In this video Matt Gerchow is interviewed by Greg Jeffries. They talk about business, travel, life and a lot of things in-between. One of the biggest lessons to learn from this video is to not quit on yourself. Even when the chips are down and things look bleak, just keep working and keep your chin up. Eventually all the factors that are fighting you give up, and make way for your greatness!
Greg: All right so my special guest today is Matt Gerchow. He makes multiple 5 figures a month, expert at SEO, he’s a founder of NicheBuilder.com which is a awesome membership site that teaches you how to make money online.
One of my favorite things about him is he’s traveled the world basically living the internet marketing lifestyle, a lot of the things that you’re sold in these internet marketing videos and products out there, Matt’s actually done. I’m not just talking about traveling, but he’s actually lived in these places for several months at a time. Matt, welcome to the show.
Matt: Hey, how’re you doing Greg? Thanks for having me.
Greg: I want to give people a little bit of context into how I know Matt. I think that’s pretty important. I met Matt about a year ago at the internet marketing party. I live here in Austin, Texas and Matt was here visiting. What got my attention about Matt is we just kind of walked up to each other and he said, “I’m visiting here from Mexico.
I just decided to come here and visit and I’m thinking about moving here in Austin.” I thought that was really awesome because you don’t meet to many people that are just kind of wander into a different city and just say I’m thinking about just relocation here just on a whim.
That really got my attention. Eventually Matt did move here a couple months later like he said and we met up a couple times more at the internet marketing party and just became friends from there. I just want to give that context because it’s important to know how I meet these certain people that I interview and stuff rather than just …
Sometimes you randomly meet at an event and things like that. It’s cool to know the context of this relationship and stuff.
Ok, Let’s just dive right into these questions here. I’ve got a couple questions that I know you know the answer to and you’ve kind of alluded to these the times we have hung out and stuff. I think these are some awesome questions that will give people a lot of value that are tuning into this. You had mentioned that your success …
Let’s just put it this way. There’s a million different ways to make money online offline. What was the vehicle that got you from a job to freedom, basically? Living the internet marketing lifestyle.
Matt: It’s kind of a long story but what took me from the job to not having a job was getting fired. Back in 2001, I was working at a fuel state holding company out of Miami. They were fairly large, multiple billion dollar company. When 911 hit, every department had to lay someone off.
I was the newest guy there and also I didn’t really like what I was doing, they knew it. They said we’re gonna cut our ties. I started doing real estate investing and much like the internet marketing game, it took a long time. I never set any records in getting things done fast.
I would get into something but I would just stick with it. I loved what Gary Vaynerchuk says, you’re here to get hit. What I think separates us and makes us stronger is the ability to get beat up over and over and over again and still get up and get in front of the computer that next day or later on that night and just keep going, and just keep pushing through.
What took me from job to no job in … Looks like you’re getting some praise there.
Greg: Yeah somebody’s tuning in. Didn’t expect it.
Matt: I was living in Columbia and I had a bunch of real estate in Miami. The real estate market turned and I decided that I’m going to bail the country and I was in the process of moving to Argentina. I decided to move to Columbia after I met Sandra, who’s now my wife. As soon as I got to Columbia, it was like, okay, I can take a breath.
There’s no collection companies calling. There’s no pressure from the real estate market collapsing and dealing with all that. It was like I was able to really see clearly. Okay, what do I want to do? The challenge was every direction I turned, I would just hit a brick wall. I couldn’t work in Columbia because I didn’t speak Spanish.
I couldn’t invest in real estate down there because I wasn’t a citizen. I couldn’t work in Columbia because I wasn’t a Colombian citizen and you could analyze this 10 different ways. What it came down to is I got to make money on the internet.
I was building a company called MLS Gorilla where what it would do is it would take the properties out of the multiple listings service and then it would merge them with certain data fields and it would produce an offer to purchase that then you could send to the listing agent. What we would do is we’d offer like $0.40 on the dollar and what we’re trying to do is identify short sales. I worked on that for awhile and then I dealt with so many development issues that I kind of stopped working on it.
Then we found out that my wife was pregnant and she was not gonna be able to work later on down the road which presented a whole new set of challenges. I was dinking around with some affiliate marketing trying to get some things going. Actually, I had a website called the real estate investing.com and it had hyphens between the words.
