You can use FREE tools that offer cutting edge views into:
Audience Demographics – These are your customers, the people you serve and provide value too. The tools available in the Facebook Audience tool let you know what your audience want’s in their core – like what they value in life, frustrations, fears.
Traffic – What if in the future we could see where all of the various companies in your niche were getting their customers.
Wait. The future is Now! We can see where competitor’s websites are getting traffic.
Websites/Sales Funnels – It’s easy to discover the sales copy, email optins forms and products that is selling in your niche.
Advertisements/Email Auto Responders and Marketing Materials – Find what your audience responds to and get a head start on your copy and advertising materials
Customer Avatar –
• Identify your Hard Core Customer – Ideal, has everything you want. The perfect customer won’t exist all in one, but most will have some of these traits.
• Customer Buys from you again and again
• You like interacting with them and enjoy helping them.
Demographic analysis can cover whole societies, or groups defined by criteria such as age, sex, education, nationality, religion and ethnicity, location.
Psychographic anaysis includes such as personality, values, opinions, attitudes, interests, and lifestyles, brands, politics, names, lingo, diet, vacation spots, dreams and desires
Customer Avatar Example:
Single or in a relationship but her own own person
In a helping profession such as teaching, nursing, social work
Loves dogs. The are her family.
Wants to lose about 15 to 30 lbs.
Has been trying to lose weight all her life
Tired of yo-yo dieting or gimmicks, but isn’t sure what works anymore!
Not being at ideal weight and body composition
Natural born leader, driven by challenges.
Hobbies are reading, writing, travel
Needs to learn how to relax and have fun
Loves to help
More Data –
Customer avatars aren’t the only thing we can get from Market Research. It’s also a place to gather Traffic Sources, Sales Copy, Photos, Marketing Material, Email, Product ideas and More.
1. Research Shortcut –
Do You Have an Email List?
If so, hot-dang. Facebook, Towerdata will allow you to upload the email list and give you demographic information on the list. Not only demographic, but other details like interests, purchasing behavior and more.
If you upload a list like this, Facebook and Google can also find similar audiences and market to people who match the profile of the list you uploaded.
Pretty amazing huh? Just export your email list onto a .csv file, which can be done through Microsoft Excel.
Then, you can upload into Facebook, etc. then voila, you have some nice data to work with.
Get Ready to Research
To start, you want to have your main Keyword ready. That helps with all of the tools we will be using.
These data tools will allow you to enter keywords and websites url’s to source reports.
2. Keywords for Market Research
• You need at least one keyword to start market research
• These are the terms your market/niche uses online.
• Get Keywords from Google Search. Use Adwords, Nichebuilder, SEM Rush – More in depth analysis.
Prepare to Document your finding – Links, photos, ads, funnels, pricing, products, new keywords, social media, authority figures.
Engage while You Go – Sign up for newsletters, social media pages, freebies to get email copy, upsell products, etc.
3. Google Search
Google’s basic search is how many tools gather data for niches.
A simple Google Search with your keyword will tell you Market Terminology, Sub-Niches, PPC, SEO Competition, Ad Copy, Sales Funnels, Competitor sited sand more. In Google, paid ads can be the top 3 results on the page, and the results on the right hand side of the page.
Action Step –
1. Open up Google Search and type in the keyword you want to research.
2. Is there PPC(paid ads) and SEO? – Look at the top paid and top organic search results.
3. Click through the sites that look interesting, and copy the site’s urls.
4. Also, note the ad copy, headlines, landing page ideas, products, etc.
In Google, paid ads can be the top 3 results on the page, and the results on the right hand side of the page.
The Google Keyword Tool is Part of Adwords. It gives great insights on keywords, competition and trends…what people are searching for.
Here, we can find areas of high demand(search volume) and low supply(products and good information)
1. Enter a similar site or keywords to gather Intelligence.
2. Look at the trends
3. Ad Group Ideas – Are related groups of keywords that your market uses. Here you can discover great ideas for content, lead magnet, other products, joint ventures
4. Notate Market Semantics and Additional Keywords – find golden nuggets demonstrating interest.
5. Nichebuilder Keyword Tool
This market research tool Combines features of Google search and Adwords and is an efficient way to research. It shows detail PPC and SEO Competition, Easy Navigation. It also has domain analysis.
This is one of my favorite research tools. It helps you discover traffic sources, keywords, and similar websites to analyze.
1. Go to similarweb.com
2. Type in a main competitor or website for your Niche.
*Some site’s won’t have enough traffic to analyze.
3. Scroll Through and notate keywords, main traffic sources and similar websites.
4. Analyze similar websites looking for patterns, ad space.
8. Forums –
Research forums on your topic to find common pain points, product recommendations or improvements, and authority figures. The are great places to interact with your customers and research problems.
