interviewing other entrepreneurs in the marketing space, kind of people here in Austin as well as other people that I think have prominent businesses that are doing stuff that’s exciting. You can also get me at niche builder. You can reach me at Matt@nichbuilder.com and you can find me on Facebook, just search for Matt Gerchow and look for usually the picture with my family, just friend me up.

Greg: Thank you so much for your time Matt.

Matt: All right man. I will see you on Thursday night.

Greg: All right see ya man.

Matt: Thanks you to bye.

If someone wants to get in touch with Matt, you can reach him on Facebook…

Eric Carter shares how he started a $2 million dollar recurring revenue business by over-delivering for one of his customers.

Eric Carter breaks down how he founded Approach Technology as the IT leader in the construction and architecture niche. His story is awesome. He provides details on how he began this company by over-serving one of his customers.

His servers are some of the fastest we’ve ever seen.

Listen close as he explains why you have to take risks when starting your business. Valuable insight into the startup world.

Transcription

Matt: Here we are live again, Game of Marketing and today’s guest is the one and only Eric Carter from Approach Technology. How you doing Eric?

Eric: Hey, I’m doing really well. Thanks Matt, how are you?

Matt: Doing fantastic bud, good to see you.

Eric: Good to see you too man. Thanks for putting this together this morning.

Matt: Yes, no problem. Eric is a co-founder of a company called Approach Technology and Approach is based out of Seattle, Washington and they do custom private cloud solutions and don’t worry, he’s going to explain what that is in a little bit.

What we’re going to go through today is how he founded that company and how he’s grown it to a multi-million dollar annual business and hopefully you’ll learn something about the way data is hosted and the way websites are hosted and then be able to apply this into your business.

Let’s start at the beginning. Why don’t first of all you tell us what custom private cloud solutions are.

Eric: Yes, thanks Matt. Custom private cloud solutions are … The cloud is the big buzz word and we started this business up about seven years ago with the intent of helping people manage and do their own IT better out of the data center. Back then we just called it a data center strategy.

We weren’t calling it the cloud, but nowadays everybody calls it cloud computing and so what we’ve done, our focus has really been on the architecture, engineering and construction verticals. We help them move to a cloud based model of IT operations that gets them out of owning their own hardware, managing their own software, drowning in help desk issues.

The idea is that by working with a partner like Approach Technology we can present them with a holistic strategy that tackles their applications, their data, their backups, their desktops, disaster recovery, all of it in a cloud model that allows them to scale up, scale down seamlessly and delivers them into an OPEX model instead of a CAPEX model.

Matt: Whoa, whoa, so let’s slow down just a little bit. What you’re saying and I know a little bit about your business so I’m going to interject a little.

Eric: Please.

Matt: Let’s say that I’m a construction company and I’m putting up a building in downtown Austin here or in downtown Seattle. You would essentially contact these companies or from what I’m understanding now a lot of these companies contact you directly.

Eric: That’s right.

Matt: What kind of solution will you provide for them? Where does that effect them in their day to day?

Eric: When you look at traditional IT, in the past these sort of construction companies all try to operate out of their corporate office for the most part. They’re building data centers in their basement.

One example is a company I work for had a data center in their basement and it had double sump pumps because every time it rained here in Seattle, which as everybody knows pretty commonly, they’d have to fire up the sump pump to keep their own data center from flooding.

Then they had other challenges, there’s a lot of construction going on so occasionally corporate office would lose power or would lose internet feed.

When this happens at a construction company most construction companies have about 80% of their people in the field. If they’re subscribers to that main corporate headquarters for their email, for their files and things like that, any sort of outage like that really effects the entire operations. When you look at construction, the amount of cost for everyday of overrun on a construction site is enormous and it far, far exceeds the cost of doing IT well.

That’s been our approach, we’ve tried to change the paradigm in construction, get people out of trying to manage their own IT and build their own data centers and instead subscribe to a cloud based model where they can lean on myself, lean on my team and we can provide them those desktops, those applications, that data, job site turnover services and things like that and really complement the construction industry in that respect.

Matt: Essentially, let them operate out of their local area?

Eric: Yes, ideally we want to move everything to a data center so that we can deliver via 10 gig internet access and not only do we move all of their IT services, their email server, their file server, we move all of that to the data center but we also move the individual user desktops up to the data center.

When we do that, the end user device whether it’s a Mac, whether it’s a PC, whether it’s an iPad, it becomes simply a dump terminal, a thin terminal to be able to access that desktop up in the cloud. They can jump in, access their desktop up in the cloud and because it lives in the same data center with all of their other IT applications, the data can be transferred very quickly and all I’m doing on the end user device is updating the pixels on the screen.

If you work it with very large data sets, instead of trying to pull that data out of the data center every time you need something, instead the data never leaves the data center and I’m just updating the pixels on your end user device. As long as you have internet access you have quick access to all your data, all your applications on any device.

Matt: This seems like pretty advanced stuff. How did you get involved in this? Let’s go back a little bit here. You went to school for computer science or I believe you went to school for something else.

Eric: Yes, actually I think I did enroll in college with a computer science degree, but I quickly discovered that it wasn’t real inspiring to me to be learning program languages that were all out of data and 10 years dead.

Matt: Like Colbalt.

Eric: Yes right, and then I also looked around my class and looked at the study groups and there were no girls in any of the classes and there were a lot of incentives to reconsider a future in computer science degree. Instead I turned to history and political science and I got a BA in both history and political science.