I was trying to get that going as a social network. That had its own challenges. If anyone’s ever tried to create a social network, you know that that’s not the easiest thing to do. You really have to get the traction within the market and the support of that market. It’s kind of hard to do when you’re in a foreign country. One of the things I realized was that a lot of people look at you as that foreigner now one you get to the foreign country. They don’t consider you a expat that is down there.
The vehicle … I sold that company and we immediately took off traveling. We left for San Andres Island which is off of the coast of Costa Rica. We were there for a month, came back for a month and then we left for Thailand for 6 months.
Greg: That was all from this company?
Matt: Yeah. That’s how I met my current business partner John [Schroder 00:07:43] as well. We had been friends through my … Basically about a year before I left and I kept in touch with him after I got down there and then he’s a developer and he was able to take my MLS Gorilla program. I’d spent about 2 years trying to develop it and within 3 weeks he was able to rewrite it for me. A month after that I was able to sell it for close to $100,000.
Greg: How did you … I’ve heard of companies selling things like that, software’s and licensing and then to selling companies in general. How did you, I mean you had some experience in that, but how did you find that fire?
Matt: All companies it sounds like okay, yeah you just … It’s kind of like when someone gets a job. You assume that they sent it their resume and the people called them. Where 9 times out of 10, it’s like so and so knows so and so and they got you an interview and yeah maybe you’re not qualified on paper but you’re the best person for the job.
Kind of a similar situation. A guy named Zach Childres who’s a fairly major real estate marketer, he wasn’t at the time, he was working with Jeff Adams at the time and I came to him with this project and I said, “Zach, would you want to become my partner in this and invest some money into it?” He ended up investing I want to say twenty, thirty grand into getting it done and getting it to market. The thing was taking off like hotcakes.
I was in the foreign country mode and was presented with a situation where he offered to buy me out of the company and having a baby on the way, it made a lot of sense. I think there was … Zach was gonna be out traveling the country promoting it. I don’t think that it made the best sense for him to have a business partner in it and realistically he went through so much crap with that software. I wish him the very best.
He ended up buying it off me and I got my first wire transfer on that about 7 hours before Mateo was born. I went from … You know the entrepreneurial story as well as anyone. I went from being in Colombia, living on a tiny bit of money that my parents had given us for the wedding and that was dwindling to nothing. We’re not talking about a big amount of money, we’re talking a couple grand. My wife was having to stop work to have the baby and now we had money. I did the logical thing. I planned a trip for a month to a remote island.
Greg: Basically it happened overnight but it was like 5 years then overnight.
Matt: Yeah, 5 years then overnight. We went to Thailand for 6 months, ran out of money. I got a large tax return in while we were over there. We came back to Colombia. I now had about two grand a month in affiliate income and I was making that go in Colombia somehow.
Greg: Did you teach yourself that in that time?
Matt: What it was is, I took some of the money and I bought some sites off Flippa and I was nurturing those all through Thailand and using that over there add maybe thirteen hundred a month. Which wasn’t enough but I had a little bit of the money left and somehow we made it work. It was stressful though. I highly don’t recommend that you do the travel with anticipation that you’re just gonna make money over there some how. At the same time, had I not gone with that intention, I may have never gone.
Greg: You were like urging me, you got to travel, you absolutely got to travel. Is that really affected your view of the world or your success in internet marketing in anyway of having those perspectives?
Matt: Let me put it this way. We’re doing quite well financially now. I’ve been in the Philippines with $700 on the bank and no return tickets and a 1 year old and a wife and living in an apartment where there sucking the air out of both sides because they’ve got improper ventilation so you feel like you’re dying and it’s 110 degrees and the air conditioning will bring it down to about 90. Having that fear is unhealthy but now when I look at situations that I face here in the first world, I’m just like whatever. I’ve seen and experienced so much more, felt so much more than this that really the problems I have now just seem so small in comparison.
When we got back to Columbia, it was like, okay, I’ve got some sites. They’re making money but I need more sites. I worked very hard at convincing my business partner, John who’s now my business partner, to create this website hosting solution that would essentially do what he was doing with real website, one of his companies, he was creating real estate websites but this would create more affiliate based websites and it would promote what, at the time, we called the niche traffic builder.
No that is correct, niche traffic builder. The company at the time was called niche traffic builder. The way it worked is you would build little satellite sites that all fed your main money site. When that first copy that went live. I was able to build 23 websites in 28 hours. It was like a massive impact on getting sites out to the market.
