You’ve probably been pitched such garbage from internet marketers claiming this formula and that formula are the guaranteed path to success…and it’s funny because by law today you are entitled to your money back, but not entitled to success.
Are There Really Any Shortcuts?
The truth is, there are no shortcuts… unless you consider hard work a shortcut. I know, that stings a little. But here’s why…
I was on the phone with my brother earlier today. We were talking about his YouTube videos that he’s made so far and I was mentioning he should study some our blog mafia training. I could hear the fear in his voice as he told me he’d rather focus on making more videos.
The thing is, even when one of his videos does great. If he gets accustomed to that extra $3-4k/mo in income, what happens when that video gets deranked or he gets his channel banned or something? Getting lucky out of the gate is great! But you better get educated to stay in the game.
What About Tools…Are Those A Shortcut?
Tools, in my opinion are a time-saver. You still have to do things white-hat. You still have to play within the rules. It’s when you do stuff black-hat or grey-hat that you run the risk of being penalized. Your tools allow you to do the white-hat processes faster and more efficiently.
So What’s This Guaranteed Model?
The gist of having a guaranteed model is one where you can go from guessing and wishing to one where you can measure mathematics. SEO in my opinion is a bit of a guessing game. While yes, you can analyze your results from your SEO traffic, it’s very difficult to predict a few things, namely…
1. How long will it take you to get ranked in Google
2. How much money or time will I have you invest to get there.
So that leaves paid and social media traffic…which is fine, but you’re still going to need a business model.
The NicheBuilder Model
The model that we created, incorporates all 3 traffic sources… SEO, PPC and Social Media. We have affectionately named it The NicheBuilder Model…
It combines a bit of Google PPC and Facebook social sharing to get you the quickest results. All the while creating quality SEO content that steadily ranks in Google.
I find it helps to have a step-by-step list when it comes to implementing any business model… so here we go.
Step 1. Choose Your Niche
This is the process of selecting which industry or subset of an industry you would like to be in. We’ve created an entire training module on selecting your niche, you can watch those videos inside of the NicheBuilder training.
Step 2. Do Your Keyword Research
Using the tool within NicheBuilder, you can quickly identify keywords and key phrases that have relatively low competition and no real players ranking for them.
Step 3. Choose A Product And Offer Within Your Niche
Once you have your niche, you’ll want to type the niche name and “affiliate program” into Google. That will usually give you a few products and let you know which affiliate network(s) are carrying them.
Step 4. Build A WordPress Blog
You’ll want to write some quality content that really focuses on providing value to your reader. How do you know what that content is? Simple… go to BuzzSumo, aHrefs or SocialMention and type in your keywords. See which posts are getting the most social shares. Based on that information, you should be able to write some juicy content that the internet is going to really appreciate.
Start with a minimum of 10 pages of juicy content. These are not your affiliate or product presell pages. These are pages of content that TubeJack, NewsJack, Hack (time saver), Edutain (educate and entertain) and Authoritate which is a fancy way of saying…establish you as an authority within your niche.
That content is what will help your blog rank and help people share your content and naturally link to your blog..
Step 5. Reverse Engineer Your Niche
While following our plan has been successful over and over, it doesn’t mean it’s the best model for every niche. Each niche has a different customer. They come with varying levels of online ability, skepticism, education, religious beliefs, gender, political bias, etc. I would highly recommend studying the most successful products and services in your niche.
How are they doing business? And I don’t mean, what product are they selling… how do they sell that product? Do they do webinars? Are they using an eCommerce store like Shopify? What is their business model? You should buy one of their products, see how they do their upsells. Screen capture every email and get it into a format that you can easily follow the flow.
Spend the energy to diagram out the business models of your top 5 competitors. And then pick the things you like about each of them. This will leave you with 2 choices. Do you copy one of their models or do you try to break model?
Break model means you look at a way to do it faster and cheaper with less regulation…think Uber vs. standard taxis or AirBnb vs. the hotels.
The most successful people I’ve met in business usually break model. However, they usually have a pattern of successful wins in their past as well as the ability to raise money to go fast.
If this is your first business or your past businesses have failed for lack of capital, I would suggest you just copy the business model that is most inline with your belief system and budget.
Step 6. Get the Word Out
So now you have your blog built and it’s time to let people know about you…
The best way to do that is to go where the traffic is, namely Facebook. Using what are known as “dark posts” you can select your avatars demographics and post to their wall without posting on your own wall.
You’ll send that traffic to the juicy content “Pages” that you wrote on your blog. You want to send to pages and not posts because it’s easier for testing… but that’s a subject for another day.
Bonus Tip: When visitors arrive on your website, you want to drop a re-targeting pixel on them. This will allow you to follow visitors that were interested in your content with banner ads as they move around Google. Those banner ads will go directly to your presale content for your products or affiliate offers. That presell content is also on your blog.
Step 7. Turn Traffic Into Customers
Once that traffic hits your blog, your job is to keep them there. While they are reading your juicy content, you can have banners to your Proffer, which can be either a free giveaway or a link to a presell page for an affiliate offer.