1. Search in google: “forum” + “keywords”
2. Note Ads, popular threads(you can make blog posts with the information gleaned from these), product suggestions, unsolved issues.
3. Also use corporate social media comments to find out where customer’s needs aren’t being met(opportunity).
Blogs are a great place to get the temperature of your market.
1. Do a search in google for: “Blog” + “keyword”
2. Note the mosts shared and commented blog articles. Read through the comments and get ad copy, language, problems and solutions(product ideas).
10. Amazon Best Sellers
Amazon in General shows what people are buying in a particular niche. The amount of reviews on a product gives an idea of its popularity.
Specifically, I’m interested in books to determine what type of information people are interested in. Also, I can tell what copy(headlines, bullet points) people are responding to.
1. Go to amazon.com
2. Select Books
3. Do a Keyword Search
4. Select Best Sellers
5. Sort down to lowest relevant category.
6. Analyze these books – Use “Look Inside” Feature
What are the most Popular Books:
– Reviews – Positive Reviews? What are they missing or can do better!
– Headlines/Ad Copy and Benefit Statements
– What your market is responding to. Remember 4hr workweek title copy test.(the author determined the book title using the most clicked headlines from a ppc campaign).
Well if you aren’t completely stoked and inspired by the information and ideas you have discovered, then keep at researching.
Once you get some useful data, you can start to build your website and marketing material.
You should now know:
What type of posts to write
Keywords to use
Most popular and viral topics in your niche
What freebies to use to solicit for emails
Which pricing and products to use
Are there any other tools that you like? Please share below.
Trump started blogging for his campaign
Obama blogged for free health care and gay rights
…and the Pope was blogging his memoirs
They would all have been better off using NicheBuilder to do keyword research, build their WordPress blogs and use the content authors within Nichebuilder…
Okay, you see here, this is what “newsjacking” is all about.
NewsJacking is a way of getting into the press on the back of another story.
You relate the most current breaking news “somehow” to your product or service…
News Jacking is the art up injecting your ideas into a breaking
When a new story comes out it usually breaks like this…
When news stories break, they follow a bell curve…
In the beginning they are hot and fresh. That’s when they break. This is exactly when you want to inject your twist on the breaking news…in the beginning
Your goal is to actually become part of the story in some way, although this is not always possible.
For example, when the iPhone 6 was released, Nokia was quick to act and released this picture…
They did that and it was re-tweeted 29,000 times.
Another example is the current very early presidential campaigning that is going on. In order for candidates to get any media attention, they are relating themselves in some way to the Trump candidacy.
Here’s why I disagree with Trump… Here’s where I think he has valid points… Here’s why Trump shouldn’t be President…
This is a win-win situation because it gives the reporters and journalists something they can sell, namely, more about Trump! It also gives the other candidates what they want…TV time!
Okay, so now let’s bring this home to your business…
How can you use newsjacking to grow your marketshare?
When news hits you want to make sure to post within a few hours but at the latest within the next few days.
The sooner the better because all of the big reporters are looking for interesting twists to comment on to make their stories seem more compelling as well…
So here is a step by step plan for doing a quick NewsJack…
Step 1. Setup a google alert for breaking news Step 2. Do keyword research for the main keywords in the story Step 3. Setup a new alert for that particular story Step 4. Do a video commentary as quickly as possible and get it onto YouTube. Step 5. Fact check your information. Make sure it’s not a TheOnion.com (fake) story. Step 6. Go to BuzzSumo and find out who’s sharing related stories. Then send them your video link.
Okay, so there you have it. A recipe for a successful NewsJack.
You’ve probably been pitched such garbage from internet marketers claiming this formula and that formula are the guaranteed path to success…and it’s funny because by law today you are entitled to your money back, but not entitled to success.
Let’s face it, wordpress wouldn’t be anywhere near as attractive as an all around, bad ass lead and sale generating platform without it’s Plugins.
At the time of this article, there are 39,695 Free plugin downloads for the WordPress open source CMS.
Plugins and their tireless developers have helped wordpress move beyond a simple blogging CMS, to create high end marketing websites with full functionality.
If you want your website to do anything imaginable…from running a raffle to downloading data into quickbooks, developers have likely coded a solution as a WordPress Plugin.
Many WordPress Themes now come pre-programmed with some of the top plugin features.
So the WordPress themes are advancing with the plugins!
It’s become a symbiotic monster of success because:
Traffic Loves WordPress
Wordpress can do Anything
*If it can’t, make a plugin that will…
That’s what companies like Nichebuilder do. Once wordpress functions are dreamt up, the team will make bring that concept to life.