About 2 months later, that’s now making $300 bucks a day and I’m living in the culture where $10,000 a month is like brain surgeon. It really gave me the ability to take a breath again and say okay, what do we want to do. From there, I forget where we went next but we-
Greg: How did you come up with that strategy that you knew that that would work or what-
Matt: Well those were based on sites that were already making money. I had affiliate sites that were already making a little bit of money and all I did was create more of the same sites just based on different keywords. Now that strategy isn’t as fond anymore because this was all prior to penguin and panda and all the other updates that have happened along the way. It was a solid strategy back then.
Greg: About what year was that?
Matt: 2011, 2010…
Greg: Not to long ago.
Matt: From there I believe our next trip was back to Thailand and we went to Vietnam for awhile. We went to Thailand, went to Singapore and just kept on traveling to different countries and enjoying automated income. It was kind of one those things that I didn’t know when it was gonna end and I feel like I’ve lived like 7 lifetimes already. I’ve just been, done so much. I lived in 5 different states in the United States and had businesses or worked prominent jobs in each of them. My whole thing originally was, okay if I can get to Thailand and live there for 6 months, well anything else after that is a bonus, I’m kind of ready to die. Oh, it sounds like the families coming home.
Greg: In regards to travel. I guess one of the things that keeps me from it or has kept me from it so far, just not knowing what to do, not knowing how to do it. I think from talking to you that seems to be some of the lies that we tell ourselves. It seems like you just did it. In order to learn how to do it, you just like, forget it, I’ll fail, whatever it takes. I’m just gonna do it and figure it out. You said that was one of the greatest things that you did. You went back multiple times. I’m sure the second time was better than the first but you went there the first time and experienced it and it seemed to really have a big impact on the way you approach things.
Matt: If I could do it again I would recommend moving to a country that’s within your same time zone, to the north or south from where you’re at currently. We’re here in Austin, you could go to Panama or to Argentina.
Greg: Just to get your feet wet?
Matt: Yeah. You can do a lot more. What happened to me in Thailand was I got over there expecting to have some really big deals go through right after I got over there and they both fell apart. I was exactly 12 hours different so midnight to me was noon (in the USA) and noon to me was midnight (in the USA). I got sick when I got there, I wasn’t able to keep in touch with people as well. I had 2 deals from about 60 grand together that was gonna finance my first trip that both fell apart within, I don’t know, I want to say about 6 days after I got to Thailand. If I could do it again, I’d like to say that I wouldn’t change anything but I probably would have traveled to something that was on the same timezone so I could have gotten those deals closed or I probably would have waited til those deals closed. As you know, when you’re waiting to get things done before you go, before you do, things just never happen.
Greg: To put a ballpark number on it to give people some idea of what it would cost to just … I’m not talking living luxuriously over there but just to live over there. I’m not talking about staying in a 5 star hotel or anything.
Matt: You could go and you could stay at, there’s this lady they call her Mama and she has Mama’s restaurant and she’ll rent you a room for $150 a month. We didn’t stay this inexpensively but mostly because we had the family. Otherwise I would. I have friends that are UFC fighters that stayed there and they were perfectly happy with it.
You get a room for $150 bucks a month and then she serves the most awesome Thai food and it’s like $1.50 a meal. That includes the most awesome curry, pineapple shake and I think an egg roll or 2. You can’t eat it all and rice, you can’t eat it all and she has a nice pool there. For like $400, $500 bucks a month, you could be living there but I would budget for a single person about 2 grand a month. For a family I would budget 12 grand a month and this is in addition to your flights.
Greg: Which I’ve heard is the most expensive thing. Once you get there it’s not really that expensive to live.
Matt: Moving around it what’s expensive. Once you get somewhere in the 3rd world, it’s pretty inexpensive.
Greg: You did the real estate thing, you got the software and that kind of helped snowball and fund this initial part of your journey in internet marketing and then from there you went to SEO niche sites?
Matt: Mm-hmm (affirmative).
Greg: Basically, you didn’t try to learn this initially from scratch. You just went and bought existing sites that were already profitable right?
Matt: Highly recommend that. If you’ve got 10 grand to spend on getting started. You really need to do your due diligence, like really do your due diligence because there’s so much scam and so much garbage out there but if you can buy something that’s already making a profit… Oh my gosh, the sites I bought were making on the high side like $500 a month, something like that. I’m not able to disclose the number publicly but I’ve disclosed them with you. There’s quite a bit of difference between what they were making then and what they make now.