I feel like it really has well served me for the technology business strangely enough. A lot of what we do is trying to communicate and communicate well to our clients. Whether that’s written in a email form or whether that’s communicated verbally in a face to face conversation, I think you cannot underestimate the importance of communication skills in business today.the best swiss replica watches replica cartier model replica

Being able to write well, being able to write grammatically correctly and present yourself well and communicate well, oftentimes is more important or as important as dialing in the right technical solution. You can dial in the right technical solution but if you don’t communicate it well and you can’t bridge that communication gap with your client or your end user or whoever you’re supporting then you’re going to continue to have confrontation and head to head conflict.

I feel really well served to have studied history and political science. It’s not going out of data, that’s one thing you can say about history versus maybe a computer science management degree or something like that. That’s where I started. Once I got out of college-

Matt: Also you played water polo correct?

Eric: I did, college was a lot of fun and I was fortunate to with a history and political science degree I had some free time and I was able to devote it to socializing and also pursuing my love which was water polo.

In college I showed up at WSU in 1992 and the water polo team was defunct but we rebuilt it, we got it going again. I started off my first semester I had a $50 budget from the club sports department there and I had to pay for lifeguards but they only gave me a $50 budget and it was fun.

Matt: That’s one ball, one water polo ball.

Eric: It was one practice, so initially we had to charge people dues, we had to do all the fund raising events and things like that. I got pretty smart about the process.

There was called a Club Sports Federation Counsel and that counsel decided how much money to allot to each one of the clubs. First thing I did is I got myself elected to that counsel and then I worked to get one of my teammates also elected to the counsel. Then they made a rule that you could only have two people from a team or one person from a team on the counsel at a time.

What I did is I had a third person on my team go start up the Judo Club and then he got elected as a Judo Club representative even though he still played on the water polo team.

Within a couple of years I had about three of the seven votes on the counsel were all water polo votes and I needed to cajole or do some log rolling with one other person and we were able to get our budget increased. We went from a $50 budget from when I got there, to the time I graduated we had $5,000 a semester rolling in, we’re riding around in private buses.

Matt: You took over the condo board.

Eric: We did some … Thank God for that political science degree man, it served me well. We were able to do a little back scratching and get that budget pushed up.

Matt: That’s fantastic, and then did you guys hold a record in water polo or something if I remember correctly?

Eric: No, we did turn out to be a really competitive team in the northwest. I remember my junior year we beat UW for the first time in school history at least while I’d been there and that was a big turning point for our program and then getting the more money, being able to travel around more, it really helped things gel. By the time we left, I was there fully five years and summer school, by the time I left-

Matt: A few degrees, not too much right?

Eric: That’s right, that’s right, but I still try and stay active swimming, doing some water polo every now and then and I really enjoyed the collegiate college sports, it was a great club, Water Polo Club was a great experience for us. We also did some DJing, so I was a college DJ and just tried to stay active. College is such a great opportunity for people.

Matt: I didn’t know that, what kind of music would you DJ?

Eric: Back then it was KZUU 90.7 Pullman’s only alternative. It was a college music back then in the 90s it was a lot of guitar rock and stuff like that.

Matt: Like KZOK in Seattle or is that even around anymore?

Eric: Boy, I think KZOK is still around, I don’t know but that was hard school, hard core rock. This was more college rock, up and coming bands and things like that.

Matt: Kind of a sign of the times with Spotify and Pandora and stuff now where we wouldn’t even know if a radio station went out of business.

Eric: That’s true I’m a Spotify fan, I love it, can’t do without it, they get my $10 a month regularly, no questions asked.

Matt: Let’s talk about Approach a little bit. From what I know about you, you have applied some of those same tactics like you did on water polo to building Approach. You’ve been able to really leverage yourself well into the company, why don’t you talk a little bit about how you built that company that you now … Now are you a co-founder or founder?

Eric: I was the founder, I was able to invest with a construction company. The way it started is I’d been a Mary Poppins of IT where I would roll into an organization, help them address their IT problems but once things were fixed it wasn’t compelling for me to stick around there.omega seamaster replica Imitation omega constellation Quartz

Matt: You [inaudible 00:11:34] each other at some point right?

Eric: Yes, so 10 or 11 years ago I got the opportunity to come work for a large general contractor here in Seattle that’s been around 100 years and they were having some serious IT challenges and I got to be honest, I didn’t know much about construction when I got into this business. I thought they dug holes and pounded stuff together and didn’t really associate construction and technology to the extent I did.

It was a real learning experience for me to get in and just see how important technology was to the construction process, getting the plans, getting updated plans, making sure people were working off current data and things like that.

It was an eye opener for me and when I got there the organization that I’d been hired by they had some serious IT challenges, the voicemail had been down a week, their other IT person had been gone a few weeks, so there was quite a backlog of addressable tickets. They were having struggles, they were having struggles with the corporate IT running out of their corporation office and maintaining job sites.

At the time they had three job sites in the field and all of them were having trouble communicating back to the main corporate headquarters, the VPM links would go up and down. I got there and we rolled up our sleeves, we put ourselves to work and we made a pretty big impact.

First of all we rebuilt everything so I started rebuilding system by system and make sure I could start clean. If I’m going to take ownership of it and have responsibility of it I want to build it myself and know that it was well implemented.

Pretty quickly we’re able to make a big impact and that construction company went from three job sites up to 25 job sites. They were able to really explode their revenue to the extent that it was a no brainer for them. They realized they’d been under-spending on IT and it’d been costing them a lot of money because they had not been able to scale up their operations.

Matt: I gave them a 40% increase in business.

