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So Trump, Obama and the Pope all have blogs…

So Trump, Obama and the Pope all have blogs…
So Trump, Obama and the Pope all have blogs…

Trump started blogging for his campaign
Obama blogged for free health care and gay rights
…and the Pope was blogging his memoirs

They would all have been better off using NicheBuilder to do keyword research, build their WordPress blogs and use the content authors within Nichebuilder…

Okay, you see here, this is what “newsjacking” is all about.

NewsJacking is a way of getting into the press on the back of another story.

You relate the most current breaking news “somehow” to your product or service…

News Jacking is the art up injecting your ideas into a breaking
news story.

When a new story comes out it usually breaks like this…
When to Newsjack

When news stories break, they follow a bell curve…

In the beginning they are hot and fresh. That’s when they break. This is exactly when you want to inject your twist on the breaking news…in the beginning

Your goal is to actually become part of the story in some way, although this is not always possible.

For example, when the iPhone 6 was released, Nokia was quick to act and released this picture…

newsjacking_demo

 

They did that and it was re-tweeted 29,000 times.

Another example is the current very early presidential campaigning that is going on. In order for candidates to get any media attention, they are relating themselves in some way to the Trump candidacy.

Here’s why I disagree with Trump…
Here’s where I think he has valid points…
Here’s why Trump shouldn’t be President…

This is a win-win situation because it gives the reporters and journalists something they can sell, namely, more about Trump! It also gives the other candidates what they want…TV time!

Okay, so now let’s bring this home to your business…

How can you use newsjacking to grow your marketshare?

When news hits you want to make sure to post within a few hours but at the latest within the next few days.

The sooner the better because all of the big reporters are looking for interesting twists to comment on to make their stories seem more compelling as well…

So here is a step by step plan for doing a quick NewsJack…

Step 1. Setup a google alert for breaking news
Step 2. Do keyword research for the main keywords in the story
Step 3. Setup a new alert for that particular story
Step 4. Do a video commentary as quickly as possible and get it onto YouTube.
Step 5. Fact check your information. Make sure it’s not a TheOnion.com (fake) story.
Step 6. Go to BuzzSumo and find out who’s sharing related stories. Then send them your video link.

Okay, so there you have it. A recipe for a successful NewsJack.

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