Tip: You don’t want to directly sell into either of those within your content. People will not be likely to link to your page if they feel it’s a direct sales pitch.
Step 8. Sell More Products On Your Blog
Okay, so you have them on your blog…now you have to sell them something. The law of reciprocity implies… If you give someone something of value, people will be inclined to return something of equal or greater value in return.
Whether you are selling your own goods and services or promoting affiliate products, you want to presell them on your blog. Don’t just link out to a product page, unless the presell is being done there. If you’re not preselling, you’re forcing people to buy solely based on price.
A good example is NYCeWheels. At one point I was looking for an electric bike. After watching around 20-30 videos on their channel, I saw they were in Manhattan and decided to stop in the next time I was in town. I thought they would be this gigantic retail outlet. Nope. They were this tiny little store around 800 square feet.
Here’s the kicker…their prices were about 10-15% higher than anyone else on the web. But these video reviews built this loyalty to them where you didn’t mind the little extra. And from that little tiny store…they were doing over $10 million dollars annually. Pretty impressive.
In our Premium Content section, we have an entire course on Info Product creation. My suggestion is to pick an affiliate product straight out of the gate, one that converts…and spend your time figuring out traffic first. Then look toward building your own product to take advantage of that traffic.
Step 9. Write More Juicy Content
In this model, which adheres heavily to Google’s policy of providing the best user experience… creating content is going to be one of your number one activities.
Don’t like it, fine, we’ll do it for you. When you are a premium member of NicheBuilder you have access to over 4,000 professional writers. All you have to do is give them a few guidelines and they are off to work. Your job is to find the content that is trending then send them a link and say, write me something like this.
Step 10. Get Your Content Shared
Using BuzzSumo you can find out who is sharing the popular content you wrote your special spin on. The people that shared that last content probably will be happy to share yours as well. Send them an email with a link to your post. It shouldn’t be exactly the same, so there is value in them sharing it with their subscribers, readers, etc.
Step 10. Now To Become Wealthy
Okay, so there you have it, the NicheBuilder model broken down step by step. That will get you to a $200k annual business no problem. This next section is a bonus section for those that want a recipe for long-term success more than just a job replacement.
Create More Products
You have to create more products… and then launch them to your list. The long-term wealth is in your list. You’ll be able to monetize that list for years to come. Creating quality products is the best way to grow your list.
In addition to creating quality products, you’ll want to have affiliate programs available for them. Affiliate programs allow other people to promote your products in exchange for a good percentage of the profits. It’s a great formula for both the product creator and the affiliate marketer.
This is because the single biggest expense you’ll have when marketing online is traffic. Ask any seasoned marketer and they’ll tell you they often run negative on ad campaigns. So paying an affiliate 50% or more to bring the traffic is money well spent. As a product creator, you only pay commission when a product is sold, so there is little to no commitment on your part until a sale is made.
Offer Affiliate Products To Your List
By building a relationship with your list, you make deposits into your good-will bank with them. This allows you a certain bit of leeway to recommend products that you get paid on without them freaking out.
Those sales can be the bread and butter of your operation. Participating in launches also helps you build good will with other promoters, who will then help you out when you launch your own products.
Offer Higher End Packages
Beyond your entry level products and services, you’ll want to have a higher end package for those that either need more one-on-one help or want to go deeper with what you are teaching. You can either do this yourself or find another company to partner with and let them contact your buyers for a higher end sale.
Rinse and Repeat
This is your marketing business. From here you just do more and more of the same. Build relationships along the way, don’t ask for too many ‘free’ favors and try not to burn bridges.
Bonus Tip: Along the way you’ll want to figure out a recurring revenue product or service so each year you are building on your cash flow, not simply maintaining it. For us, it was hosting. The core service that NicheBuilder provides is a utility that is difficult if not impossible to live without. The way our tools, guidance, site-builder and hosting work together, most people (including myself) would be lost without it.
Have A Long-Term Mentality
Whatever you ultimately decide to do…you need to approach it with at least a 2 year mindset. If at the end of 2 years you haven’t seen profit dollar one…then you have some decisions to make.
I see so many people get into internet marketing with a 2-month mindset. But worse than that, they don’t even have a work ethic. Meaning, they want someone else to do it for them in that 2 months.
A little personal history. I didn’t set any records with this business. I struggled just like you will. I hate those 3-month success stories. They ruin the reasonable expectations that people should have.
It took me a little over 18 months to make my first $1000 online…it was tough and we had a new born at the same time.
But then 6 months later, my income has been such that I haven’t ‘needed’ to work since. That was 5 years ago. Can you imagine how different my son’s life (who’s now 6) would be if I had given up. If I’d listened to those little voices saying ‘online marketing doesn’t work’ and ‘you’re wasting your time’. What if I had given up at month 3 …asked for a refund, took my sites down, blamed everyone but myself…
Could I really tuck my son into bed at night, with confidence that I’d been the best father I could be?