If Nichebuilder wants some crazy marketing link coaking do-hickey, they just make it up(see linktrust)
The moment a plugin is made, and a new function of wordpress born.
So, now you see what’s possible in the big picture.
To start with a great foundation of plugins for a marketing website, first consider adding these
5 Key Functions or Plugins For Your WordPress Blog:
1. Contact Forms
Let’s get something straight right now. WordPress won’t work for lead generation and sales without contact forms. You need that sidebar or end of post widget, which will allow people to contact you with ease and submit their information.
Nichebuilder hosting has a contact form built in. People who aren’t on Nichebuilder hosting will require Contact Form 7
Make sure to keep this plugin up to date if you use it…1 Million+ installs…the hackers are after it.
Contact Form 7 allows you to use shortcode to insert a contact form after any blog post, page, footer or widget…
See the power?
2. On Page SEO
Once you build a website, you will need traffic. Organic traffic can come, but rarely by chance.
You need to do On page or on site SEO, optimizing your pages for search engines and visitors.
Done right, you can rank your WordPress Site with On Page SEO alone.
To save you from doing a bunch of coding, Plugins like Yoast and All In One SEO assist you in building your on page SEO architecture, with easy to fill fields and really helpful tools.
Some of these tools allow you to select which photos and text are shared when visitors share your link in social media, like the Facebook.
Additionally, they help you with your meta tags, analyze your keyword use, furnish xml sitemaps and robots.txt.
SEO plugins Save Time and help you Rank.
3. Social Sharing Buttons
These convenient and slick buttons help create automatic and natural backlinks to your site.
These buttons help your site’s visitors share your posts, pages, photos and homepage.
That helps your visitors are make backlinks for you, which is great for SEO and also free, organic traffic from social media.
*I recommend having a share bar at the top and bottom of the content on each post, so before and after content…that gives people a chance to share your story if they get distracted and don’t read to the bottom.
WordPress is prone to hacks. From outdated plugins and themes to login attacks, Alot of wordpress sites get hacked and then robots take over the server, sending out all those Viagra and Nigerian prince emails.
Or whatever they want to use your server for.
Don’t let that happen.
Server security is one level, and wordpress security is another. There are a few plugins that allow you to monitor logins, site changes, protect against attacks and receive alerts regarding outdated plugins.
Wordfence is one of the most popular and easy to use out there. It has the main functions you need to monitor security, and protect against certain attacks.
Want to turn your WordPress Blog into an Online Store?
WordPress is the prime meeting point of content and commerce. Never has it been so easy to surround your products and services with useful content. Content which is the driving force of traffic, and is what ultimately brings people online, information.
Having your products strategically positioned around useful and entertaining blog posts, provides those results in advance…and the content is a traffic magnet.
The absolute hot, hot commerce plugin for wordpress is Woocommerce. It will turn your blog into an online store Today.
Much more than a Shopping Cart, Woocommerce is product and payment management.
It’s function and flexibility beats Shopify and Magento, hands down.
So, that’s just a taste, the most critical functions or plugins you need to add to stock wordpress or at least investigate.
There are loads more, you can access right from within the wordpress editor, on wordpress.org, or the plugin developer pages.
The best place to search for new plugins is by keyword from the wordpress editor.
With the search results, you’ll get instant ratings, and be able to install the plugin right from the editor.
And if you don’t find that perfect function that you absolutely need your website to have, then have someone make a Plugin For That!
You can find plugin developers on locally on Craigslist or Internationally Upwork.
Content Aggregation – How to Cure your Content Ills
Your audience and Google loves great, informative and fun content.
Marketer’s know content is what feeds their audience as well as the SERPs.
It can be time consuming, agonizing and expensive to pound out useful content from scratch.
So, many top marketing firms use content aggregation or curation.
You to can create extremely useful content by cutting and pasting, and curating your own content in the form of discussions, blogs, wiki’s, ebooks, emails, anywhere you can code.
On one extreme, content aggregation can be automated where content is scooped up by a robot and automatically published to your site or blog. Bots will aggregate or collect data from preset keywords or other targeting options, then republish on your website.
That type of content aggregation is not very valuable to most audiences and website visitors viewers. If too much work to find the information they are looking for, they will leave your site promptly.
On the other end of content aggregation is a process called content curation.
In it’s simplest form, it’s social bookmarking…like a facebook page where someone collects and posts links about a particular topic…like Paleo Diets.
A more marketable and controlled approach would be to build a resource page with your curated content.
Curated content has been touched by hand, more so assembled with intent.
This intent can be to make people laugh, inform/educate, entertain…whatever you do, make it about your audience.
Facebook does an amazing job at curating content, actually you do it for them.