Greg: Wow so you’ve still got some of those sites?
Matt: Oh yeah.
Greg: I’ve heard mixed reviews of basically any platform out there but with Flippa there’s the horror stories that go along with the positive ones as well. Have your results been pretty much positive with dealing with people?
Matt: No actually I stopped buying on Flippa because I got the initial sites were good but I had 4 losers right after that. I was just like wow. What it came down to finally was I had niche builder and I could build my own sites so I didn’t need to just be at the mercy. What you end up with on Flippa a lot of times, you have people that are just cranking out sites, just one after another and then they’re selling off the ones that didn’t work for them or the ones that aren’t to profitable. Does that make sense?
Greg: Right yeah.
Matt: They’re trying to get just whatever they can for them.
Greg: I like what you say in the beginning though. The thing that separates entrepreneurs especially in internet marketing from everybody else is you’ve got some winners but you had some losers. Some people might have taken that hit and quite all together just because they had maybe 4 in a row, that would have been enough to knock them down and quite.
Matt: Let me tell you about my real estate investment story. It took me 18 months to buy my first property and then I lost $38,000 on that property.
Greg: That’s painful.
Matt: Most people would quite then. Get their lumps. I remember when I realized that I was gonna be taking this loss was when we went to visit the property, this duplex in this terrible neighborhood and the guy that was doing my plumbing decided he was going to just rip all my walls and ceilings out to put the plumbing in.
I remember my legs just buckling and I’m just sitting there going oh my god. I’m a hundred and two grand in debt on this thing. What am I gonna do? It was one of those moments where you’re at the low of the low of the low in your life and it’s kind of like that moment in the Philippines. You somehow get through it. That makes you so strong for the next thing. That moment might have made me strong for the moment in the Philippines.
Greg: I have kind of the same situation. I haven’t had any loss as big as that but like zero means nothing to me. If I have zero that’s great cause I’ve been 20, 30, 40,000 in debt.
Matt: What I was gonna share is that okay, so 38K the first 18 months but then I think I cleared 250 the next year and 500 the year after that. It was like, how many people ever get even to that 18th month without finding anything. How many people …
I see it all the time. We have people start niche builder all the time that quit in 30 days, not even 30 days. We have people that quit the next day. I’m just like wow, freedom is like, it’s there. Yes you have to work for it but oh my god. I feel so sorry for people when they quite. I’m just like wow, you’re just not grabbing hold of your possible chance of freedom.
Greg: To go along with that. I look back at everything I’ve ever done online and I think 100% of the things I’ve done pretty much have worked. They’ve made me some money. They’ve made me at least a dollar. They may have taken a year to make me that dollar but I’ve given up to soon and then when I come back I’m like wow, it actually worked. I just didn’t give it enough love and time to scale it up and master it.
Matt: When I was a teenager, I made money in [inaudible 00:26:07]. Two years of getting kicked in the face in that business. I feel a little jaded towards it. I wasn’t really … I made some money but I spent a lot more money then I made and I think that’s true for a lot of people [inaudible 00:26:23] businesses but it was one of those things that if I read a stock book on something.
I’ll sit down and apply myself until it works. We live in a nation of quitters in my opinion. We just got so many people that are ready to quit. They look at celebrities and everybody living the good life and having easy street. Our media is designed to do that. It’s designed to show these success stories but never to show the work. It’s weird. You’ve seen this. People buy 27, 37, 57 dollar products and expect it to frick’n work in a month.
It’s just not the way the world works. Even SnapChat, Twitter or any of these companies that look like the unicorns like oh, they just put like blam the technology we’re using right now. People don’t see the 18 hours a day that goes into making this go.
You get on niche builder and people are like, “Oh, I couldn’t figure out how to do this. It must be garbage.” There’s 2 million lines of code behind that that are constantly … What it does … Are you familiar with native commerce by Ryan Dice?
Greg: I’m familiar with their company a little bit.
Matt: With like survival life and [inaudible 00:27:53] and those blogs. What nice builder does is it implements that which is just a massive model but they’re doing $20 million a year with that model. To expect it to be like … They’ve got 150 employees implementing those models.
For someone to expect to sit down and just have everything be click click easy, to set up something that has potential to make them millions of dollars, it’s like give me a fricki’n break. Before we had niche builder we just had WordPress. We’re trying to put everything together manually and it was an absolute nightmare. My body used to physically lock up doing WordPress.