Eric: At least, at least, and we were working with them and I had them in this model and things were working better but I never, ever felt like the model that I had them in was perfect for construction. About seven years ago, I’d been working for the company about two years at this point, I took them to 100% cloud based model, we didn’t call it the cloud back then, we just called it this is our new strategy.

The idea is that we took them all out of their basement, out of that sump pump protected environment and we moved them to the cloud where everything was delivered out of the data center under one managed service provider, that was me. It worked really well for them, it worked well to the extent that they asked me to take their sister company, which was in the L&I business and take that to the cloud.

We took the sister company to the cloud, we’d helped some other construction companies in the area with email rebuild projects and things like that.

Matt: What’s L&I?

Eric: L&I is labor and industries, insurance basically. By that point they knew that Eric was ready for his next challenge and we decided to take this strategy that we cooked up together, in conjunction together and go extend it, extend it to other general contractors, extend it to other specialty contractors. Now we’re really starting to break into architecture firms, the strategy we have really applies well to architecture. rolex Datejust leather strap watch replica

That’s how we got started, the company I worked for became my partner in this business and here we are now seven years later, we have over 100 organizations that host part of their IT operations with us here in Seattle and we have about 20 organizations that host every single component of their IT with us.

I’m getting a little thing on my screen here, I’ll just shut that off. It’s really grown and it’s really encouraging to see the IT strategy pay off for these organizations. When they make the move to this model suddenly people are empowered to work anywhere.

Especially you talk about an architecture firm where they have very high requirements for their competing power, for their graphics acceleration. In the past these people have been chained to a work station at the corporate office. Sleet, snow, whatever, you had to drive into work or you didn’t work at all and for the first time in these people’s careers they can work anywhere.

Matt: I would imagine having the most current set of plans and drawings is a really big factor.

Eric: Absolutely it is, in fact that’s one of the big paradigm shifts we’ve seen in construction over the last decade. It used to be considered project management and now it’s really considered project collaboration. The things that I see people working on more are not so much project management but how do I share, how do I share where this schedule is with all of my sub-contractors and everybody that’s part of this project.

Some people I want read only access to some people maybe they can make changes to the project schedule, but that had become a real big piece of it.

You’ve seen there’s been some pretty high profile construction projects where they’re not, they’ve gotten in trouble. They’re building off ramps that go off into nowhere because they’re working off old sets of the plans.

Matt: Missed it by 12 feet.

Eric: Yes, we see that.

Matt: [crosstalk 00:16:41].

Eric: That’s one example of how not having everybody on the same page can be much more costly then actually paying for a platform that allows everybody to be in sync from day one.

Matt: Where do you see the future of custom private clouds going?

Eric: It’s got a really strong future. Every trend I’ve seen points to more and more and broader adoption across organizations and their move to the cloud. For us we focus on the custom private cloud. The idea is that you can take your email to a mail host over here, in the internet over here and you can take your file serving over here to drop box and you can have your IT operations spread across eight different cloud providers but none of them talk to teach other.

None of them upgrade in conjunction with one another and that’s where really the custom private cloud model can be a panacea for organizations because you’re pulling all your data into one cohesively managed subset where a single professional like myself can manage all the IT operations. I’m not pointing the fingers at a bunch of different other organizations, I’m not working with other parties who I can’t control. I can take control of it and because I can take control of it I can take ownership of it and with ownership comes accountability.

The idea is you begin paying for a platform that’s going to be up, that’s going to be online, that’s going to be fast and that’s going to provide a very high user experience. Once you do that, organizations don’t look back so the retention rate we have amongst our customers over the last seven years is phenomenal.

In fact I have not lost a general contracting client. Once they’ve made the adoption of our cloud model they’re still with us. I’ve had clients that are now on their second, third year contract with Approach Technology because our solution has worked well for them and the concept of trying to go back and own their IT again is not even palatable to these organizations.

Matt: Now I think it was two years ago there was a helicopter crash right outside your office right?

Eric: There was.

Matt: Tell us about why you chose the location that you’re in and how that all plays into this.

Eric: Well I didn’t have a helicopter at the time. The concept of taking a helicopter to work was appealing, but I think they closed the helipad since that accident. It was a tragic accident, I feel bad. I don’t know that they ever resolved exactly what happened but they did have a helicopter that was taking off from the roof of the building and for those of you who don’t know where we’re at we’re in the Como Plaza building here in Seattle, Washington. It’s the same building as the hospital in Grey’s Anatomy. I don’t watch Grey’s Anatomy but if you do that’s the building I work in.

The helicopter was taking off and I think it snagged a cable or something and unfortunately the pilot lost control, crashed into the street, crashed into a pickup truck, killed two people. Most of our staff was out of the area and away at the time it happened and so we were fortunate.

I myself I was on vacation in Puerto Vallarta I believe when it happened. I was nowhere near it but still scary, we had a lot of our clients reach out to us and ask us if we were okay and fortunately our staff all missed it but what a horrifying experience.

Having said that I think they’ve closed the helipad here. I’ve never ever seen another helicopter land or take off from Como Plaza.

Matt: That’ll cut the noise down around there for you. Where’s Superman when you need him? That sounds like a 1977 Superman all the way, catches the cable.

Eric: You never think of something like that happening right in front of your office.

Matt: That’s awesome, so you are Christian correct?

Eric: That’s correct.

Matt: I know that’s a big part of your life. How do you see that fitting into your life in Seattle there? You live in probably one of the cities with the lowest church attendance rate and I’m a Christian as well and I used to live in Seattle. Talk on that a little bit.