The links are from different websites, all supporting a Paleo lifestyle/diet.
Some of the content is original thanks to Facebook.
Facebook hosts the content curation and stimulates engagement on the curated facebook page.
So, Facebook sends traffic, allows hosting, and facilitates comments and clicks for the curated/aggregated page.
That’s some great content curation happening on Facebook, which is basically social bookmarking on steroids.
What’s even better than curating content on facebook, is curating content on your own website. You can architect your own value on a page that’s all yours, where you have the control.
That can easily be done on WordPress Blogs.
On your own WordPress Blog, you can curate content, links, photos videos from around the web. Tracking, offering products or lead magnets and retargeting features open up when you curate content on your own website.
This is especially important when you have an email list, as you can then drive traffic to curated posts on your blog that your list will love.
That’s the goal.
Curating content is a way to efficiently provide value for your list and also cold traffic from your market.
Here is a demonstration of content curation:
5 Keys to Content Aggregation/Curation
1. Quality and Value
As a content curator, you are marketing yourself as a supplier of good information: a funnel that filters out the crap and promotes the gems. The more people can count on you and the quality of your content sharing, the more they will eventually support you, share and click on your links, and recommend you to others. Quality is a differentiator as a curator. Content Curation – 5 Ways to Succeed
Yes, you want to share good information…the best stuff. If you sift through the less useful and less relative info online, and collect and present the most useful and entertaining content to your niche, that’s a big service.
In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes, and then publishing that information. A Beginner’s Guide to Content Creation
This brings BIG Value to people. We’ve all been up late at night pouring through forums and videos to find key information. If you collect your best research and offer that to your Audience, that should really help them right?
So, like Pinterest Boards, Organize useful information…almost as a professor would for a class. This is cut and paste…pretty simple bookmarking here.
…a content curator continually seeks, makes sense of, and shares the best and most relevant content on a particular topic online.” Content Curation 101
Know your audience, and give them similar content around on theme.
See what people are sharing on social media and make it better. For example if the most shared post on the Paleo Facebook page was something about dessert recipes, then use that intel to know that’s the exact kind of information people are looking for on social media, and is exactly what you are going to improve and write about.
If there’s a viral post that has 12 Paleo Chocolate Deserts, organize content around 50 Paleo Desert Recipes.
Get my drift? Maybe you can organize the 10 Best Paleo Desert Videos onto a blog post, make comments or just add the videos. Always think of adding more value!
Once you’ve gathered your fresh content, and deemed it worthy to republish on your social sites, the next step is ‘the attention grabber.’ Read the post thoroughly and create short updates that introduce the content to your community. Say something interesting and create a really great headline for each post. Never publish content without your own input or insight! Content Curation Vs Content Aggregation
Putting some effort into a good headline will pay dividends. You can start by molding your headline into one of the following formats:
Ask a Question – Example: Are there such thing as Paleo Desserts?
Add Numbers – 10 Paleo Diets in 3 Minutes or Less
Emotional Words/Adjectives: Fresh Recipes to Boost your Paleo Pride
Gain: Save Time with Paleo Meals
Prevent Loss: Don’t Eat Paleo Trash, Good Recipes Here
– Another demonstration of Content Curation/Aggregation:
Top Photos/Infographics Demonstrating Content Curation
With some careful architecting, Youtube videos are still able to rank in Google. See, the Google algorithm gives extra favor to Youtube Videos. Youtube also boasts the most amount of registered users of any social network…and the competition is limited because:
You Need a Video!
But that’s easy because it’s Youtube.
There’s no need to make a “Super Bowl” quality video. Home made videos crush it on Youtube, it’s not so much about the camera…it’s the content…deliver something of value in your video, make sure the audio is good, optimize your video and youtube will help you build a free traffic source
Making useful and entertaining content of the video is up to you. Youtube and its viewers favor Tutorials(like how to videos), Action(sports), and Funny(dog/blooper videos).
Once you have a video that will provide entertainment or inform your niche, it’s time to get your Youtube video to rank and have Google promote your video for Free.
How? By adding your keywords in the right places.
Know your Keywords. You can find your keywords with a keyword tool like Nichebuilder, or Google.
Once you know your keywords, you can reverse engineer some of the ranking videos for free! No special software required.
Just type one of your keywords into google search. See how they are ranking, and what keywords are highlighted in the search results.
Notice where the keywords are on each line of the search results.
Then, click on the video and look at the description and video.
In the description, also note what they are using for long tail keywords, outbound links and other ranking factors.
Then right click to see the tags or keywords that were added to the video ash shown below.
Scan through the code to find the <meta name=…> tag.
After these fun and informative spy activities, you’ll want to take the intelligence you have gathered and now it’s time to upload and optimize your video.