Greg: Little carpel tunnel?
Matt: I’m not a programmer. Every single part of it is exactly opposite to what my body feels it should do.
Greg: I’m sure that when you’re saying you’re not a programmer, niche builder is pretty amazing on the inside. Were you the main person behind giving those orders to design [crosstalk 00:29:11]
Matt: … main person behind that. I would say that I’m kind of the squeaky wheel so to speak. I would say what we need and I’d have most contact with our customers so I’m constantly requesting new features and new models and working with them to put them in place.
John and Sasha and Boban are three dedicated programmers and they’re often on 16, 18 hours a day just cranking this. We just released our new auto responders. We’re just constantly coming out with new tools. We’ve got a drag and drop page builder coming at the end of next month. Just exciting stuff, it’s an exciting niche to be in. No pun intended.
Greg: I want to ask you about this. I’ve noticed in the last couple of months but you’ve probably done this for years but I notice in the Facebook feed the last couple of months, you’ve been going to a lot of different masterminds and I actually met you at a live event, Internet Marketing Party (IMP). For those of you in Austin or visiting, internetmarketingparty.com, it’s a great meet up group to come and be a part of for internet marketers. How long have you been going to these events and getting out and what impact has that had on your business?
Matt: I’ve been going to events … The first internet marketing event I went to was in 2003, well 2005 ish was altitude out in Los Angeles with Eben Pagan. That really blew my mine. It was a $10,000 for a week event and I met a lot of people that I still keep in loose contact with. That’s where I met John Benson, Tellman Knudsen, Dean Jackson, gosh who else, Brett Fogle just [inaudible 00:31:16] traffic and conversion. Just a lot of people where Ryan [inaudible 00:31:25] at that time, now it’s Kelly Felix.
Just a lot of people were at that event and I just loved it. I just loved the comradely that we have at these events and the ability to network and just the friendships. You’re out there and it’s like okay, you can go to your local bar, right, I can go, I’ve got a Brewery down the street from here. For the most part it’s a bunch of idiots and that doesn’t take anything away from them. Sometimes you need a bunch of idiots to hang out with. If you’re gonna be out drinking and partying and horsing around, you might as well be having really intelligible conversation with people that are like minded to you. People that want to do the same things, they have the same kind of end goals.
You make the ability to do cross promotions but for me it’s just been about learning strategies and tactics and just gaining as much knowledge as I can. If you look at Elon Musk, Elon Musk as a child, he read every book in his library to the point where they had to order more books for him. If you look at, oh gosh, so many people. Warren Buffet, he reads 4-5 hours a day. What is the guy that, what’s the guy from Dubai?
Greg: Com Mirza.
Matt: He reads 4 hours a day. Before he had money he read 4 hours a day. Still taking at least 2 hours a day of marketing content, inspirational content, just as much as I can because it’s like whatever you can learn, you can pass on, you can apply, you can pass on, you can digest. We’re in a constant learning [inaudible 00:33:23]. For me I thrive on it. I just enjoy it.
Greg: That’s kind of one of my big goals in becoming more and more successful is to free up more time so I can have more time to read basically so I can get smarter so I can make more money.
Matt: I highly recommend, you’ve got an iPhone. I probably got him in my pocket. It seems like I don’t go anywhere without him. I just got my Bose headphones and they’ve got the little connector. You’ll run into me everywhere on the street and I’ve got these things in. You’ve probably saw me with them in at Old Fruits when we ran into each other.
Greg: Yeah, yeah.
Matt: This little connector will pause your phone call or pause the YouTube or pause the audio. I’m just trying to take in as much as I can as often as I can.
Greg: So like audiobooks, do you do that?
Matt: I do audiobooks, I’ve got a high level subscription to Audible. One of the things I love about being back in the States oh sorry, United States. People always get on me. They’re like don’t call it the States. Actually one friend from Germany, don’t call it the States. There’s states in every country and that’s right, there are states in every country. One of the things I like about being in the United States is I can get YouTube and YouTube Red is one of the best subscriptions that I’ve got right now. Are you familiar with that?
Greg: Yeah. I only know a couple of programs though.
Matt: It’s not programs. YouTube Red is a subscription free sorry a commercial free, no more ads. It also lets you do other apps on your iPhone without ending the video.
Greg: Oh awesome.
Matt: You can go to your navigation’s, you can go to you gmail or whatever else you’re doing without ending the audio. That’s just allowed me to get so much more in.