Eric: Thank you, faith is a big part of my life. I have a relationship with God going back to when I was a child, he’s always been there, so he’s been someone for me to talk to. For myself it’s easy to embrace the concept of being a servant. If you’re a Christian you understand the importance of service, being a servant to the people around you, being a servant to the clients and being a servant to your employees, your teammates who work with you.

For me there’s a humbling component of being a Christian that keeps me really down to Earth, makes it easy for me to be cognizant of my own flaws and faults and it helps keep me from getting a big head and if I do get a big head praise the Lord he’s always there to humble me.

Matt: [inaudible 00:21:35] right?

Eric: Yes, but he’s constant companion for me and there’s been many nights as an entrepreneur when I’ve lied in bed praying to God. When you’re trying to start a business there’s so many challenges and I have to give thanks to God for where I’m at today because he’s been a big part of my journey.

Matt: That’s awesome man. You’ve also done some weddings and married some people along the way as a hobby. How did you get started doing that?

Eric: I got started in it when I got married. I’d asked a friend to marry me and he had to go through the internet ordination process, the onerous process of ordering your ordination for $25 or whatever it is through the internet. He provided us a beautiful service and then shortly afterwards he got married and he reciprocated the favor and asked me to marry him.

That’s where I got my start, that was my first wedding with him and then since then I’ve done probably eight different weddings all for friends who have asked me to help them as an officiant in getting them signed, sealed and delivered as a married couple. It’s been a tremendous privilege when my friends have asked me do that and I’ve always enjoyed it.

I take it real seriously, I give a lot of thought to it. I usually lock myself into my hotel room the night before and really try and customize a ceremony that’s specific to those two people. It’s always been a lot of fun in that way and I spend a lot of time with a couple trying to get to know them, trying to personalize the stories about them and things like that.

It’s got a dual reward for me, not only am I honored by them to be a part of their ceremony but I learn so much more about the couple about how they met, how they came together. Sharing some of these stories during the ceremony is often as fun, I always try and making it entertaining to a certain extent and then I always try … I’m not a pastor, I’m not a religious ordained minister to any extent. I don’t want to pretend to be something I’m not but I do always try and bring at least a little bit of my faith into it and share with them the powerful message of Christianity with respect and love and how to care for each other.

That’s one of the ways I try and serve my faith and it’s been a really positive experience for me. I’ve been really proud and privileged, I’ve done nine weddings for people.

Matt: That’s awesome.

Eric: Thanks man.

Matt: A lot of people listening to this are people that are just getting started in business. What would you say, I know you talk at colleges a lot, what would you say to the person that is getting started in business? What kind of advice would you give somebody other then study hard and eat your Wheaties?

Eric: There’s a couple things. One you have to be a risk taker to some extent. If you want to play it safe then you can play it safe your whole life but you’re not going to really break out of the mold, you’re going to work for somebody and you’re going to make them rich.

Ultimately, for myself I have to work for myself anymore. I don’t know that I would want to work for another person again. The reward of being an entrepreneur is it’s wonderful, you’re empowered to invest where you feel like you’re going to get the biggest reward in terms of the return on your business and return on your effort and equity and things like that.

By the same token it’s also a tremendous responsibility, especially once you have people working for you. These people are trusting you, they’re trusting you with their families, with their healthcare, with their retirement, with their futures.

Matt: Mortgage payments, etc., etc.

Eric: Exactly, exactly and so you got to be cognizant when you hire somebody. You understand this person is trusting you. The other thing I would say is personal relationships, you can’t do it alone. You have to treat people well and you have to be a servant to them, you have to give to them so they understand that you’re not just in it for yourself.

When I think about success at Approach Technology if Eric Carter rides off rich into the sunset that’s not a success story. If everybody in the organization feels that it’s been a culmination of their effort and they all walk away feeling rewarded then and only then would I consider Approach Technology a success.

Matt: In order to have your dreams fulfilled you have to fulfill other people’s dreams.

Eric: That’s absolutely right.

Matt: Your dream needs to encompass that of your employees and shareholders.

Eric: Happy dreams that’s right because you never know what you can accomplish. Sometimes you set goals and you’ll blow through them. You’re like wow, I never ever thought I could be here.

Matt: Been there, done that.

Eric: Don’t be afraid, be willing to take chances, take intelligent risks but all of life is the measurement of risk, not the elimination of risk. You cannot eliminate risk so use risk to your advantage and invest in it intelligently, take your chance and make the most of it.

Matt: Fast hosting versus slow hosting?

Eric: That’s right, only fast hosting here. We’ll leave slow hosting to the public cloud.

Matt: Anything last you want to say before we sign off?

Eric: No, thanks Matt for having me. It’s always great to catch up with you, I love what you’re doing at Niche Builder and enjoy all the advice you’ve been able to give to me in terms of business and personal coaching and being a mentor and I’ve learned a lot about marketing from you. Thanks for circling up with me today.

For other’s who are out there who are interesting in Approach Technology please feel free to find our website www.approachtechology.com. I’ve made marketing videos there, you can see my approach to marketing, it’s personal, it’s video and it’s worked out really well for us. If you look at the SEO results and things like that we’re right up there.

That’s all I have to say, I want to thank everybody who was able to take a moment and enjoy this interview and feel free to reach out to me via LinkedIn. Eric J. Carter, I’m easy to find.

Matt: Awesome man, thanks so much for your time.

Eric: Thanks a lot Matt, have a great day.

If anyone wants to get in touch with Eric Carter you can through http://www.approachtechnology.com

Patrick Stiles Gives Advice For Newbies As He Travels The World

Niche Selection Newbie Marketing Interview with Patrick Stiles.