Prime places for Keywords in Youtube are:
Google+ Page(you need one to have a youtube page)
Start with optimizing your channel. Make a niche channel around your subject. Then add your keywords to the channel title, channel url, channel tags, and Channel Art filename.
Then add your keywords to the filename of your video..save before you upload to Youtube!
Then you want your keywords in the first two lines of your description and in the title 2x. The title should have keywords, but no keyword stuffing. You need to entice real viewers to click to get engagement points.
Want ways to even boost your rankings further?
Add a subscribe watermark to your videos. When people subscribe to your channel, it sends useful engagement signals to Google’s algorithm tells Google that people are watching your video.
With Google’s ever changing Search Algorithm, It’s one of the most controversial and exiting fields of Internet Marketing. Floods of people have been repeatedly frustrated by google’s algorithm updates which have squashed tactic after tactic meant to game the system.
What if we stop trying to game the system and give Google what it wants?
I’ll tell you from experience, when you work with Google and other sites around the web, it opens the door to long lasting page #1 results.
SEO Concepts – Pagerank, Backlinks, Relevance, other Internal SERPs you can rig.
Requirements – Website/On Page SEO, Keywords
What Not to Do – Spammy link Practices, outsourcing SEO, Software
7 SEO Strategies That Work in 2015 – Link Profiling, Web 2.0 Properties, Blog Commenting, Articles, Broken Backlinks, Link Trading, PBNs
Now, to get page #1 results, you must have an understanding of basic SEO concepts like pagerank, backlinks and relevance.
Then later we’ll cover the requirements for SEO and go into detail on what will waste your money and get your website banned by Google.
And last but not least, we will give you 7 SEO strategies that are Google Friendly. Most of them are so natural and useful to people, they will never be marked as spam. You are going learn how to strategically place and build useful backlinks links to related content on your website.
Oh, and one last thing, Google has close to 70% of the search volume while Yahoo and Bing Squabble over the other 30%.
Pagerank(PR) – What Google see’s as your page’s value. Determined by backlinks from other valuable pages. PR can be passed through “do follow” backlinks. PR of 1- 10. Google and Twitter a 10
Relevance – Links from irrelevant sites are useless. Find relevant sites to link from or make your own. Relevance in Keywords.
Backlinks – 60% of Ranking Score, Choose good Neighborhoods and funnel that PR.
Easy Raking on Internal SERPs – Internal search engines, like those on Facebook, Linkedin, Amazon, Youtube can still be manipulated as they don’t have the powerful algorithm of Google Search.
Ok so let’s dive into SEO Concepts and talk about Page Rank
PageRank is what Google uses to determine the importance of a web page. Google calculates pagerank based on things like the number and quality of links leading to that page. Pages with higher PageRank are more likely to appear at the top of Google search results.
According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.
See this visual example of pagerank. Site’s B and A are benefiting from 2nd and 3rd degree links downstream. Site C passes the linkjuice from the “D” sites and helps rank the B site. Eventually all that link juice from the D,C, and B site is passed to the A site.
So, understanding how PR works will guide you to building more powerful links.
It’s best get links from higher page authority sites, because they have lots of link juice that will pass right through to your site via Backlink.
A Quick note about PR. Google updates their pagerank internally quite frequently, but Page rank is only updated publically every 6 months or so. So page can appear to have a PR of Zero, but Google internally has a different Pagerank.
Also, There are tools which you can add to your browser that quickly measure the pagerank and other key metrics of the page that you are on.
Next up is Relevance.
Relevance is of prime importance when doing seo. Ask yourself whenever building a backink before posting each link is, Is this relevant.
And, if you can’t find enough high quality relative pages to work with, then you build your own high quality sites and pages to link from. More on that later.
Next up is Backlinks . A majority of your SEO score is determined by your backlinks. Some 60% of ranking score by Google is determined by backlinks. And it’s not just quantity of backlinks anymore, it’s quality.
Remember different types of backlinks carry different weights with google. A link from a highly relavant, high PR site, will bring you great link juice, but a couple hundred links from bad neighborhoods bring no juice, and could also get your site deranked.
Links built in repetitive, unnatural ways are discovered by the search engines and the website those links were pointing at is discredited, or worse triggers a 2 year de-index. This de-indexing can be done by a computer, or a manual review by a person if your link building triggers an alarm or you are reported for a “link building scheme.”
It’s not as easy to game the system, as it was prior to 2011. Using a computer software to make links, or paying someone on Fiverr to use linkbuilding software is a waste of money.
Even hand done seo is figured out by google when repetition is involved. For instance, if all of your backlinks had a hypertext of the same keyword, or even your company or product name, the links would be given less credit. Google is always sniffing out un-natural link building.