Greg: I think you’ve already answered this but I wanted to ask you, what do you feel is one of the most important qualities or characteristics that really separates people that make it, and that can be any level really, freeing yourself up from your 9-5 job from those that don’t? Basically, what do you feel that separates those who try from those who’ve actually achieved it?
Matt: Arnold Schwarzenegger is, I consider him a hero aside from whatever happened in his personal life. I used to compete in the body building world and I think the guy has accomplished so much. He’s got 6 rules and I’ve been teaching them to my son. Rule number 1 is trust yourself. Rule number 2 is break some rules. Rule number 3, is don’t be afraid to fail. Rule number 4 is don’t listen to the naysayers. Don’t listen to the people that tell you you can’t do it. Rule number 5 is work your butt off and rule number 6 is give something back. Those are just … Well my son knows them better than I do. He’s just got a sharper memory then I do and he’s 6.
The biggest thing that I don’t even see up there is I guess it would be don’t listen to the naysayers kind of because I’ve had situations where people very close to me have told me, “Don’t get your hopes up.” And I’d be like, “What do you mean don’t get my hopes up?” I’ve got my entire hopes on this thing!!! are you kidding me? This is my ticket.
I mean I guess they don’t want to see me disappointed or something but it’s like, man, I’ve got my entire … Whatever you do, if you put your entire heart and soul into it and you work it eight to faint and I don’t mean 8 til 3 PM thing. I mean 8 til 3 AM thing. I used to fall asleep with the laptop in my lap for like 2 or 3 hours and then I’d wake back up and go right back to work. That’s what it takes to be successful.
I love what Gary V says. He says, “People need to stop freaking kidding themselves.” Quite pretending to be entrepreneurs because it takes hammering at something. It’s like you just go and go and go. I remember working on projects for weeks at a time trying to figure out one little line of code on real-estate-investing.com because I thought, if I can just get this I can … It was to do with Aweber and connecting the Aweber form so people could sign it through real estate investing and get added to my A Weber list at the same time. Seems pretty reasonable right? But god forbid a social network company like Ning …
If anyone’s worked with Ning, they know my pain … Would make it so that you could put your responders sequence on this back end of the sign up form, of the registration form so you could start sending people emails after they sign up which is kind of a given if you sign up for Facebook, look how many emails Facebook sends you. People just get into the terms and conditions.
I remember working on things for weeks at a time. What separates it. It’s just not giving up on yourself, don’t hate yourself. That’s the biggest device that I would give anybody. I see people quit themselves all the time. It just makes me sad but I heard Curt Maly say something on the blab, you know Kurt.
Greg: Mm-hmm (affirmative).
Matt: He said, “You’re competition doesn’t want to get out of bed because mommy didn’t hug them, daddy left to early each morning or some little girl shut him down.” He goes, “That’s your competition. If you’re just consistent and you get out of bed and you make the video where other people don’t, you’re gonna win every time.” I have to agree with that full heartedly.
Greg: That’s been kind of my experience too. I don’t even call it this really work cause it’s never … I grew up in the south and working to me is outside in the field hoeing for three hours a day in the sun at noon or something or picking peas, that’s work.
Matt: Work has dirty fingernails.
Greg: Yeah. This I just call effort cause it’s gonna take effort but it’s not work. It’s frustrating when you can’t figure out a solution or something but it’s still not work. I mean you’re sitting inside an air conditioner behind the laptop pressing buttons and stuff.
Matt: Like oh, my butt’s sore. I’ve been sitting too long. Yeah, well stand up, do some jumping jacks and get back to it.
Greg: I came across this quote by Jack Ma Alibaba founder the other day. I wrote it on my little board up here and it says, “Poor people fail because of one reason, their whole life is about waiting.”
I kind of found that to be true to, especially with business opportunities because I feel like when people fail at business opportunities or when they jump into it they say like, “What have you got for me? What’s this opportunity? Are you gonna lay the magical formula in my lap and make me money?” It’s never the case. When it fails because they don’t do any work, they jump to the next person that promises them that.
Matt: I heard a saying and I want to give the person credit but I can’t think of who it was right now. They said, “People who believe in magic will always believe in magic no matter what you tell them.” That’s just … We’ve been trained by Disney to believe in magic.