Patrick Stiles opens up about how he travels the world and builds his supplement business. In addition he gives advice to the new marketers about choosing niches, finding their specialty and following scalability.

Transcription

Matt: Okay here we are, live on the internet once again. I’m sitting here with Patrick Stiles who’s in the health supplements industry. How’re doing Patrick?

Patrick: I’m doing fantastic.

Matt: Good man. I’m sitting inside of Patrick’s place and Patrick’s sitting outside.

Patrick: I thought we were gonna not disclose that part and make it seem like we’re in 2 different locations?

Matt: Oh, okay. Well, yeah, so we’re in 2 different locations.

Patrick: Yeah right, yeah. Matt’s in the bat cave and I’m outside my place here in Austin, Texas.

Matt: I’m in the secret underground bunker, deep in the throes of Austin. We are actually up off of Lamar and for those of you that watch these podcasts or these blabs on a regular basis, you know that this has everything to do with Austin.

Patrick’s just given me a little, I think that’s called, I call it daps. I don’t know what it actually is.

Patrick: That’s not me [inaudible 00:01:10]

Matt: Oh really?

Patrick: Yeah, props?

Matt: That’s right.

Patrick: Now I’m doing you.

Matt: Oh okay.

Matt: We are live in Austin and we’re gonna talk a little bit about start up world. Patrick’s had a company of his own doing significant revenue for the past 5-7 years now. Let’s get into it a little bit. Patrick, one of the things that really intrigued me about you is the way we met, which was in the airport. Why don’t you tell the story?

Patrick: Yeah, sure. I was leaving trafficking conversion with my business partner at the time. This is a couple of years ago, we were all living in Puerto Vallarta and I don’t know. I took off to go get a coffee and I came back and the 2 of you guys were chatting it up.

We’d all just came from the same conference with thousands of people and we were the only guys getting on the plan back to Mexico where we were living. That was the start of a beautiful bromance of living in Mexico. That was a bit isolated.

We definitely had some fun times cruising around on the beach, going to to Sayulita, hanging out at bonfires and stuff like that.

I think I stuck around in Mexico for another couple of months and during that time we got to hang out quite a bit. Got to meet Matt’s beautiful wife, his lovely son and stuff like that, played several games of pool over at his marina beach house.

Matt: Cool and then from there you kind of, that was right about when you ramped up your travel.

Patrick: Yeah.

Matt: You had, much like myself, we read the 4 hour work week, we were both kind of in some … You caught me a little later in my travel days but you really ramped up your travel from there. Where did you go from there?

Patrick: Actually, 4 or 5 years ago I actually went to Asia for the first time and I lived there. Then I returned to the United States to get my business off the ground and then I left the United States again 3 years ago and that was when we met in Mexico.

After that, it was a whirlwind. I literally went around the world in 2014. Starting in Mexico-

Matt: What were some of the memorable countries?

Patrick: I lived in Budapest for several months. I was dating a European gal-

Patrick: She was another entrepreneur. Actually I met her at that same conference, trafficking conversion. We lived in Budapest. We did a road trip from Budapest through all the way out to Paris and Amsterdam and them back up to Eastern Europe to Estonia and stuff and then I flew to Asia, did East Asia, Southeast Asia again and stuff.

Then I went back to the United States for a few months to hang out in California with my brother and his new born baby and then I went to South America. That was at the end of 2014? Yup. Then last year I did Argentina, Columbia, Turkey, Spain and then I came back at the end of it.

Matt: Awesome man. What’s great about it-

Patrick: Those are the countries I lived. I visited, I don’t know.

Matt: What’s cool about it, I mean the reason I ask you about that it’s not to like have Patrick do some brag session. It’s really about the automated income-

Patrick: I will.

Matt: It’s really about the type of income. I wouldn’t even say that your income is fully automated. It’s more of like the type of income that you have. It’s the ability to earn money from anywhere, really from your laptop right?

Patrick: Mm-hmm (affirmative).

Matt: Be able to … If you have WIFI and an ATM, you’re pretty much set up. Would you say that’s a fair assumption?

Patrick: Absolutely. Yeah and a pro tip for the people that want to go oversees is get a Schwab investor checking account cause it has great exchange rate and on fees.

Matt: Right, absolutely. I actually tried to set that up from a couple different countries. The real tip on that is set it up before you go. Don’t try and do it after you go because they really have a lot of blocks set in place.

Patrick: I was lucky 5 years ago when I first left the country I sold my car to a guy that worked at Schwab and I was about to take off in a week or something.

Matt: That’s great.

Patrick: Yeah so it was a great tip. Probably saved me several hundred dollar in fees and stuff at a minimum.

Matt: At the end of the year, it’s funny that you mentioned that because I would look and I’d see that I have $2,000 in ATM and bank fees from various countries and I was like wow at the very least this proves that I was oversees cause I’m gonna deduct every single one of them.

It at least proves that I was out of the country the whole time cause I booked myself.

Patrick: Yeah, you were there pulling out cash.

Matt: I listed myself as an international IT consultant. It kind of goes with the whole image. You’re in the health niche and you do supplements and you’re very good at it.

Patrick: Thank you.

Matt: You run a substantial 6 figure, close to 7 figure business but there was some things we were talking about before we went on live here that really kind of touched. It was your advice to people that are getting started online and some of the pitfalls that maybe you could help them avoid.