And what about Internal search engines. Did you know they are not as snobby as google. It’s true you can rig them with keyword stuffing and some old school seo tactics. Linked in, Youtube and Amazon are examples. You can rank on these SERPs much easier than Google Search. We address SEO for these site like Youtube, Facebook and others in their individual trainings.
So, are you on board with doing SEO the right Way? Join us who have moved on from of spending months on black and gray hat linkbuilding strategies, only to have that work erased overnight with the latest algorithm update from google. You’re just not getting any long term ROI from your labor by systematically trying to fool google.
Allright, here are the requirements to get started doing SEO the Right way.
Onpage SEO – Comes first, before link building
-KW rich Text, titles and markups
-Linking out to relevant content
-Great Navigation and Structure
KeyWords – Get a list of keywords you want to rank for. Look for high impressions and low competition. Use Nichebuilder’s Keyword Tool and competitors on-page markups.
First, you’ll need a high functioning website that has been optimized for proper ranking. Do this before any off page SEO begins.
On Page SEO practices include using keyword rich text at proper keyword density, title and description markups, having great navigation, external and internal linking, load time and more.
Having a well optimized website for both search engines and visitors is critical for ranking.
Also, you’ll need that keyword list handy, the one you used for optimizing your website. If you don’t have one yet, that’s ok, you can optimize a website after it’s built. Use a keyword tool like Nichebuilder’s to find your markets keywords.
You can source additional keywords by looking up the top ranked competitors, and pulling keywords they are using in their On Page SEO Markup.
And, For the off page seo, you’ll use be using these keywords when searching out places for backlinks and of course, you will use diverse strings of these keywords in the hypertext of your backlinks.
What Not To Do
– SPAMMY LINK PRACTICES
– Links with optimized anchor text in articles or press releases distributed on other sites.
– Over Optimized Anchor Text Anywhere.
– Large-scale article marketing or guest posting campaigns. Spammy Blog Posting
– Automated Software – Automated linkbuilding is detected and squashed by google.
– Low-quality directory or bookmark site links – Don’t add your links to useless pages of links.
– Widely distributed links in the footers or templates of various sites
– Forum comments with optimized links in the post or signature.
As you may have gathered, SEO is also an exercise in what not to do.
Before we dive into the 7 strategies to rank your website, you need to know how to avoid wasting a lot of money or worse, getting your website sandboxed by Google
Here’s what not to do to save money and avoid de-indexing:
Spammy Link Practices will always damage your rankings. – Google calls spammy links, “link schemes” and considers the following practices spammy:
Links with optimized anchor text in articles or press releases distributed on other sites. Over optimizing your anchor text will kill links from even the best sites. Also, Press Releases – have ben devalued by google completely. Even the seo people on odesk will tell you that.
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links. Put your articles on your blog. Market them with linkbuilding, Ezine, Forbes Maybe – Good Quality content is best on your own blog.
Using automated programs or services to create backlinks. So, that $97 SEO software ranking software really won’t work for SEO. It won’t work even if you pay someone from Fiverr, $5 to run the linkbuilding software for you. You have to realize that SEO software was designed to trick Google’s algorithm, which is written by some of the top computer ranking computer professors in the world, you know the guys who write the computer science textbooks. So, when trying to trick these geniuses algorithim with $97 software, plan on having a “learning”, or should I say “schooling experience” as Google protects it’s Brand by deranking your site.
Low-quality directory or bookmark site links – Bookmarking sites that are pages of links are a waste of time. Adding your link to a directory that only contains links and of no real value will not help your Rankings. Backlinks from bookmarking sites can help your rankigs when links are surrounded by rich content of text, photos, videos, etc.
Widely distributed links in the footers or templates of various sites
Forum comments with optimized links in the post or signature. This forum one is interesting, It talking about repetitive hypertext in your signatures.
Ok, now that you have been given fair warning about spammy seo practices, let’s focus on the positive, and really hone on what is going to rank your site and pages to #1.
Here’s What To Do to Rank:
Competitor Link Profiling
Strategy: Analyze Backlink Profiles of Competitors Sites
Benefits: See what links google views as important, Easy to do.
See what’s working for your competitors – Find their link profile –
Rind high ranking sites for your keywords
Look at their link profile with a program like ahrefs.com
Go get those same backlinks.
What you do here is grab the same backlinks as a high ranking competitor.
If a website is ranking high in google with your keywords, why not copy what they are doing? Services like Ahrefs will allow you to see what high quality backlinks any website has going to it.
It’s no secret what backlinks google is using to rank sites. This is the low hanging fruit people. All you need to do is run a google search query for your keywords, then find the top 3 sites and run link profiles on them.
