Content Aggregation – How to Cure your Content Ills
Your audience and Google loves great, informative and fun content.
Marketer’s know content is what feeds their audience as well as the SERPs.
It can be time consuming, agonizing and expensive to pound out useful content from scratch.
So, many top marketing firms use content aggregation or curation.
You to can create extremely useful content by cutting and pasting, and curating your own content in the form of discussions, blogs, wiki’s, ebooks, emails, anywhere you can code.
On one extreme, content aggregation can be automated where content is scooped up by a robot and automatically published to your site or blog. Bots will aggregate or collect data from preset keywords or other targeting options, then republish on your website.
That type of content aggregation is not very valuable to most audiences and website visitors viewers. If too much work to find the information they are looking for, they will leave your site promptly.
On the other end of content aggregation is a process called content curation.
In it’s simplest form, it’s social bookmarking…like a facebook page where someone collects and posts links about a particular topic…like Paleo Diets.
A more marketable and controlled approach would be to build a resource page with your curated content.
Curated content has been touched by hand, more so assembled with intent.
This intent can be to make people laugh, inform/educate, entertain…whatever you do, make it about your audience.
Facebook does an amazing job at curating content, actually you do it for them.
For example, checkout The Paleo Diet Recipes page on Facebook https://www.facebook.com/PaleoDietRecipes
That page is full of aggregated content.
Link, photos, videos and text.
The links are from different websites, all supporting a Paleo lifestyle/diet.
Some of the content is original thanks to Facebook.
Facebook hosts the content curation and stimulates engagement on the curated facebook page.
So, Facebook sends traffic, allows hosting, and facilitates comments and clicks for the curated/aggregated page.
That’s some great content curation happening on Facebook, which is basically social bookmarking on steroids.
What’s even better than curating content on facebook, is curating content on your own website. You can architect your own value on a page that’s all yours, where you have the control.
That can easily be done on WordPress Blogs.
On your own WordPress Blog, you can curate content, links, photos videos from around the web. Tracking, offering products or lead magnets and retargeting features open up when you curate content on your own website.
This is especially important when you have an email list, as you can then drive traffic to curated posts on your blog that your list will love.
That’s the goal.
Curating content is a way to efficiently provide value for your list and also cold traffic from your market.
Here is a demonstration of content curation:
5 Keys to Content Aggregation/Curation
1. Quality and Value
As a content curator, you are marketing yourself as a supplier of good information: a funnel that filters out the crap and promotes the gems. The more people can count on you and the quality of your content sharing, the more they will eventually support you, share and click on your links, and recommend you to others. Quality is a differentiator as a curator. Content Curation – 5 Ways to Succeed
Yes, you want to share good information…the best stuff. If you sift through the less useful and less relative info online, and collect and present the most useful and entertaining content to your niche, that’s a big service.
In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes, and then publishing that information. A Beginner’s Guide to Content Creation
This brings BIG Value to people. We’ve all been up late at night pouring through forums and videos to find key information. If you collect your best research and offer that to your Audience, that should really help them right?
So, like Pinterest Boards, Organize useful information…almost as a professor would for a class. This is cut and paste…pretty simple bookmarking here.
…a content curator continually seeks, makes sense of, and shares the best and most relevant content on a particular topic online.” Content Curation 101
Know your audience, and give them similar content around on theme.
Imagine if this post was an automated excerpt of every content curation article online. Wait…here’s an example of computer generated content aggregation.
There’s no love it that, and the articles won’t be related. Your viewers will be forced to work and sift through the topics to find the specific information that will help them or is more entertaining
Your vistors will Bounce!
Make your pages nice places to visit, where people will stay a while. That helps in creating good will with your list and warms visitors up to your offer.
4. Know Your Competition
…look at other sites that cover your chosen topic and ask yourself the following questions:
• Can I curate better than they can? Can you make your curation site more attractive to readers by offering greater depth of coverage, relevancy and/or consistency?
• Is there a better perspective or opposing point of view? Can you curate the same content from a different angle, highlighting a unique take on the topic?
• Can I broaden or narrow my topic? Can you use increased specificity or, conversely, greater scope of topic to increase your content’s “discoverability?”
…excerpted from The Definitive Guide to Content Curation
See what people are sharing on social media and make it better. For example if the most shared post on the Paleo Facebook page was something about dessert recipes, then use that intel to know that’s the exact kind of information people are looking for on social media, and is exactly what you are going to improve and write about.
If there’s a viral post that has 12 Paleo Chocolate Deserts, organize content around 50 Paleo Desert Recipes.
Get my drift? Maybe you can organize the 10 Best Paleo Desert Videos onto a blog post, make comments or just add the videos. Always think of adding more value!
Once you’ve gathered your fresh content, and deemed it worthy to republish on your social sites, the next step is ‘the attention grabber.’ Read the post thoroughly and create short updates that introduce the content to your community. Say something interesting and create a really great headline for each post. Never publish content without your own input or insight! Content Curation Vs Content Aggregation
Putting some effort into a good headline will pay dividends. You can start by molding your headline into one of the following formats:
Ask a Question – Example: Are there such thing as Paleo Desserts?
Add Numbers – 10 Paleo Diets in 3 Minutes or Less
Emotional Words/Adjectives: Fresh Recipes to Boost your Paleo Pride
Gain: Save Time with Paleo Meals
Prevent Loss: Don’t Eat Paleo Trash, Good Recipes Here
– Another demonstration of Content Curation/Aggregation:
Top Photos/Infographics Demonstrating Content Curation
Sourced from 7 Key Tactics the Pros Use for Content Curation
Sourced from Infographic on Pinterest Page about Content Creation
This shows how a homepage can be turned into a Topic-relevant, aggregations of content. Sourced from InsuranceSplash
And, finally, here’s a piece from Digital Marketer…which demonstrates Content Aggregation.
Now that you are more familiar with content creation, you are likely going to notice more and more curated pages around the web. Here are some
More examples of content curation:
So get busy, and creative by curating your own content, right on your own blog!