Patrick: Yeah, absolutely. I certainly have a lot of these. It’s a question that I get asked a lot when I meet people and they’re like how are you traveling or living from home? Or I’m sorry, working from home and these different sort of things.

Yeah, how am I living from home. Anyways, actually I don’t recommend the supplement industry to people starting out and things like that. It’s a very dicey industry. It’s heavily regulated and it also has a lot of bad apples in it.

My philosophy on it is to create incredible products that stand head and shoulders above the crowd. It’s really hard to not only bring that product to market but also to differentiate it in the marketplace and stuff like that. It’s quite the grind but it is a passion of mine.

One of the top things that I tell people when they want to enter into the world of internet marketing and making money from their laptop is to build a skill. The two that I believe are the two most valuable are copywriting and traffic. Some of the reasons-

Patrick: Pardon?

Matt: I said okay and you’re saying build a skill correct?

Patrick: Mm-hmm (affirmative). Yeah absolutely. Really carve something out that you know how to do. One of the reasons why I recommend those 2 is because they’re the most expensive to outsource. They’re the hardest to hire on. It’s really hard to know if somebody is a good copywrite or a good traffic person and normally it takes 5 figures to really test them out.

You can definitely be out of that money in the end. Conversely it’s other things like coding and building websites and design, those things are very easy to judge. Code can definitely get a lot more complicated, it depends on how complicated you make things. Just for a plain old website, you can go to the website and see what it looks like and see how fast it loads. That’s really straight forward.

That would be more one of the things that I would outsource right away as opposed to these other skills. The thing is is I recommend-

Matt: So be really good at one particular thing that you can do for other people, correct?

Patrick: Yeah. I would recommend-

Matt: Not necessarily just for yourself but be good at something that you can do for other people.

Patrick: Yeah and that’s exactly right. I would recommend that people freelance and that way they’re gonna get a lot of high volume action of building that skill, they’re gonna get paid to learn, they’re gonna get paid to improve that and they’re gonna really get to survey the land of all the different businesses that are out there and what those industries are like.

Then, after they’ve built that skill then maybe have some cash in the bank, they have some connections and they really kind of know how these different industries work. Then they can intelligently enter one of them on their own and go and start their own business if they really want that headache in their life.

I mean you know. You run a successful business with a lot more employees that I have and it’s a challenge. It’s a very difficult thing to do of running all the different aspects of it. That’s one reason … I run my own traffic, I write my own copy and I’ve hired other people I work with, other copywriters, I’m doing more and more of that.

It’s hard to get good at those things because I have to manage so many other aspects of my business day in and day out. There’s always a fire, there’s always an employee that needs something, there’s always a project that needs review and stuff like that. It’s hard to really do nothing but write copy or nothing but look at campaigns all day. That’s why I would recommend that people do that.

Matt: Now they’ve worked as a freelancer, they have chosen which intelligently. What would you say is there next step, once they’ve chosen their niche?

Patrick: To really just scale that thing. This is a mistake that I see a lot of people doing. I have some crazy intelligent friends that have really gotten blood out of a stone. What I mean by that is they’ve chosen niches and go to market strategies that are not very scalable.

One of the things that I see people doing a lot of is trying to build up SEO overtime and that’s getting harder and harder. You really need advanced software and inside knowledge if you’re gonna be doing that. Something like … I’m a paid traffic guy and I love cold traffic and I think it’s really beautiful because I can pay somebody say $0.50 real quick and then if I know my numbers I can look at how much money I made on that.

It’s not always that simple. It’s a lot more complex to scale a campaign, but nevertheless, I would pick a marketing strategy that is gonna be scalable over time. That also applies to the niche. That’s gonna have some depth to it that you can go deep as opposed to having to go wide. An example of that would be, pardon?

Matt: Absolutely, no it’s great. Go for the example.

Patrick: Okay cool. An example for that would say it’s like you want to teach people how to do dog training. That can be great but after you get a dog training product off the ground you have 2 options and one’s to go deep and that would be to advanced dog training or maybe service dog training or something else that is still in the dog niche, where you’re gonna be selling a similar product like the 2.0 or the 202 class to your existing customers.

That would be going deep. Going wide would be where you’re now producing cat training or bird training or something like that. Every time you go into a new niche and you go wide, you need to create a new front end offer. You need to create maybe a new brand, a new website, a new check up process, you have to build a new customer base.

That is really really hard. It’s easier to build one big fan base, one big customer base and just constantly improve products. Build a relationship with those people and really become the master in your domain.

I was talking to a friend the other day and he’s interested in some different health products. He’s basically taking his time and choosing that niche because he’s like this might be the next 5 or 10 years of my life. That’s really interesting.

That’s one reason why it’s so important to do your niche research and why I like freelancing because people are really going to get some action of seeing what’s out there. Especially if they’re working with business owners and seeing what other people are doing, seeing how they’re making their money.

There’s some industries that really are only promoted through affiliate marketing. It’s like, do you really want to deal with affiliates, manage that entity which takes a lot of work and stuff like that. You really have you ask yourself those questions.

Seeing conversely, I have other friends that love affiliates and they don’t want to do what I do which is paid traffic.

Matt: I love the analogy I heard recently it says that if you want to play on the PGA tour, you’re not gonna get 3 golf lessons and then go out for the tour.

Patrick: Yeah, I’ve already tried that about brain surgery.

Matt: Exactly. I think that there’s the double edge sword of internet marketing. While there is money. I’ve traveled the world making money, you’ve traveled the world making money, while that is there. There are so many people pitching snake oil out there that people think that guys like you and I, essentially put up a couple pages and have just been traveling on that money.