Record the Websites where their quality backlinks are coming from, then go build links on same or similar pages.
Strategy: Build High Quality Web 2.0 Pages – High PR Websites that allow you to make a page on their site. These are Social Sites.
Benefits: Rank individually, Easy to do, 100s to choose from, some pass PR, Helps find your Market, run ads later.
Make content rich and engaging Web 2.0 Pages. Use Keywords.
Facebook, Yotube, Google+, Twitter, Linkedin, Pinterest at minimum
Some Web 2.0 Funnel PR Externally. DOFOLLOW links. Juicey links!
Some Web 2.0 Funnel PR Internally Only. NOFOLLOW links. Still Good!
Engage Socially on your Web 2.0
Test Market and Run Ads
Web 2.0s are high ranking social websites that allow you to stake a claim on their domain. Facebook, Pinterest, Yahoo Business Profiles and many other websites allow you to create pages on their sites.
There are so many blogs, wikis and social media sites to make high quality pages, funnel PR and get a juicy, relevant backlink from. In a sense, claiming page on Web2.0 sites allows us to stake a claim on other domains, and point links back to our website.
You make these links Relevant by adding keyword rich and useful content to our off-site pages. We can even funnel PR from some of these Web 2.0 sites, but at the very least, we are building relevant backlinks and engaging with our market.
The key web 2.0 properties to establish are:
A special note on Google+. There are many SEO benefits to having a verified and robust google + page. It is google after all. If a local business, Verify your business’s physical address with Google+ and get Big SEO Value. Use your keywords in the page title and Build a Google+ Business page with keyword rich media. Also, be sure to fill these pages with backlinks to various content on your website.
And, once you do add enough engaging content on any of your web 2.0 pages, those pages will rank themselves for your keywords. In fact, your web 2.0 pages can dominate the entire first page of the google search results.
So, be sure post relevant, useful and entertaining content for your audience. That drives quality traffic to your website which scores you SEO points, and also encourages natural backlinking from social sharing and engagement.
Some web 2.0’s allow you to pull internal pagerank and that will funnel that PR through to your website. Facebook, Youtube and many of the big players don’t pass PageRank, but other sites like behance.net and bigtent.com, freeimages.com and many more have DoFollow links.
To take advantage of this, you just have to find related web 2.0’s with do follow links, then make related pages on those sites and then engage with members. That pulls internal pagerank from their pages. And if you smartly follow and interact with the members that have the highest PR Profiles, then you funnel their pagerank back to your website.
The sites like youtube that don’t pass pagerank externally, still pass it internally. That means you can engage socially on these sites to help your web 2.0 pages rank in google. For example, On youtube, you can help rank your videos by commenting on other high PR channels. Your comments make an internal link and funnel PR from Channel to channel.
Want an easy place to start, Stake your claim on your favorite social media site. Come one, You know you have one…FB, Pinterest, Instagram…where do you hang out, or better yet where does your market hang out?
Go there and study the most popular pages in your niche. Make note of the most popular and engaging content on that page. Then, make your own page using the key elements from the successful pages.
Now you will have a valuable web 2.0 link, possibly passing pagerank, you will have a channel right into your market. If you develop popular pages on Web 2.0’s that allow ads like facebook and twitter, you will be able to run and test payperc-lick ads to your market, and also expand your market with the advanced targeting tools.
High Quality Articles
Strategy: Use High Quality Articles On Your Site and Other High PR Sites
Benefits: Rank Well on SERPS, Stimulates Organic Backlinks
Write 1000 Word Keyword Rich articles that are useful.
Take from top ranking articles and make better.
Use Catchy, Keyword Rich Headlines
Post on your website
Guest Blogging – Write a 1000 Word Article and post it on another High PR site within your Niche
Content is still king, and if you have the best content, you’ll get links naturally. You need to add fresh, quality, keyword rich content to your website on a regular basis. This not only facilitates organic linking, it naturally diversifies your link portfolio. It’s best to have backlinks to an array of pages on your site.
Here is a Content Marketing Strategy for you – Take the top ranking articles in your niche or your competitors top blog posts, rewrite them and and make them better.
Make a catchier title and headline using similar keywords, then post them to your blog. This will be link-bait for viral sharing, and also provide google exactly what it wants to rank for a particular keyword. I really don’t see the value in posting article sites, especially when using the Web 2.0 Tactic.
Want another tip to get a juicy relevant link from your niche? Try Guest Blogging. First you find high quality related blogs. You can do this by simply typing your keyword along with the word blog in Google Search.
Research the blogs and find one you can offer a useful article for their audience, in exchange for a link in your profile at the end of the article.