There is no magic unfortunately. It was someone in the weight loss industry, actually it was Robby Amaro, there I’ll give him credit. I think you know Robbie as well. He used to be at 6 pack shortcuts and now is at a shot of adrenaline. People who believe in magic. We’ve been trained to believe in magic our entire life. We’ve been shown so many quick solutions and then when someone doesn’t have it…
I mean if someone’s actually got a real seven minute minute solution, hey, bring it to me, let me put a couple of interns on it and see if they can make it work. I joined Amway on what I thought was supposed to be a 1 year to millionaire and I don’t think that ever made more than $400 bucks in a month.
Greg: Better than most.
Matt: Way better than most! What I find is people that believe in magic are always gonna believe in magic and in order to get skeptics off the couch, it’s almost like you have to preach this magic.
Greg: I know. That’s the downside. I just got done reading a couple copy writing books cause I’m trying to get better at that and one of the leads in the secret lead, convincing people there’s some magical secret like I’m almost tempted, when I first met you that first night, it was like telling me all these things you have done, traveling and I was want to ask you, what is your secret? How did you make it? Then you learn well, there’s a lot of hard work and then things fell into place slowly.
Matt: You look at Tim Ferriss the 4 hour work week, the guy works 80 hours a week to pitch the 4 hour work week and all of his other colleagues as well. I mean he’s a hard hard worker and I respect the guy and all that he’s done but he’s not living the 4 hour work week.
I came pretty close to it at one point. We were in Costa Rica, I wasn’t working at all and had significant money coming everyday and so I didn’t have to work. I would say if I could give a piece of advice to people, I would say focus on automated income. You being the auto profit, what is it? Auto profit income? You get this. Focus on passive income.
I’m giving you my hours today, how does this effect me 2 years from now? Am I still gonna see a return from this 2 years from now? We sit and make this video. I remember some of my videos, I stayed up in Costa Rica til 4 AM and I had terrible allergies and I couldn’t sleep and I decided okay, I’m gonna make one more video.
That one more video that I made has made me probably a quarter million dollars. Had I not done that, I would have a quarter million dollars less. Just that one more, can I do one more thing before you go to bed, is there anything left undone.
There was a guy Brad Wolgamott that was my upline and I got a lot of great things from him, a lot of great business training. That was one of the things he used to say. Is there anything left undone, is there anything I can do before I go to bed to push my business forward. I would challenge everybody to do the same. Also, what separates … One of the things that I’ve been doing that Tom Mirza turned me on to was writing my goals every single day.
I’d rewrite my goals, I had about 16 goals and I’d write them every single day but then I have another document that I do and on that document, I write the goals pretty detailed. They’re each about 3 lines long and then I come up with one to do item for each of them each day. Then I’ve got my to do list for the day. I’ve got 16 things I’m gonna get done and if I can get 4 of those 16 things done that day I’m extremely happy. It really depends on what I’m looking for in life at the time. If I need to move the income needle then I’m gonna focus on income related stuff. If I need to move the social needle or the Mateo needle or stuff for Sandra, then I’m gonna work on that.
That’s how I lead my day is from my goals list versus a to do list. What happens there is it causes you to be proactive in the way you do things versus reactionary. A lot of people what they do is they sit down in the morning, they go through their email and they go through Facebook and then they build a to do list based around the things that they need to react to. This websites not working, I need to get a phone call from you about X, Y, Z. I can’t find my way into this property et cetera etc etc. People will give you a to do list if you don’t have one for yourself.
Greg: Yeah true.
Matt: Yeah, I like to start … I try to get up by 4 AM and have my stuff all figured out by 6 AM and then anything that happens is kind of noise, for the most part, I’m just cruising through and getting my stuff done and anything for the most part that happens is just bouncing off me because I know what I’m trying to get done for the day and really that’s all that matters at the end.
If someone else doesn’t get what they’re looking for done from me for that day, well it’s a shame but it’s not moving me closer to my goals. Every action you take should be working towards your goals and you need to really fight for that time. Genevieve says, “Fight for seconds.” I grew up with 2 brothers that are both bigger than me so fight for seconds for me is like more about eating fast so I can eat again at dinner. I fight for minutes.
I’ve got my son here, he wants to go to Splash which is a park and creek museum and we’re gonna do that right after this. It’s Tuesday, I think I’ve got another appointment at 8 o’clock tonight. Then tomorrow we’ve got a dinner where we’re having some internet marketers over. Everything is planned now and I’m planning it versus just…
I remember times even during my travel where I just kind of bobbled through life and let things go and what not and you really just … Depending on what you want, at the time I just wanted to do that. Depending on what you want, you just have to be proactive in actually chasing things everyday.