Where there’s consistent day in day out months up months and years upon years of effort and grinding.

Patrick: Yeah, I paid my dues.

Matt: Like you were saying, you’re gonna be in it for 5-10 years. I think a lot of people get in thinking that they’re gonna be in for a couple of years and then just have this 10K a month, going on the outside here somewhere on the … It just really doesn’t work like that.

Patrick: That’s funny. I remember I had a partner in one of my businesses when I was getting started in the online world. We were negotiating contracts and we were anticipating having problems like how are we gonna count all our money, like maybe I’ll have a house in Venice.

It wasn’t actually like that but I mean we were just way to optimistic. This is one reason why I’m such a fan of freelancing because you don’t know what you don’t know if you dive in at the deep end and you go and buy say $10,000 of inventory but you don’t even know how to make a website or how to build a relationship with customers and build that trust and really create something that’s different and unique and worthwhile. I do want to see it. The dream is alive.

Last year, I think I took about 5 months off. Of course, several of those months I took off to do a new start up and work on a new project that we closed the doors on. Which had more to do with the personality dynamics then the actual underlying business. I’m eternally grateful for the lifestyle that I have and the world that I’ve seen and stuff like that. It does take work. It’s not as good as I imagined and it’s way harder but it’s very doable.

Matt: Absolutely. You’re in Austin right now. What brought you to Austin? I know you’re getting ready to leave and head to Denver.

Patrick: Yeah my Subaru got me to Austin. Yeah with my Colorado plates. I’ve been back in the United States for about 2 and a half months. I came down to Austin cause it’s a sweet city and wanted to check out the internet marketing scene here because there’s so many marketers.

Matt: It’s pretty ridiculous right?

Patrick: Yeah. I haven’t even tried meeting people and I’ve met loads and loads of people. People that are running really interesting businesses. People that are very smart. People that are making things happen. It’s amazing.

Matt: Yeah it really is. You’re heading back to Denver and you’re gonna do what there?

Patrick: I am I’m leave in like 12 hours.

Matt: You leave in 12 hours?

Patrick: No I’m gonna sleep in late. I’m gonna leave in 18 hours.

Matt: That’s awesome man.

Patrick: Get in at like 3 in the morning. I’m not looking forward to it.

Matt: All right, well cool man. If someone wanted to get a hold of you for consulting on the health supplements business. Do you do that at all?

Patrick: No. I don’t do that. You can’t afford me. I’m not for hire. I did this because we’re friends and I believe in what you’re building. I love meeting people and I love helping them and stuff and I’m always happy to help people and stuff like that. I’d rather just meet over a beer and help somebody get a business off the ground and stuff rather than actually hire myself out.

Matt: Awesome man. Well thanks for taking the time. I know you got a lot of packing to do and you’ve got a long night ahead of you.

Patrick: I do. I got to go on a fancy date and say my goodbyes to some people.

Matt: Spend some money.

Patrick: I think she’s paying is what she said.

Matt: Nice

Patrick: I’m gonna hold her to it.

Matt: Talk to you soon brother.

Patrick: Yeah sure thing.

Matt: Bye bye.

Kevin Milani Talks Paid Traffic Tips For Beginners

In this video Kevin Milani talks traffic. We had a great chat on a warm but cool Austin afternoon. Kevin is new to Austin and has been spreading his wealth of traffic knowledge like peanut butter all over this town.

Transcription
Matt Gerchow: We’re live here in Austin, Texas, I’ve got Kevin Milani on the line with us. How are you doing Kevin?

Kevin Milani: Hey, doing well. How are you?

Matt Gerchow: I’m great, man. I’m great. Glad to be here at your building, spending time with you. We are up on the 36th floor right now of the Bowie building. Did I pronounce that right, Kevin?

Kevin Milani: It’s either Bowie, Bowie, or Bowie.

Matt Gerchow: Yeah, exactly. One of those. It’s one of the more exclusive buildings down here in downtown Austin. Kevin has recently moved to Austin. Kevin is a traffic expert.

Probably one of the more qualified traffic experts out there on the internet right now. I just wanted to share Kevin’s Austin story with you guys and let you know a little bit about him. Kevin, where did you come from?

Kevin Milani: I grew up in Oregon, spent 10 years in New York City, and I’ve been traveling all over the country. But unlike you, I haven’t been all over the world, just all over the US.

Matt Gerchow: Well, not yet. I know you have big aspirations for travel, you and your wife. How long have you been in Austin now?

Kevin Milani: Just since November.

Matt Gerchow: Fantastic.

Kevin Milani: It’s a fantastic city for all my marketers in general.

Matt Gerchow: It really it. How has your experience been so far?

Kevin Milani: It’s been really good. I’ve just been trying to network in this town. I met a lot of great people. Trying to find some people that are my level in different areas in marketing so I can just grow my craft, especially in areas where I’d like to learn a lot more, like content and copyright and things like that.

Matt Gerchow: Sure. Where would you say your USP, or your expert level is at?

Kevin Milani: Paid traffic is exactly where I excel. All the paid traffic sources. I started off with Google, ad words display being all of those search traffic. Since, I’ve expanded to just any paid traffic source. I used to do SCL, but I don’t do that any more. I don’t do social or anything else. I’m very, very specialized.

Matt Gerchow: I’m outside at the pool right now. See if I can do a little glimpse of it here at the back end as I find a place to balance the phone there. You’ve been here in Austin a little while, you’re really good at paid traffic and social media traffic.