Strategy: Post useful comments on Non-spammy Relative Blogs
Benefits: Easy to Do, Free Traffic
Search out related blogs with open comments – search parameters:
Type in Google: inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”
Read the article and make a comment that addresses something specific in the article, or offer some additional useful advice.
Include your link to more helpful content on your site.
Login is ok, put your backlink in Profile like Disqus
Not only will this help ranking, you’ll receive organic traffic as well.
You’ll want to put comments on high quality and relative blogs. Quality comments does not mean leaving comments like “nice blog” with a backlink. You’ll want to respond directly to the blog post you are commenting on, and add some helpful information.
One strategy to get comments on high traffic blogs is to search the top ranking blogs with your keywords and make comments there. Some blogs don’t allow you to add links in the text, but you can have a fat backlink in your commenting profiles, like Disqus. Make sure you change the hypertext and links when running multiple blog comments.
Strategy: Trade backlinks with any remotely related websites
Benefits: Easy To do, Can get high quality links, Informs others on SEO
Contact remotely Related Websites, Non-competitive. Help them too.
Check with friends, family other high profile folks on Social Media
A lot of people ignore this one, I think because it is so easy. One of the quickest ways to get relevant, quality backlinks is to ask.
Ideal sites are those that contain your keywords and are not competitors.
When approaching websites like this it’s best to explain how a link trade would help both of your SEO. Present yourself as careful and selective in your linkbuilding.
Explain that you can have a mutually beneficial relationship for ranking ranking.
Think of all possibilities here, Other relevant folks in your space, friends, families sites…every legitimate backlink counts.
Remember, Change up your link! Don’t use the same backlinks and hypertext.
Strategy: Finding broken links on High PR Sites and offering Replacement content on your site
Benefits: One of the best strategy to get High PR Links
Search out broken links on pages with related content of the site you are trying to rank. Use Browser tools to find broken links
Make substitute content and place it on your own site. Source original content from Waybackmachine.org
Offer the webmaster your new link with live content.
You can also find broken links by looking at the backlink profile of changed or disabled websites. Use search strings like search strings like “service not available”, “page no longer exists”, “website does not exist”
This technique will allow you to get legitimate backlinks from pr7 Websites. What you do is search out broken links on websites with related content. Then offer the website owner to fix their broken link with your new link containing valuable information.
When you find a broken link, lookup the original content on Waybackmachine. Then you write a similar article or a new article that would be relevant to that page you are trying to replace the backlink on. Provide something that would add value to that page, and would give reason for the webmaster to swap out your link.
There are browser tools that check for broken links, so when you’re searching out high ranking websites in your niche, you can browse their sites for broken links on pages and offer a substitute link to useful content on your website.
Another way to find broken backlinks is to work backwards from the company or website that no longer exists. If you find a site through search strings like “service not available”, “page no longer exists”, “website does not exist”, you can look at their link profile and see where their backlinks are. So, that would give you a list of sites to contact about backlink replacement.
Private Blog Networks
Strategy: Rebuild sites on expired High PR Domains and funnel PR to one Money Site
Benefits: Very Effective, High PR Links, Controlled by you.
Find Related Expired Domains with PR1+; Page Authority 30+, Trust Authority15+ and Citation Flow15+
Build on WordPress Blogs.
Add valuable articles and kw rich content, source from Waybackmachine.org. Point all sites at the site you want to rank.
Use Separate Hosting for each site
Do not internlink sites. Use different plugins and themes.
If you make these useful sites, they will rank themselves
Private Blog Networks or PBNs are groups of 5 or more websites that you create in order to funnel PageRank to your main site. These aren’t just any websites, they are built on High pagerank expired domains. That’s the key piece.
First, You buy a used domain that has some decent links(from legit websites) and is in your niche. Then you dig up the old content from the WaybackMachine, or make new similar content and enrich with your keywords. Then you add a few links back to the site you want to rank, using various keywords in the hypertext of course.
The pagerank should hold or be re-established and then you are funneling pagerank that’s relative to your niche. That’s powerful!
When building private blog networks, there are quite a few precautions to take in order to make the sites look like they were built organically.
One is to host the sites on different servers. The next is to use different wordpress themes and plugins for the sites. And lastly, you never want to interlink your PBN sites.
Also, don’t get caught up in bidding wars for expired domains. There’s a guy on Fiverr that will find expired domains with decent page authority, trust and citation flow.
Now that you know what’s working and not with SEO, you should be less tempted to hire an offshore SEO agency for $99/month to rank your new website on page one in 3 months.
It’s fine to outsource specific SEO tasks as we just discussed, but remember, anything in repetition and un-natural growth will trigger red flags with Google.
So, how about it? What SEO strategies do you have to share? Local citations working? What are the best tracking tools…let us know what you think.