Greg: You’re more aware of this but something that I’m becoming slowly more aware of is the only thing that you can’t ever buy back is that time and you’ve got a limited amount so you got to delegate it really wisely.
Matt: Yeah, how much time do we waste in Facebook? How much time do we spend searching through email to find something to work on? It’s like whatever your goals are, just do that. I would say best advice to anybody is to write your goals every single morning. Tom Mirza says to write them 4 times a day and I would agree. Every time I sit down at the computer and I’m like okay, what do I have to work on?
Well, one, I’ve got the to do list for all my goals but if I don’t have that to do list, if I didn’t make it, I’ll go back and rewrite all my goals and then writ the to do list from my goals. That just is a way to … It’s just weird how it works because it’s like you start internalizing it and you start just, you feel closer to your goals when you’re writing them all the time and you see them every single day. It makes them so much more real.
Greg: One last question is, if all you had, if you had all this taken away but all you had was what you learned along the way and you had a thousand bucks of leverage whether that be a thousand bucks cash in the bank or a thousand dollars on the credit card, maybe you have enough to get by but it’s just enough to pay your bills, cover all expenses and you’ve just got this money on the side. Whether it be cash in the bank, a thousand bucks or a thousand bucks on the credit card, which I think is pretty doable, a pretty realistic circumstance for most Americans. What would you do to increase that knowing what you know what the experience-
Matt: Increase money?
Greg: Increase that or what advice would you give to other people in that same situation? A lot of people, they may be thinking this is all I have but it’s not enough to do what Matt’s done or what some of these other marketers are doing.
Matt: It’s hard to say but I would look at ways to generate money from nothing. What do we have? This blab is gonna go up on YouTube. We’re going to get traffic to this video from there. People will opt in from there and then we can send them offers on a regular basis in addition to great content. I would say make YouTube videos and I would find videos that have tons of views and make similar videos and just go after that market. I’d reverse other people’s thoughts. See what their doing, copy it.
Greg: Basically be just completely original right?
Greg: I’m just kidding.
Matt: I would go out and I would make content. What’s so cool like you look at what we’re doing here, how long would it take me to write this out? How long would it take you to write this out?
Greg: A long time.
Matt: We’ve been talking for close to an hour. How long would it take someone to actually go and transcribe this, you know, the data’s put together? I don’t know how long it takes them but I know it’s a buck a minute. You know what I mean? Now you’ve got content.
Let’s say we talk … You spend 60 bucks on that, you load part of that into YouTube and you create 3 separate text blog posts out of this and then you load this video up to YouTube as well as onto your website and you can start building a list from that and then you take and you send those people emails telling them about your life and offering them things that you think might better theirs. That’s what I would say, in order to start building it up again.
Greg: I just want to reinforce what you said about finding freeways because regardless of all the opportunities and things out there there are to spend money on, there are still opportunities that are completely free or other than the cost of the equipment to make this and microphone, the computer which most people probably have if they’re watching this. There’s so many free little pockets of ways to make money out there you just have to put a little effort into it.
Matt: I would take the thousand dollars and I would buy a MacBook Air. That’s what I would recommend someone do. I got started on a little Sony Viao laptop and it was torture in compared to my MacBook.
Greg: We’ll put the affiliate link to the Apple, no, I’m just playing.
Matt: [crosstalk 00:53:49] free it just, it’s made my life so much better, like quality of life higher. If you’re doing this on a PC, you’re doing it wrong in my opinion.
Greg: What are some of the projects that you’re working on? Where can people learn more about you or some of the tools some of the projects that we’ve mentioned so far?
Matt: I know you’re gonna post this interview. I’m also gonna post this up on game of marketing.com up in interviewing other entrepreneurs in the marketing space, kind of people here in Austin as well as other people that I think have prominent businesses that are doing stuff that’s exciting. You can also get me at niche builder. You can reach me at Matt@nichbuilder.com and you can find me on Facebook, just search for Matt Gerchow and look for usually the picture with my family, just friend me up.
Greg: Thank you so much for your time Matt.
Matt: All right man. I will see you on Thursday night.
Greg: All right see ya man.
Matt: Thanks you to bye.
If someone wants to get in touch with Matt, you can reach him on Facebook…