A lot of the people watching this are kind of just getting started in marketing. What are some of the things you would tell someone that’s got a website up now and they’re looking to get traffic [inaudible 00:03:03] to it in some fashion.

Kevin Milani: Probably the easiest thing for anyone who is just starting is to start with some of the newer traffic platforms or some of the less expensive platforms where you can get a win on much lower budgets. Facebook is one of those.

Yahoo Gemini can be really good. Bing ads is always really good for someone who is trying to learn search. I’d stay away from more mature platforms like ad words especially because it’s extremely hard to get that one right unless you have huge budgets and a lot of expertise.

Matt Gerchow: Absolutely. I totally agree. Look at what we’re dong here with Blab. Blab’s going to have plenty of interesting traffic coming on. I’ve had to block 2 people from joining this call before I locked the seat down.

It’s always when you’re on the new platform that there’s an opportunity to actually have a win, where a lot of times if you try to go after Google ad words, right out of the gate, you’re going to get your ass handed to you.

Matt Gerchow: And end up with some big traffic bills and probably not even a winning campaign.

Kevin Milani: A piece of advice that my uncle gave me when I first started digital traffic 10 years ago was to really focus in on something, become really good at something. I decided to become really good at ad words and paid search.

Now a days, if you look around the landscape, you have Pinterest ads, you have Twitter ads, you have some of these newer ad platforms that are reasonably priced and you can really go out there and learn how to become the best of the best at those platforms and carve out a little niche for yourself.

Once you’ve done that and you can get bigger clients, it’s actually a good way to get in with any client almost. There’s a ton of potential clients out there that don’t run on those platforms and don’t have anybody who knows how to run those platforms.omega constellation automatic replica audemars piguet royal oak jumbo replica

You can get your foot in the door and after that you can start to pick up some more platforms. It’s a good way to get your feet wet and start doing some online advertising.

Of course, if you have your own business and you’re doing it for yourself, that can work too. I find that a lot of these platforms get to be so difficult so the people that do it themselves find that rather than pairing it out, they’re doing themselves a big disservice.

Matt Gerchow: It can actually become your full time job just focusing on traffic instead of actually worrying about your business.

Kevin Milani: Not doing as well as it could be done. We regularly see clients come in, and you know, you’re getting a 300% improvement, 500% improvement over a year.

Matt Gerchow: What happens when someone comes to you, initially you’ll spend some time auditing their campaigns if they already exist. What are some of the things you might do for someone right off the bat in order to get them headed in the right direction?

Kevin Milani: Basically, with really quick improvements, I just look to cut waste. First things is just look at all the reporting and all the analytics and find out what types of things are not converting or not giving us sales and let’s try to cut some of that stuff out. Then, pull those out of the campaigns.

Then, look at the places where you are doing well and say, “Let’s try to get more of this. If something’s doing great, how can I get more of that?” The combination of those 2 things is a really good starting point. That’s usually the first step I take when I take over campaigns, just optimizing or improving what’s already there.

Then, there’s a whole other piece, which is way more complicated building that whole new architecture.

Matt Gerchow: You’ve also mentioned to me before, when companies have come to you, they’ve been targeting certain cities across the US, and you’ll actually go ahead and target the entire nation, but do some plus and minuses on the traffic to get still save them money.cartier gold tank replica best replica watch site review

Kevin Milani: Yeah, we do a lot of geography and that’s been extremely powerful for us, is to just utilize geography as a differentiator. You’ll find [inaudible 00:07:22] about geography in campaigns. If you bid up the places that are working well and bid down the places that aren’t working so well, you can end up with some pretty big improvements in your campaigns just based on that.

The same with day parting. With day parting, you can get pretty big improvements cutting out the parts of the day that don’t convert, which is usually in the middle of the night. Well, it depends on the category. Some categories are great in the middle of the night, like the insomnia drugs.

Matt Gerchow: Yeah like insomniac. Fantastic. Cool, man. You’ve been here in Austin for a while, why Austin? Why did you come here?

Kevin Milani: Basically, the agency I work for is headquartered here.

Matt Gerchow: What agency is that?

Kevin Milani: MQ&C Digital. They’ve been here 25 years. It began as a traditional regular TV agency, and I had my own agency for 8 years. They bought me out and brought me in house to their larger traditional agency. We formed MQ&C Digital.

Matt Gerchow: I had lunch with your friend Ben a couple of weeks ago. Ben’s a dinosaur in this industry. He knows everybody. Much like you know everybody, but he knows everybody.

Kevin Milani: Yeah, I know nothing.

Matt Gerchow: He goes back more like Ogilvy and Chiat Day

Kevin Milani: Yeah, he got connected with all the internet marketers back in the ’90’s, back when they first started and he’s been around ever since. I didn’t get in to the marketing game until 2006, and for 10 years before that I was in New York City doing traditional marketing think tank. I was more of the Madison Avenue type.

Matt Gerchow: Fantastic. That’s about all I’ve got for today. Thank you very much for taking the time out of your busy schedule. I know we’ve been trying to get this scheduled for a while and we were finally able to get together. Maybe we’ll take a dip in the pool here for a minute.how much is rolex watch replica icelink watch replica

Just going to get back to some of this Austin sunshine. It’s Friday afternoon, traffic’s gridlocked. I can’t think of a better place to be than in town right now.

Kevin Milani: It’s awesome. South x Southwest is going to be here any day now.

Matt Gerchow: I’m looking forward to it.

Kevin Milani: Cool, talk to you soon.

Matt Gerchow: Talk to you soon. Bye.

If someone wants to get in touch with Kevin Milani you can find him here… http://www.mq-c.com